160over90

Collaboration at its best - our integrated team across account, production, hospitality, creative, and content came together to support Audi of America for another successful quattro Cup.

From tunnel ‘fits’ to trophy trunks, fashion is tapping into the emotional power and mass appeal of sport, not just for visibility, but to build something it has long lacked: an open community. In her piece for Creative Moment, Creative Strategy Director Roxy Nucu explores fashion’s play in sports and shares how the two worlds are moving in sync, influencing each other and shaping culture. Check it out here: https://lnkd.in/eyt8hXd4

The New York Jets are heading to London this weekend to bring a dose of the sport’s tradition to the capital. Come down to Vinegar Yard, London Bridge tomorrow and enjoy the ultimate gameday experience at Touchdown Tailgate. Created to celebrate the New York Jets taking on the Denver Broncos at Tottenham Hotspur Stadium on Sunday, the experience will introduce the UK to the tailgate tradition with a packed lineup of entertainment and activities throughout the day. Find out more from Campaign UK: https://lnkd.in/edE8nxmh

Rewriting The Playbook - Yesterday, our London office held a breakfast event at Mortimer House, Soho, to explore how brands can connect with emerging fandoms and deliver cultural relevance beyond the scoreboard. Our SVP Executive Creative Director Paul Stanway kicked off the event by exploring the future of fandom and how to win the game around the game in conversation with Senior Strategy Director Monica del Rio. Monica then welcomed Uber’s Aldrick Degla, Harry Hesp from Baller League and Luke Moore from Stak to join a panel discussion on talent-led fandoms, new community moments and third spaces, and how brands can create bold campaigns to champion upcoming talent.

We're thrilled to announce Robbie Henchman has been named President of 160over90 and Senior Partner at WME | William Morris Endeavor. With over 30 years of global marketing experience, Robbie's proven ability to build transformative brand-to-consumer connections will unlock new opportunities for our clients to shape and connect with culture. Congratulations, Robbie. We're excited to have you on board ⚡️ Read more: https://lnkd.in/eAPygwzn

With this weekend's hotly-anticipated launch of ITV’s ‘biggest ever advertiser-funded programme, Win Win with People's Postcode Lottery, our VP Sinead Dean is feeling optimistic about what she describes as a brands-meet-broadcasters watershed moment. As reflects on her third Edinburgh International Television Festival in LBBonline - Little Black Book, find out why Sinead believes the industry has never been as open to brands and brand involvement in shows as it is right now: https://lnkd.in/evEzf-dv

Are you ready for it ("it" being the next Taylor Swift-fueled cultural moment)? For The Drum, our Associate Strategy Director Dyana Wing So shares how brands can lean into what we're calling Speculation as Spectacle: https://lnkd.in/eMYvBJNn

OK Boomer, what’s next? Speaking with LBBonline - Little Black Book, our Senior Strategist Sophie Kitchen suggests marketers are moving away from generational marketing and towards segmentation that reflects how people actually live, across fandoms, identities and microcultures.    “Brands hit the jackpot when their messaging, values, campaigns, or products fall into the hands of cultural obsessives. These consumers remix and expand original material, bringing new audiences into the fold. To get ahead, brands must think in fandoms – not just demographics – because today’s niche is tomorrow’s mainstream.”   To find out more, read the full article: https://lnkd.in/evv8Fcjy