Adaly

🚀 Adaly was featured in AdExchanger’s “7 Ad Tech Veterans Who Have Founded Their Own AI Startups” In the piece, they highlight how Adaly is redefining the data infrastructure for marketers — pulling in real-time data from multiple sources and letting LLMs reason across platforms without the need for downloads or heavy engineering. A few key takeaways: 💡 Our goal: in a world stuck in treating data like songs in Napster, Adaly has built the “Spotify of data” — seamless, scalable, and intuitive. ⚡ Real-time analytical functionality using atomic level data sets from the sources directly — all without the typical friction. 🤖 Turning traditional UI into orchestration through APIs and natural language prompting. Shout out to Joanna Gerber and the AdExchanger team for the spotlight and to everyone at Adaly for pushing this vision forward every day. Here’s to continuing the journey of modernizing the stack for next-gen marketers. 🔍 👉 Read the full article here: https://lnkd.in/dMhTRmgz #AdTech #AI #MarketingAnalytics #Startup #Innovation #DataInfrastructure #Adaly

We're hiring! Join us transform the way that organizations do work https://lnkd.in/gjaDmgJ7

🚨 Be sure to check out this groundbreaking research paper by John Frelinghuysen and Randall Rothenberg about measurement in marketing and how AI is transforming the ecosystem. You’ll see Adaly featured and topping the chart for their assessment. “[Adaly] helps users discover new interdependencies… The company’s founder and CEO, Kyle Csik, a longtime agency digital operations leader, says a key part of Adaly’s value proposition is its ability to securely grant visibility into an entire organization without the burden of data lakes, unlock the discovery of previously unknown business drivers, enable automation of business functions, and free up capital that can be then be invested in business outcomes instead of data- wrangling. ‘We have an opportunity to focus organizations around the spine of how they operate - which is selling their products - instead of investing cost and labor on the ancillary circle of activity that costs them billions, to just have people push buttons,’ he said.”

“At Adaly we’re solving for clarity, simplicity, and sustainable success. And that’s something worth building” — the legend, Cara Simon

Enterprises demand precision, can’t make decisions on flawed information. LLMs are probabilistic in their nature. Adaly has bridged this gap by automating the entire data engineering function, by making natural language analytics pervasive, and bringing the rigor, precision, and security that enterprise demands with the advantages of multi-model advanced reasoning. Thanks to our friends at Prohaska Consulting for having Kyle by to speak at TLS!

🚀 We’re excited to announce the launch of Adaly’s new website — a fresh look for a company that's changing the way enterprise adopts AI at its core. As we grow, this site reflects the clarity, power, and purpose behind everything we're building. It’s not just a new design — it’s a window into the momentum we’re seeing with customers, partners, and the future of AI in enterprise. To the incredible team at Adaly: thank you. You’re bringing this company to life every day with vision, discipline, and execution. None of this happens without you. 🙌 We’re just getting started. The future is unfolding fast — and we’re building it. 👉 https://www.adaly.ai/ #Adaly #AI #EnterpriseAI #Innovation #Growth #Teamwork

Welcome Cara Simon to team Adaly!

Over the past 2 years, I stepped away to focus on raising my son and launching a new business—one that allowed me to be creative, spend time outdoors, and educate others on sustainable living. I’m incredibly proud of the passionate team that will continue driving that mission forward. As for Adtech… I hit my limit. The constant loop of “What’s your differentiator?”, “Which holding companies do you work with?”, “Did you fill out the 1,000-question RFI?”—it was exhausting. Agency resources are stretched thin, vendor resources misaligned, and the entire system often felt like smoke and mirrors. If I was ever going to return to corporate, it had to be for something truly transformative. Something that solved real problems. That made life easier. That streamlined operations, reporting, and data. That something? AI. In the past seven years, I launched two businesses, using every bit of my agency experience to market them: SEO, social, influencer marketing, you name it. Making smart decisions on tight budgets was both challenging and deeply rewarding. I never imagined there could be a way to merge my love for marketing with the power of AI—until now. That’s why I said yes to becoming CMO at Adaly, an AI company that is truly different. Not just another tech platform, but a one-of-a-kind cognitive tool designed to make marketing better. If you’ve ever had to dig through multiple platforms for one answer… spent 10+ minutes pivoting data… or waited hours for an analyst’s summary—you’ll understand why Adaly matters. With Adaly, insights and trends are at your fingertips. It’s fast, secure, and always real-time. If you're curious to learn more, reach out to me at Cara@adaly.ai. I’d love to tell you what we’re building.  Thank you Kyle Csik for the opportunity to be part of the industry’s future. 

There’s a growing trend in marketing tech: bolting LLMs onto structured data and calling it “AI-powered insight.” ✅ Sounds good. 🎯 Looks great in a demo. 💥 Fails the moment you ask it a real business question. Structured data in marketing isn’t just numbers in a dashboard—it’s layered context: 📊 campaign hierarchies 📁 media taxonomies 🧠 customer segments ⏱️ sales lag effects …and more. But when you take the easy route—dumping rows into a vector DB or prompting an LLM with “read this spreadsheet”—you’re not getting insight. You’re getting speculation with polish. ⚠️ 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗿𝗶𝘀𝗸? 𝗙𝗮𝗹𝘀𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲. LLMs can sound sure of themselves while completely missing: ❌ how budget actually maps to tactics ❌ why lift differs across channels ❌ what’s truly driving performance over time 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒕𝒆𝒂𝒎𝒔 𝒅𝒐𝒏’𝒕 𝒏𝒆𝒆𝒅 𝒈𝒖𝒆𝒔𝒔𝒆𝒔 𝒊𝒏 𝒇𝒍𝒖𝒆𝒏𝒕 𝑬𝒏𝒈𝒍𝒊𝒔𝒉. They need grounded, contextual answers that drive strategy, spend, and growth. 🧩 This isn’t a model problem. It’s a systems problem. 𝑰𝒇 𝒚𝒐𝒖𝒓 𝑨𝑰 𝒔𝒚𝒔𝒕𝒆𝒎 𝒊𝒔𝒏'𝒕 𝒂 𝒑𝒓𝒐𝒑𝒆𝒓𝒍𝒚 𝒃𝒖𝒊𝒍𝒕 𝒔𝒚𝒔𝒕𝒆𝒎 (𝒊𝒆 - 𝒏𝒐 𝒗𝒊𝒃𝒆 𝒄𝒐𝒅𝒊𝒏𝒈), 𝒊𝒕 𝒄𝒂𝒏’𝒕 𝒅𝒆𝒍𝒊𝒗𝒆𝒓 𝒓𝒆𝒂𝒍 𝒄𝒍𝒂𝒓𝒊𝒕𝒚 and isn't going to help your business. We don’t need more dashboards with chat boxes. We need intelligence that respects the complexity of modern marketing. 🚧 Don’t take the shortcut. You’ll just end up lost—faster. #MarketingAnalytics #AIforCMOs #LLM #StructuredData #Adaly #MarketingOps #MediaROI #InsightsThatWork #AI

The matrixed organization was created with good intention and productivity in mind but it has been grossly over diagnosed as a solution and must evolve. They were made to navigate a complicated technology landscape, foster collaboration, unlock flexibility, enable specialization. But ask anyone working in one today, and you’ll hear the same thing: it’s exhausting. Too many managers. Too many meetings. Too many decisions made by consensus instead of clarity (or the inevitable indecision by committee). Lacking accountability. Unclear direction. The matrix was supposed to help people work together. Instead, it’s made us work around each other. AI is quietly forcing the matrix to evolve. Where the matrix was built to coordinate information across functions, AI can now synthesize that information in real time. Where teams used to need meetings to align on context, AI can now provide the context—instantly and continuously. And where work once needed layers of oversight, AI now gives individuals the clarity and confidence to act faster. Horizontals can permeate their value without muddying the waters or alignment and goals. This is a huge value point of adopting tools like Adaly. The result? Less time preparing to work. Fewer decision bottlenecks. And a shift away from management complexity—toward execution, focused specialization, and growth. Companies don’t need more dotted lines. They need fewer barriers between insight and action. If you’re managing through a matrix, ask yourself: what parts are driving alignment and which parts are delaying (or flat out squashing) progress? What are your thoughts on the balance of the horizontal and vertical in todays business world and where AI is taking it? Aleksandar Sasha Grujicic Bob Lord Tommy Thomas Rishad Tobaccowala Ashley Cheretes Shenan Reed Lou Paskalis Renee Milliaressis Ashwini Karandikar David Sable Beth-Ann Eason Peter Naylor Erica Norton Kyle Shank Tariq H. Babs Rangaiah Liana Thompson Ben Honig #OrgDesign #AIinBusiness #FutureOfWork #Leadership #MatrixOrganizations #OperationalEfficiency #GrowthStrategy #Adaly #AI #SaaS