Addison Whitney

We are proud to spotlight our very own Joseph Daley and Jenna Wise as they take the stage at AI Deciphered for a behind the scenes look at Ari™, the first AI-driven brand design application custom-built by naming experts to eliminate the endless list of “what ifs.” From real-time compliance checks to creative strategy, Ari™ is redefining what’s possible and moving pharma branding forward. 📍 Don’t miss this must-watch session:

👏 Big thanks to Nancy Globus, PharmD & Joseph Daley for bringing our expertise to the table and taking part in critical conversations around brand identity and trademark in pharma. We're already looking ahead to the next meeting!

#HLTH2025 is in full swing! From bold branding to big ideas Bill Purdy & Johnathan Fansler are soaking it all in. If you're on the floor, keep an eye out for the Addison Whitney crew 👀 Want to connect: https://lnkd.in/eq3gbUih

Just a few more days until we land in Las Vagas for HLTH 2025! Your innovations deserve a standout brand. Let’s talk about how we can bring your vision to life. 📅 Meet with the team or learn more: https://lnkd.in/eq3gbUih

Tom Williams is on the ground at #ESMO2025! 🤝 In Berlin and want to connect? Set up time with Tom to explore how we can turn your complex science into a brand that resonates and inspires.

Congrats are in order for our friends at Boehringer Ingelheim for the FDA approval of Jascayd 👏 We look forward to seeing the impact this treatment has on patients living with IPF. Scroll through the images for insight into the meaning behind the name from Jenna Wise ⬇️ https://lnkd.in/gse8fKEf

Ari™ was purpose-built by naming experts to eliminate the endless list of “what ifs.” With real-time global safety and trademark screening woven into the creative process, Ari™ ensures every name you see is strategically aligned, regulatory-ready, and truly viable. No wasted energy. No dead ends. Just smart, forward momentum. Planning your 2026 branding? Now’s the perfect time to meet Ari™: 💻 Schedule a demo: https://lnkd.in/eUt725Xs 🤝 Meet Ari™ live: ESMO (October 17-21), HLTH (October 19-22)

We're heading to #HLTH2025! ✈️ Join Bill Purdy, Johnathan Fansler & Jake J. Schutz in Las Vegas from October 19–22, as they connect with innovators shaping the future of health.

Welcome back to Your World of Creativity, the podcast where we explore how creative professionals around the world are bringing their ideas to life. Today, we’re diving deep into the high-stakes, high-impact world of healthcare branding. Our guest is Joseph Daley, President of Addison Whitney, a global leader in brand strategy, identity, and naming. Joe brings decades of experience across healthcare sales, marketing, advertising, and strategy, and now leads an award-winning team that's behind the names of nearly 50% of the top 200 prescription drugs on the market. He’s here to share how Addison Whitney is pioneering the use of AI in brand naming — especially with the launch of Ari™, the first AI-based brand design application tailored for pharma. 1. From Sales to Strategy to Creative Leadership 2. The Art and Science of Naming Pharmaceuticals 3. Ari™ – Merging Human Expertise with AI 4. Creative Compliance: Balancing Innovation and Regulation 5. Future Vision: Creativity in a Regulated World Make sure to subscribe to Your World of Creativity on your favorite podcast app, including Apple Podcasts: https://lnkd.in/gwR9yS9U Spotify: https://lnkd.in/gDCbviyF YouTube: https://lnkd.in/gE9rV5Ya

We’re excited to share that we’ll be attending #ESMO25 from October 17–21 in Berlin! Tom Williams is looking forward to connecting with oncology leaders, exploring breakthrough science, and discussing how to translate that science into a brand that connects. 📍 Will you be there too? Reach out to Tom directly or schedule time to meet here: https://lnkd.in/eJvmrh56