AdTech Edge

Sermo debuts Engagement Manager, a self-serve ad platform giving brands direct, verified access to 1M+ healthcare professionals worldwide. Read the full article here: https://lnkd.in/giGhWFVU #AdTech #HealthTech #HCPMarketing #DigitalHealth #PharmaAdvertising #HealthcareInnovation #ADtech

ABX launches Sports Impact Index™ to measure and improve ROI on sports advertising, revealing women’s sports ads can drive 70% higher creative impact. Read the full article here: https://lnkd.in/gVEcAxJk #AdTech #SportsMarketing #DataAnalytics #CreativeROI #WomensSports #MarketingMeasurement #ADtech

Stingray acquires DMI, adding 8,500 U.S. retail sites and cementing its leadership in in-store audio advertising, especially across major pharmacy chains. Read the full article here: https://lnkd.in/g7K-MxyE #AdTech #RetailMedia #AudioAdvertising #InStoreMarketing #DigitalAudio #MediaInnovation #ADtech

MNTN debuts QuickFrame AI, an all-in-one video platform that lets any brand create studio-quality TV ads in minutes using generative AI. Read the full article here: https://lnkd.in/gGrxz5aS #AI #AdTech #ConnectedTV #PerformanceMarketing #VideoAdvertising #GenerativeAI #ADtech

LG Ad Solutions launches Agentiv, an AI platform enhancing CTV ad operations, automation, and data collaboration with privacy-first design. Read the full article here: https://lnkd.in/gNwE2bzJ #AI #AdTech #CTV #ProgrammaticAdvertising #DigitalMarketing #DataPrivacy #ADtech

The cookieless future isn’t the end of personalization; it’s the beginning of trust-based advertising. See how AdTech is shifting from tracking to transparency, and from data collection to user consent. 👉 #AdTechEdge #Programmatic #CookielessFuture #AdTransparency #MarketingInnovation

Nextide Media launches LiveGuard™, an AI-powered brand safety platform for livestream ads across Twitch, YouTube Live, and Kick. Read the full article here: https://lnkd.in/gdm2ADWF #LivestreamAdvertising #AIinAdTech #BrandSafety #CreatorEconomy #ProgrammaticVideo #DigitalAdvertising #ADtech

Omdia forecasts the global video market to top $1T by 2030, fueled by streaming growth, hybrid models, and rising ad-supported revenue. Read the full article here: https://lnkd.in/gTBMjPNF #StreamingMedia #VideoAdvertising #AVOD #SVOD #DigitalTV #OTT #ADtech

Triton Digital launches AdBuilder AI, a self-serve platform that helps partners tap small-business advertisers with automated, AI-driven audio ad creation. Read the full article here: https://lnkd.in/g2uZmYjm #DigitalAudio #AIAdvertising #ProgrammaticAudio #MarTech #SMBMarketing #AdTechInnovation #ADtech

Brownstein Group rebrands its ad agency as Born and Raised, uniting creativity, independence, and next-gen thinking in a new “house of brands” era. Read the full article here: https://lnkd.in/g8pHiyQr #Advertising #BrandStrategy #CreativeAgency #MarketingInnovation #Rebrand #IndependentAgencies #ADtech