U.S. Social Media Analytics Market Size & Outlook
Related Markets
U.S. social media analytics market highlights
- The U.S. social media analytics market generated a revenue of USD 2,049.4 million in 2024 and is expected to reach USD 5,797.4 million by 2030.
- The U.S. market is expected to grow at a CAGR of 18.9% from 2025 to 2030.
- In terms of segment, solution was the largest revenue generating type in 2024.
- Services is the most lucrative type segment registering the fastest growth during the forecast period.
Social media analytics market data book summary
| Market revenue in 2024 | USD 2,049.4 million |
| Market revenue in 2030 | USD 5,797.4 million |
| Growth rate | 18.9% (CAGR from 2025 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
| Key market players worldwide | Adobe Inc, Hootsuite, International Business Machines Corp, NetBase Solutions, Oracle Corp, Salesforce Inc, Sprout Social Inc Class A, Sprinklr Inc Class A, Ipsos SA |
Other key industry trends
- In terms of revenue, U.S. accounted for 20.0% of the global social media analytics market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. social media analytics market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in North America and is projected to reach USD 1,201.2 million by 2030.
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Social Media Analytics Market Scope
Social Media Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Ipsos SA | View profile | 20000 | 35, rue du Val de Marne, Paris, France, 75013 | https://www.ipsos.com |
| Sprinklr Inc Class A | View profile | 3869 | 29 West 35th Street, 7th Floor, New York, NY, United States, 10001 | https://www.sprinklr.com |
| Sprout Social Inc Class A | View profile | 1383 | 131 South Dearborn Street, Suite 700, Chicago, IL, United States, 60603 | https://www.sproutsocial.com |
| NetBase Solutions | View profile | 101-250 | Mountain View, California, United States, North America | http://www.netbase.com |
| Hootsuite | View profile | 1001-5000 | Vancouver, British Columbia, Canada, North America | https://hootsuite.com/ |
| Salesforce Inc | View profile | 72682 | 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 | https://www.salesforce.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
U.S. social media analytics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to social media analytics market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 67.64% in 2024. Horizon Databook has segmented the U.S. social media analytics market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.
- U.S. Social Media Analytics Type Outlook (Revenue, USD Million, 2018-2030)
- Solution
- Services
- U.S. Social Media Analytics Technology Outlook (Revenue, USD Million, 2018-2030)
- Sentiment Analysis
- Competitive Analysis
- Hashtag Analysis
- Dashboard & Visualization
- Others
- U.S. Social Media Analytics Application Outlook (Revenue, USD Million, 2018-2030)
- Sales and marketing management
- Customer experience management
- Competitive intelligence
- Risk management and fraud detection
- Public safety and law inforcement
- Others
- U.S. Social Media Analytics Analytics Type Outlook (Revenue, USD Million, 2018-2030)
- Predictive Analytics
- Prescriptive Analytics
- Diagonostic Analytic
- Descriptive Analytics
- U.S. Social Media Analytics Verticals Outlook (Revenue, USD Million, 2018-2030)
- BFSI
- IT And Telecommunications
- Retail and Consumer Goods
- Healthcare and Lifesciences
- Government and Public Sector
- Media And Entertainment
- Travel and Hospitality
- Others
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Target buyers of U.S. social media analytics market databook
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Our clientele includes a mix of social media analytics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. social media analytics market , including forecasts for subscribers. This country databook contains high-level insights into U.S. social media analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
US Type - Social Media Analytics Market size, 2024 - 2030 (US$M)
U.S. Social Media Analytics Market Outlook Share, 2024 & 2030 (US$M)
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