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Last updated on Dec 21, 2024
  1. All
  2. Content Management
  3. Media Production

Your client wants a fast turnaround on a promo video. Can you still ensure top-notch quality?

Even with tight deadlines, you can create a high-quality promo video by concentrating on key aspects of media production. Here's how:

  • Plan meticulously: Outline your script, storyboard, and shot list to avoid wasting time on set.

  • Use reliable tools: Choose familiar, dependable equipment and software to minimize technical issues.

  • Streamline post-production: Focus on essential edits and use pre-made templates to speed up the process.

What strategies have worked for you in similar situations? Share your thoughts.

Media Production Media Production

Media Production

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Last updated on Dec 21, 2024
  1. All
  2. Content Management
  3. Media Production

Your client wants a fast turnaround on a promo video. Can you still ensure top-notch quality?

Even with tight deadlines, you can create a high-quality promo video by concentrating on key aspects of media production. Here's how:

  • Plan meticulously: Outline your script, storyboard, and shot list to avoid wasting time on set.

  • Use reliable tools: Choose familiar, dependable equipment and software to minimize technical issues.

  • Streamline post-production: Focus on essential edits and use pre-made templates to speed up the process.

What strategies have worked for you in similar situations? Share your thoughts.

Add your perspective
Help others by sharing more (125 characters min.)
24 answers
  • Contributor profile photo
    Contributor profile photo
    Elyse Rice

    Chief Media Officer @ Carvery Media Inc. l Driving Brand Growth & Creative Excellence

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    Absolutely! As much as I strive for efficiency, quality will always be my top priority. In situations like this, it's all about finding a balance between speed and excellence. It’s about having a strong process in place, knowing exactly what needs to be done, and keeping communication clear to ensure we're aligned with the vision. Of course, it’s a team effort - making sure we’re all in sync and committed to delivering a polished result, even when there’s a tight deadline. The goal is always to exceed expectations, no matter the timeline!

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    3
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    Jon Parks

    Owner, Parks Place Communications, Inc. /Senior Creative Editor

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    Proud to be 25 years in, and still editing award winning commercial TV ads and corporate videos for my fortune 50 clients! High profile, superior quality, fast turnaround projects are what I thrive on. Let's GO!

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    3
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    Faiz Ahmed Quddusi

    Broadcast Engineer-IT at NEP Group, Inc.

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    Not to say no! A fast turnaround doesn't always have to compromise with the quality.With strategic planning and efficient execution it can be achieved. Clear Objectives: Lock in objectives and messaging upfront to avoid revisions. Streamlined Planning: Create a focused storyboard or script early, using templates or previous successful examples to save time. Efficient Tools: Leverage advanced editing software, templates, and stock assets (video, music, and graphics) for faster execution. Quick Feedback:Share drafts early for quick client input and iteration.

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    2
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    Monica Womack

    President and CEO at Blue Violet Productions, LLC

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    Meticulous planning is essential for a smooth and efficient production process. By thoroughly preparing in advance, you can anticipate potential challenges and develop strategies to address them proactively. This level of preparation not only streamlines the production process but also enhances the overall quality of the final product. Investing time in detailed planning during pre-production can lead to significant time and cost savings during the actual filming process.

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    2
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    Dimi Hardorff

    Award-Winning Filmmaker, Video Editor, and Cinematographer

    • Report contribution

    Can you have both? Absolutely. 1. Set Expectations: Be upfront with your client. Explain that a rushed timeline may limit creative exploration. 2. Prioritize: Focus on the core message. What's the ONE thing viewers should take away? Build your narrative around that. 3. Streamline: Use templates, stock footage, and pre-designed elements to save time without sacrificing quality. 4. Collaborate: Keep communication flowing with your client. Quick feedback loops prevent revisions that eat up precious time. 5. Optimize your workflow: Leverage efficient editing tools and techniques. Batch similar tasks to maximize productivity. The answer is yes. It just requires clear communication, smart planning, and a focus on efficiency.

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    1
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    Contributor profile photo
    Wonder Ahiable

    Photographer | Cinematographer | Video Editor

    • Report contribution

    Yes! Turnarounds are examples of unforseen circumstances in handling every project. One cannot have every moment figured out so one has to be ever ready for such kinds of circumstances. Example of such turn arounds can be getting shots of certain products, persons or scenes. They may also be graphic inputs, audio, animation or video. In that case, one must bring in your professional suggestions on that which is possible in accordance to the circumstance at hand and also ways by which the possibilities can be achieved without compromising on quality.

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    1
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    Contributor profile photo
    Mike Ciabatti

    Author & Strategic Entrepreneur | OSINT, Influence & Narrative Sovereignty Specialist

    • Report contribution

    Delivering a high-quality promo video under a tight deadline is no easy feat, but it is entirely achievable. By thoroughly planning, relying on familiar and dependable tools, streamlining the post-production process, and fostering effective collaboration with both the client and the production team, you can ensure that the final product meets both the client’s expectations and your own standards of excellence. Major communication agencies have long relied on these strategies to meet their fast-paced demands without sacrificing quality. By adhering to these best practices, you too can produce polished, engaging content that is delivered on time, proving that with the right approach, speed and quality can go hand in hand.

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    Shrinivas Betageri

    Channel Head

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    To ensure top-notch quality in a promo video, I will start with clear communication with the client. Understand their vision, objectives, and key messages. This alignment helps in crafting a focused script and storyboard for the Promo's, which is essential for efficient production. Utilizing pre-existing assets, such as video clips or graphics, can also save time and maintain consistency. Leveraging Technology for Efficiency Incorporating advanced editing software and collaborative tools can significantly enhance workflow speed. Hence, My team can ensure that even during expedited timelines, the final output of the Promo Video remains polished and professional.

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    Samuel McGee III

    Technical Support Specialist

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    Yes, a top notch product can be turned out. But the client must understand, all chips (theirs) must be on the table. Don’t wait until the 2nd or 3rd edit to have major reshoots. By watching dailies will help everyone involved understand if the project is on pace or not. Also, for the client don’t go with the lowest bidder to cut costs. Many times in cutting production costs will cost the project in the end. Open lines of communication will be key.

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    Kenney Bigskinny Pope

    Never be afraid to chase your dreams. Surround yourself with those who believe in those dreams, because life is too short for negativity

    (edited)
    • Report contribution

    While it may be possible to achieve top notch quality in the time frame, it would definitely raise the price. The customer would have to agree to limited amount of Re-edits and accept that speed does not allow for the job to be done in the proper amount of time. It would also depend on what customers are in front of him. I have come to realize that a lot of customers will scream that they need something done in a hurry, just to jump the line. If it's a situation where it is like this every time I do work for said customer, we might have to have a conversation about setting expectations. If it is a situation where they are in a bind, I would do my best to help them out. It really depends on the customer and the situation

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