North America Social Media Analytics Market Size & Outlook
Related Markets
North America social media analytics market highlights
- The North America social media analytics market generated a revenue of USD 3,359.4 million in 2024.
- The market is expected to grow at a CAGR of 21.9% from 2025 to 2030.
- In terms of segment, solution was the largest revenue generating type in 2024.
- Services is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Mexico is expected to register the highest CAGR from 2025 to 2030.
North America data book summary
| Market revenue in 2024 | USD 3,359.4 million |
| Market revenue in 2030 | USD 11,009.5 million |
| Growth rate | 21.9% (CAGR from 2025 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
| Key market players worldwide | Adobe Inc, Hootsuite, International Business Machines Corp, NetBase Solutions, Oracle Corp, Salesforce Inc, Sprout Social Inc Class A, Sprinklr Inc Class A, Ipsos SA |
Other key industry trends
- In terms of revenue, North America region accounted for 32.8% of the global social media analytics market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 16,380.2 million by 2030.
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Social Media Analytics Market Scope
Social Media Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Ipsos SA | View profile | 20000 | 35, rue du Val de Marne, Paris, France, 75013 | https://www.ipsos.com |
| Sprinklr Inc Class A | View profile | 3869 | 29 West 35th Street, 7th Floor, New York, NY, United States, 10001 | https://www.sprinklr.com |
| Sprout Social Inc Class A | View profile | 1383 | 131 South Dearborn Street, Suite 700, Chicago, IL, United States, 60603 | https://www.sproutsocial.com |
| NetBase Solutions | View profile | 101-250 | Mountain View, California, United States, North America | http://www.netbase.com |
| Hootsuite | View profile | 1001-5000 | Vancouver, British Columbia, Canada, North America | https://hootsuite.com/ |
| Salesforce Inc | View profile | 72682 | 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 | https://www.salesforce.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
North America social media analytics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to social media analytics market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 69.28% in 2024. Horizon Databook has segmented the North America social media analytics market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.
- North America Social Media Analytics Type Outlook (Revenue, USD Million, 2018-2030)
- Solution
- Services
- North America Social Media Analytics Technology Outlook (Revenue, USD Million, 2018-2030)
- Sentiment Analysis
- Competitive Analysis
- Hashtag Analysis
- Dashboard & Visualization
- Others
- North America Social Media Analytics Application Outlook (Revenue, USD Million, 2018-2030)
- Sales and marketing management
- Customer experience management
- Competitive intelligence
- Risk management and fraud detection
- Public safety and law inforcement
- Others
- North America Social Media Analytics Analytics Type Outlook (Revenue, USD Million, 2018-2030)
- Predictive Analytics
- Prescriptive Analytics
- Diagonostic Analytic
- Descriptive Analytics
- North America Social Media Analytics Verticals Outlook (Revenue, USD Million, 2018-2030)
- BFSI
- IT And Telecommunications
- Retail and Consumer Goods
- Healthcare and Lifesciences
- Government and Public Sector
- Media And Entertainment
- Travel and Hospitality
- Others
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Target buyers of North America social media analytics market databook
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Our clientele includes a mix of social media analytics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America social media analytics market , including forecasts for subscribers. This continent databook contains high-level insights into North America social media analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
North America social media analytics market size, by country, 2018-2030 (US$M)
North America Social Media Analytics Market Outlook Share, 2024 & 2030 (US$M)
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