ADWEEK

Saturday SCOOP: Ad verification firm Integral Ad Science is part of the Federal Trade Commission's probe into media credibility organizations over alleged advertiser boycotts of conservative media outlets, according to amendments in a lawsuit levied against the FTC by another party under investigation, The Global Disinformation Index. Launched last summer, the FTC's investigation is looking into possible collusion and anticompetitive conduct in how such groups influence where brands advertise. GDI is not the only subject of FTC investigation that has responded with legal action; yesterday, NewsGuard filed a fresh lawsuit against the agency, alleging the probe is politically motivated and violates constitutionally-protected free speech rights. More in my story for ADWEEK: https://lnkd.in/ejEmnbHY

Dos Equis sent us a mysterious briefcase and asked for $8,000,000 to see their Super Bowl commercial 💸 (the briefcase broke btw) It's an interesting stunt—but being realistic, it likely won't play out. What do you think?

Everyone's a fan of Bad Bunny—including NFL legend Jerry Rice. Here's what he has to say about his favorite Bad Bunny song and the best halftime show of all time.

ADWEEK gathered with the throng of foreign dignitaries, founders, CEOs, and celebrities during this year’s World Economic Forum in Davos with a hand‑selected group of CMOs. During the two‑day experience, hosted at The Female Quotient Lounge in partnership with Adobe and Microsoft, ADWEEK’s Marketing Vanguard program focused on getting out of familiar rooms and into environments where they are exposed to different disciplines, different pressures, and different ways of thinking. Read more 👇

2026 marks 100 years of NBC, and to commemorate the occasion, the media company will debut a 60-second spot during the Super Bowl. The promo brings together iconic shots, classic one-liners, and cinematic moments, with everything from Seinfeld to Cheers getting some appreciation. Read more 👉 https://bit.ly/4c9PSQY

Wix has broken its seven-year Super Bowl hiatus to welcome the next frontier of web design: a“first-of-its-kind” hybrid website editor that combines chatbot-based AI with traditional drag-and-drop tools. With just a 30-second window to showcase its new feature to booze-fueled Super Bowl fans, Wix was conscious not to get too technical. So, rather than explaining the technology, the software company has created a film that adopts a distinctly human perspective on AI. Agency: In-House Read more 👉 https://bit.ly/4trrbWw

With over 40 billion hours of sports content consumed annually on YouTube globally, the platform, which regularly leads Nielsen's Media Distributor Gauge with around 13% of the market, is increasingly becoming a key play for brands around live sports tentpoles, including Super Bowl Sunday. By utilizing the platform, advertisers are building value beyond in-game ad units. “For the Super Bowl, in particular, we’ve been really focused on having YouTube and creators surround the NFL and take advantage of that really huge cultural moment,” said Sean Downey, president, Americas and global partners, Google. Read more 👇

Every year, advertisers spend millions for 30 seconds of Super Bowl glory. The best ones become cultural moments that outlive the game itself. Ahead of the 2026 Super Bowl, we're revisiting the commercials over the past 26 years that proved worthy of the hype. See the full list 👉 https://bit.ly/4thMlX7 DDB RPA Saatchi & Saatchi Wieden + Kennedy DNY Leo Burnett Highdive Accenture Mischief @ No Fixed Address

When AI shapes nearly every brand interaction, the question isn’t whether it replaces creativity but how it can augment it. John Rudaizky, global chief brand and marketing officer at EY explains how the brands that thrive will use AI to design experiences rooted in empathy, relevance, and trust. #sponsored