The Sunday Times just published a powerful feature on our CEO Paris Hilton, and an inside look at the vision behind 11:11 Media. ✨ At 11:11, we’re building a next-gen media company rooted in storytelling, innovation, and purpose ✨ The article highlights how Paris leads that mission as our founder and chairwoman, from expanding our entertainment slate and developing global brand partnerships to driving major advocacy work that is creating real impact across the country 💖 We’re proud of the world we’re building here — original content like Paris & Pups, a growing portfolio of category-defining products, partnerships across beauty, tech, lifestyle, and entertainment, and a commitment to culture-shaping work that matters. The Sunday Times piece captures that momentum and the passion powering everything we do. Check it out: https://bit.ly/43AvvY5
11:11 Media
Entertainment Providers
Beverly Hills, CA 16,991 followers
Pop Culture | Content | Community | Commerce | #Sliving into the future | Founded by Paris Hilton
About us
11:11 Media is a global, next-gen entertainment company at the center of pop culture -- connecting content, community and commerce -- founded in 2021 by Paris Hilton (Chairwoman & CEO) & Bruce Gersh (President & COO). The company spans a broad array of businesses including film, TV, audio, music, books, consumer products, digital and web3, with passion points around lifestyle, fashion, beauty, wellness, art, travel and more. Elevating brands, building communities, and driving social impact through the power of storytelling, experiences and products is the core mission of 11:11 Media. The 11:11 Media team brings decades of experience working with the world’s top brands, hailing from entertainment and media titans like Disney, WarnerMedia, NBCUniversal, Meredith, ITV, ViacomCBS, BuzzFeed, Yahoo, PopSugar and more. #IconsOnly For over two decades Paris Hilton has defined and dominated pop culture, commanding her position as one of the most recognizable humans on the planet. Hilton has masterfully harnessed her self-made spotlight to architect a thriving entertainment and consumer products empire, which now lives under the 11:11 Media brand. As the O.G. “influencer” Hilton created the playbook for harnessing the power of superstardom and a devoted social following in the tens of millions and transforming it into a multi-billion dollar global business, working with prestigious global brands like Hilton Hotels, iHeartRadio, Levi's, L’Oreal, Meta, Netflix, Peacock, Uber Eats, WarnerBros. and many more. Through 11:11 Media, Hilton’s signature area of innovation has been web3 and the metaverse, propelled by her passion for breaking barriers and elevating female and female-identifying artists. Beyond 11:11 Media’s pioneering work in web3, the company is harnessing Hilton’s powerful platform and influence to build a longstanding legacy of meaningful impact and social justice with a focus on female empowerment. We're hiring! https://jobs.lever.co/11%3A11Media
- Website
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https://parishilton.com/
External link for 11:11 Media
- Industry
- Entertainment Providers
- Company size
- 11-50 employees
- Headquarters
- Beverly Hills, CA
- Type
- Privately Held
Locations
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Primary
Get directions
Beverly Hills, CA 90210, US
Employees at 11:11 Media
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Mark Treiber
Formulating, Accelerating, & Investing in growth and innovation in Sports, Media, and Technology.
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Adam Domian
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Tom McHugh
Opportunity Alchemist, Director of Strategic Partnerships at C5BDI {C5 Business Development Innovations}
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J.J. Duncan
Executive Producer, Writer, Director, Speaker
Updates
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It’s 11/11, our favorite day of the year! 💫 Celebrating four iconic years of dreaming big, breaking boundaries, and making magic with our CEO, Paris Hilton. ✨ This year, we’re reflecting on 11 incredible moments that capture what 11:11 Media is all about — creativity, purpose, and impact: 1️⃣ Passed our first federal bill — the Stop Institutional Child Abuse Act (SICAA), a milestone in advocacy and reform for child protection. 👩🏼⚖️ 2️⃣ Deployed over $1M in support for LA wildfire relief after Paris lost her home in Malibu, and later offered over $1M in grants to women-owned businesses during Women’s History Month — empowering families and entrepreneurs alike. #SlivingForSmallBiz ❤️🩹 3️⃣ Launched PARÍVIE, Paris’ clean, clinical, and cruelty-free skincare brand. 🧖🏼♀️ 4️⃣ Paris became the face of KARL LAGERFELD and DJed Paris Fashion Week. #FromParisWithLove 🖤 5️⃣ Debuted Inclusive by Design with Google — a series uplifting those with ADHD and celebrating neurodiversity, out now on Paris’ YouTube Channel. 🧩 6️⃣ Released Paris’ newest premium fragrance, ICONIC celebrating her first in-person retail debut at Ulta Beauty. 💫 7️⃣Revived a cultural phenomenon with Paris & Nicole: The Encore, now streaming on Peacock Theater. 🎭 8️⃣ Headlined Pride festivals from WeHo to World Pride — raising over $111,111 for Rainbow Railroad through our #DanceToDonate campaign. 🏳️🌈 9️⃣ Partnered with Frank’s RedHot for a bold Super Bowl campaign, bringing Paris’s signature humor and star power to one of the biggest stages in entertainment. ❤️🔥 🔟 Continued her reign as the queen of COACHELLA with a surprise DJ set at the Absolut Vodka House of Cosmo. 🎧✨ 1️⃣1️⃣ Closed out festival season at Paris’ first ever Stagecoach, DJing Diplo’s HonkyTonk to an unprecedented, record-breaking crowd. 🤠✨ Thank you to our incredible partners, team, community — and of course Paris — for making the impossible possible every single day and bringing creativity and sparkle to everything we do. 💖 Here’s to the next four years of dreaming bigger, creating boldly, and leaving a little sparkle everywhere we go. ✨ #1111Media #ParisHilton
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✨ If your legacy could be defined by one word, what would it be? This week, our CEO Paris Hilton joined The Information’s WTF (Women in Tech, Media, and Finance) Summit in Napa Valley to discuss the power of personal branding and storytelling in today’s media landscape. Paris shared how she built a global brand beyond the Hilton name — transforming her early success into a platform for innovation, authenticity, and connection powered by 11:11 Media. 💫 Her message was clear: a strong personal brand isn’t just about fame — it’s about understanding your purpose, taking control of your story, and creating moments that inspire others to do the same. We’re so proud to see Paris continue to lead conversations that empower creators and entrepreneurs to build lasting impact through their brands. 💖 #1111Media #ParisHilton #WTFConference #PersonalBranding #Leadership #WomenInBusiness
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Introducing Inclusive By Design 💡✨ What if your home could be designed to work with your brain — not against it? That’s the inspiration behind Inclusive By Design, a new content series following our CEO Paris Hilton as she renovates her home to better support her ADHD and creative lifestyle. Each episode explores how intentional design and helpful technology can empower different kinds of thinkers to thrive at home. In Episode 1, Paris transforms her new craft room with guidance from Understood.org expert Dr. Andrew Kahn discovering how design can nurture focus and creativity 🎨🧠 We’re also proud to spotlight our brand partner, Android, whose technology supports Paris’ creative ADHD brain every step of the way. Together, we’re showing how tech can empower every kind of thinker. 💫 Watch Episode 1 now → https://lnkd.in/eUYFtR8A #InclusiveByDesign #ADHDAwarenessMonth #Neurodiversity #InclusiveDesign #Android #GoogleAI #ParisHilton #1111Media #Understood
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Design isn’t just about aesthetics — it’s about accessibility, focus, and joy. As we honor ADHD Awareness Month, we’re proud to announce Inclusive by Design, a new content series from 11:11 Media in partnership with Android and Understood.org. This three-part series follows Paris Hilton as she reimagines the intentional design of both her new home and the 11:11 Media office - illustrating how thoughtful, inclusive spaces can support focus, boost creativity, and spark joy for everyone. By shining a light on the intersection of design, tech and neurodiversity, Inclusive by Design challenges us to think differently about the environments we create and the role they play in empowering all kinds of minds. 📺 The series premieres October 22 on Paris Hilton’s YouTube channel 📰 Read more in the The Hollywood Reporter exclusive: https://lnkd.in/eeXzQJ87 #InclusiveByDesign #ADHDAwarenessMonth #InclusiveDesign #1111Media #ParisHilton #Google
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🎶 Is there a song that defined the 2000s for you? For so many, it was “Konstantine” — the sprawling, emotional anthem from Andrew McMahon of Jack’s Mannequin and Something Corporate that became the soundtrack to a generation’s love story. Now, that song inspires a brand-new Amazon series: “Aught to Be.” Created by Andrew McMahon and executive produced by our CEO, Paris Hilton, the series is a nostalgic celebration of the sounds, style, and stories that made the early 2000s unforgettable. 💿 “Aught to Be” follows one couple’s years-long love story told through the unforgettable pop culture moments that shaped the early 2000s and beyond. Each episode captures a key moment in their evolving relationship, set against cultural milestones like TRL, Sidekicks, and the birth of social media. As an executive producer, Paris brings her signature creativity and cultural insight to the series — helping reimagine the moments that defined an era through a new, heartfelt lens. At 11:11 Media, we’re proud to help bring projects like this to life — celebrating nostalgia, storytelling, and the timeless power of pop culture. ✨ “Aught to Be” is more than a trip down memory lane — it’s a love story soundtracked by a generation. 🔗 Read the full story on Variety: https://lnkd.in/eeCisDEX #1111Media #Entertainment #PopCulture #Storytelling #ParisHilton #AmazonStudios #AughtToBe #ExecutiveProducer #MediaInnovation #JacksMannequin
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✨ Exciting news! ✨ The Shorty Awards have announced their 2025 finalists, and we’re proud to share that the work our CEO Paris Hilton, 11:11 Media Impact, and Understood.org have done together around ADHD Awareness has been recognized in two categories: 🏆 Influencer, Creator & Celebrity 🏆 Disability Awareness This partnership merged Paris Hilton’s storytelling and lived experience with Understood.org’s trusted expertise to empower women with ADHD—challenging stigma, driving awareness, and sparking meaningful cultural change! 💫 Beyond being finalists, the campaign is also eligible for the Audience Honor award, open for daily voting through October 21. 👉 Vote here: Influencer, Creator & Celebrity: https://lnkd.in/eYsHkfeX Disability Awareness: https://lnkd.in/eSTH6-MM Thank you to everyone who helped bring this powerful collaboration to life. Winners will be announced November 18! #ADHDAwareness #ShortyImpactAwards #1111MediaImpact #UnderstoodOrg #SocialImpact
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11:11 Media reposted this
What's the WHY behind your travel choices? Hilton just released our 2026 Trends Report, and this year is all about the "Whycation" — a global movement where travel begins with a purpose, not a place. Whether you're seeking serenity through solo travel, chasing adventure, or — like Paris —staying true to your travel DNA, we're paying attention to your "whys" and offering a Hilton Stay that makes the most of why you came. Check it out: https://lnkd.in/eXztixFV #HiltonForTheStay
Your parents’ travel style might be shaping yours—no matter your last name! Proof is in Hilton’s 2026 Trends Report. Learn more: https://lnkd.in/ebrznwMt #HiltonForTheStay
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Representation matters — especially for kids learning to understand themselves and others 🥰 11:11 Media is proud to partner with Understood.org on Paris & Pups, a new animated series created by our CEO Paris Hilton that brings fun, friendship, and ADHD awareness to the screen. This ADHD Awareness Month, we’re launching a free guide for families to explore social-emotional learning and celebrate what makes every child unique. Watch the series on YouTube and access the guide: https://lnkd.in/e2qnQG-v #ADHDAwarenessMonth #ParisAndPups #UnderstoodOrg #ParisHilton #1111Media #ADHDAwareness #KidsMedia #SocialImpact
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💡What’s one cause you feel most passionate about? For our CEO Paris Hilton, the devastation of the LA wildfires wasn’t just close to home — it was home. Out of loss came action, and with 11:11 Media Impact, she helped raise $800K in 72 hours for relief. From housing and essentials to $25K grants for women-owned small businesses, the LA Fire Relief Fund is about turning passion into purpose. We’re proud to be named a finalist for the 2025 Digiday Greater Good Awards 💖 https://lnkd.in/ecT8wy2X