ActionLink

🎁 Coming Soon: 2025 Holiday Shopping Insights We’re gearing up to release our latest consumer research study on holiday shopping trends, packed with fresh data and actionable takeaways to help brands navigate Q4 with confidence. Stay tuned — we’ll share it with you as soon as it launches! In the meantime, refresh yourself with last year’s study. There’s bound to be some interesting shifts this year. https://lnkd.in/gaTdJtKN Is your brand still getting things in place for holiday shopping? We can help. Let’s talk about positioning your brand in the best way for what’s sure to be an interesting shopping season. #retail #ActionLink #holidayshopping #blackfriday

What Back-to-School Trends Tell Us About The Holidays This year's back-to-school season offered a fascinating glimpse into consumer tech shopping habits, and it's already hinting at what we can expect for the 2025 holiday rush. 1) August retail sales rose 0.6% over July 2) Shoppers appear to be making planned purchases earlier than expected in anticipation of price increases.  3) Lower-income spending is down, but higher-income spending is up. 4) Electronics and Appliances Stores were up 0.3%. Ted Rossman, Bankrate senior industry analyst, said: “This is further evidence that we shouldn’t underestimate the strength of the consumer. Back-to-school shopping was a key theme in August, as evidenced by the strong clothing and electronics sales.” What does this mean for Holiday 2025? 1) Back-to-school trends hint at cautious, strategic holiday shopping. Insights suggest: 2) Early Surge: October–November sales may spike as shoppers spread costs and secure deals. 3) Value Focus: Expect discount-driven decisions, aided by digital tools like AI. 4) Selective Spending: Fewer impulse buys; more focus on gifts and essential tech. The Takeaway This back-to-school season wasn't about flashy tech splurges. It was about thoughtful, value-driven purchases. For brands and retailers, the key to success lies in staying nimble, offering clear value, and connecting with shoppers early. These lessons will be critical as we head into the holiday season. It's not too late to maximize your impact and revenue this Holiday season, but time is running out. Looking for ideas? We’d love to chat. #retail #holidaysales #actionlink #retailsales #merchandising #blackfriday

Parents may hold the wallets, but kids are steering the cart. Our Back-to-School shopper survey uncovered how influential students are, and how that’s shaping in-store behavior. Key insights: • 39% of parents say their kids are very or extremely influential • Budgets are down 42% from last year, especially for premium products • Small appliances are seeing the biggest cuts Understanding who’s influencing the purchase, and how much they’re willing to spend, is the key to winning in-store. 📘 Read the report to see how you can meet shoppers where they are. https://lnkd.in/gPRA_wUc #RetailLeadership #ShopperTrends #BackToSchool #InStoreSales #ActionLink

Back-to-School shoppers are doing their homework and coming in with a plan, but there’s still room to influence their final decision. Our latest survey of parents found: · 74% start their shopping journey online before heading into the store ·   57% have a general idea of the brand, but not the exact product ·   89% end up buying the exact brand and product they had in mind Sales associates and relevant product displays matter more than ever. When parents arrive in stores, they are looking for validation. Help them explore and understand your products through better experiences. When brands invest in associate training and merchandising, it shows, and more importantly, it pays off. 📊 Our Back-to-School report reveals how brands can stand out in-store and how economic shifts change shoppers' priorities. Check out the findings and learn how to make your brand the one they choose. https://lnkd.in/gZasA8yJ #RetailMarketing #BrandStrategy #ConsumerBehavior #BackToSchool #ActionLink #Merchandising #BrandAdvocacy #RetailSales

Back-to-School shoppers are making decisions before they even walk through the doors. We surveyed 600+ parents to understand how they shop, and what it means for in-store experiences. We found: ·  43% of shoppers visit a store as part of their research journey ·  Only 5% continue researching after seeing products in-store ·  Stores are often the last chance to influence a shopper’s decision Our Back-to-School report breaks down how parents are shopping, what’s influencing them, and how economic pressures are reshaping their choices. You could miss out if you aren't ready to convert browsers into buyers at the store. 👉 Read the full report to see how you can better connect with today’s shoppers. https://lnkd.in/gPXbhPeY #RetailStrategy #ShopperInsights #BackToSchool #InStoreExperience #ActionLink

🛍️ Evolving consumer behaviors are quickly shifting the retail landscape. Shoppers want a hands-on approach, especially younger generations. Are retailers and brands giving them the experience they want? ActionLink surveyed over 1,000 shoppers to uncover what drives in-store behavior today.💡One standout insight: Sales associates and product displays matter more than ever. Shoppers value helpful, knowledgeable staff and engaging, informative displays. Brands investing in associate training and merchandising can significantly elevate the in-store experience. 📘 Get the full report and see what today’s shoppers are thinking: 👉 https://lnkd.in/dcDZvncv #RetailTrends #ShopperExperience #InStoreShopping #RetailStrategy #ConsumerInsights #ActionLink #Retail

🛒 What’s driving shoppers into stores in 2025? With economic uncertainty and shifting buying habits reshaping the retail landscape, brands are asking: Are our in-store strategies still working, or is it time to adapt? ActionLink surveyed over 1,000 shoppers to uncover what today’s in-store journey really looks like. Our research dives into: 🔹 Why customers choose to shop in-store 🔹 How they evaluate their experience 🔹 What keeps them coming back—or drives them away One key takeaway? ✨ Store cleanliness, displays, and layout matter more than ever. A clean, well-organized, and easy-to-navigate store environment plays a major role in shaping shopper satisfaction and loyalty. Shoppers want a hands-on approach to products and often equate the quality of the product with the display. 📘 Get the full picture and actionable insights in our new report: 👉https://lnkd.in/gKK9wrhm #RetailTrends #ShopperInsights #InStoreExperience #ConsumerBehavior #RetailMarketing #ActionLink #retail #merchandising

🛍️ What’s really happening in stores in 2025? Economic uncertainty and evolving shopper habits are reshaping the retail landscape; we wanted to understand how. ActionLink surveyed over 1,000 shoppers across generations, income levels, and regions to uncover what’s driving in-store behavior today. 🔍 Our new report explores: • Why shoppers still choose brick-and-mortar • What makes or breaks their in-store experience • How inventory, store environment, and past experiences influence return visits Some of the findings may surprise you, especially how shoppers react to out-of-stock items and what it takes to win them back after a poor experience. 📈 Physical retail is still powerful, but only if brands adapt. 👉 Dive into the full study here: https://lnkd.in/gdWZ7T4w   #RetailTrends #ShopperInsights #InStoreExperience #ConsumerBehavior #RetailMarketing #ActionLink #Retail

One of the most exciting things we do at ActionLink is helping top brands launch new products. 🚀 Our team recently enabled SimpliSafe to do just that in Best Buy last month. We trained Best Buy team members on the features and benefits of SimpliSafe’s new security offering and ensured each trainee retained at least three key knowledge points! 🎉 As is often the case, curious customers joined in and purchased SimpliSafe products on the spot. Sales aren’t a passive result. They come when brands take action. 🏆 #retail #retailsales #brandadvocacy #ActionLinkinAction

Success requires planning and determination. Nate Bornstein and the TCL team know this and take their training seriously. This team is enabled and ready to create real impact at retail! How do you enable and train your teams for success? #ActionLinkInAction