How do you use stakeholder feedback to improve your copywriting?

As a copywriter, you know how important it is to craft engaging and persuasive messages that resonate with your audience. But you also know that writing is a collaborative process, and you need to consider the feedback and expectations of your stakeholders, such as clients, managers, or colleagues. How do you use stakeholder feedback to improve your copywriting, without compromising your creativity and vision? Here are some tips to help you.

1 Understand the goals

Before you start writing, make sure you have a clear understanding of the goals and objectives of the project, and how they align with the stakeholder's needs and preferences. Ask questions, do research, and create a brief that outlines the scope, tone, audience, and key messages of the copy. This will help you avoid misunderstandings and revisions later on, and also give you a framework to evaluate the feedback you receive.

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AL Boyle

Knowledge Manager & Content Writer | Communications Leader with 10+ Years' Experience in SaaS/B2B/B2C
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Understanding your copywriting project's goals and objectives is fundamental, and a crucial part of that is ensuring stakeholders' alignment on preferences. -Ask questions to clarify scope, tone, voice, competition, audience, previous campaign successes, dos and don'ts, etc.,... -Make suggestions based on your research, where appropriate. -Draft and distribute a brief detailing the project's requirements. -Seek stakeholder sign-off to ensure buy-in and minimize revisions.

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2 Solicit feedback early and often

Don't wait until you have a polished draft to share it with your stakeholders. Instead, seek feedback early and often, as you develop your ideas and structure your copy. This will help you get valuable insights, suggestions, and perspectives from different sources, and also build trust and rapport with your stakeholders. You can use tools like Google Docs, Slack, or email to share your work in progress and invite comments and questions.

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3 Be open and respectful

Feedback is not a personal attack on your skills or style. It is a way to improve your copy and make it more effective and relevant for your audience and purpose. Therefore, be open and respectful when you receive feedback, and don't take it personally or defensively. Listen carefully, ask for clarification, and thank the stakeholder for their input. You don't have to agree with or implement every piece of feedback, but you should acknowledge and consider it.

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AL Boyle

Knowledge Manager & Content Writer | Communications Leader with 10+ Years' Experience in SaaS/B2B/B2C
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Feedback presents you with an opportunity to better understand your customer or stakeholder and build trust. You both want the same thing: a successful project. Listening, seeking clarification, and expressing your appreciation for their feedback demonstrates your professionalism, objectivity, and respect for them.

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4 Evaluate and prioritize feedback

Not all feedback is equally useful or relevant. Some feedback may be subjective, vague, or contradictory, while other feedback may be specific, clear, and constructive. You need to evaluate and prioritize the feedback you receive, based on the goals, audience, and tone of the project, as well as your own expertise and judgment. You can use a feedback matrix to categorize and rank the feedback according to its impact and urgency, and decide which feedback to act on, which to ignore, and which to negotiate.

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5 Revise and communicate

Once you have decided which feedback to incorporate, revise your copy accordingly, and make sure it still meets the criteria and standards of the project. You may need to rewrite, edit, or proofread your copy several times, until you are satisfied with the result. Then, communicate your changes to your stakeholders, and explain how and why you implemented or rejected their feedback. This will show them that you respect their opinions, and also demonstrate your professionalism and confidence.

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6 Learn and improve

Feedback is not only a way to improve your copy, but also a way to improve your copywriting skills. By receiving and using feedback, you can learn from your mistakes, discover new techniques, and expand your knowledge and creativity. You can also ask for feedback on your feedback process, and find out how you can make it more efficient and effective. By doing so, you will become a better copywriter, and a better collaborator.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you use stakeholder feedback to improve your copywriting?

1

2

3

4

5

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1 Understand the goals

2 Solicit feedback early and often

3 Be open and respectful

4 Evaluate and prioritize feedback

5 Revise and communicate

6 Learn and improve

7 Here’s what else to consider

Copywriting

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How do you use stakeholder feedback to improve your copywriting?

1

2

3

4

5

6

7

1 Understand the goals

2 Solicit feedback early and often

3 Be open and respectful

4 Evaluate and prioritize feedback

5 Revise and communicate

6 Learn and improve

7 Here’s what else to consider

Copywriting

Rate this article

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