ADWEEK

Still reminiscing on ADWEEK House Advertising HQ! Thank you to all who came out. Next stop 🔜 Brandweek in Atlanta. Have you gotten your pass yet? 👀 https://bit.ly/4oedJlX

ADWEEK's in-house video team is upgrading. "Our approach is to take what we know about our audience—that intelligence piece and marry it with inspiration and storytelling," says Ryan Hoover, Head of ctrl+A. Our team will be onsite during Brandweek this year. Keep your eyes out for exciting content, and make sure to get your pass today. 🤩 https://bit.ly/4oedJlX

Fox News Media, MSNBC, and CNN all saw viewership declines in primetime and total day for the week of October 6, with double-digit drops in the key 25-54 demo. Fox News still beat CBS in weekday primetime, while CNN's 1 p.m. Fareed Zakaria GPS replay won the demo for the second straight week with 96K viewers.

Does your institution offer students class credit or approved service hours for volunteer work? Are you looking for ways to immerse your students in the world of marketing and brand? If so, then we want to partner with you! One of our flagship events, Brandweek, is coming to Atlanta this November 3–5. In an effort to help develop the region’s up-and-coming talent, we’ve created a number of meaningful volunteer opportunities for motivated, marketing-minded students. If your institution is interested in giving students the chance to volunteer at Brandweek, please complete this short interest form: https://bit.ly/436e6Xd Once we receive your form, we’ll send you an information packet with additional details and outline next steps. We can’t wait to give your students their moment to shine at the year’s biggest event in marketing and brand! (Note that we are only able to accept volunteers whose participation in Brandweek can be affiliated with a college or university program that grants class credit or approved service hours).

CNN announced that its heavily anticipated streaming subscription product, All Access, will go live on Tuesday, October 28. The company describes All Access as a one-stop shop for CNN’s journalism, including live and on-demand video programming. Subscribers will have the ability to stream a selection of CNN’s live U.S. and international programming. In addition, they will have access to more than 1,000 hours of content from the CNN Originals library. They will also receive exclusive new video-on-demand programming, special features from its journalists, exclusive live events, articles, and subscriber-only content. Initially available in the U.S., the new subscription tier will be offered at $6.99 per month or $69.99 annually. However, the network is offering a special introductory price of $41.99 for the first year.

ADWEEK has learned that Amy Campbell, CMO of Showtime & MTV Entertainment Studios and Paramount Media Networks, is exiting Paramount. Campbell shared a note with staff today announcing her departure. “This work–and especially, this team–has meant the world to me. But I am trusting the rhythm of change, and right now, it’s calling me toward new ways of creating, growing, and leading,” Campbell wrote in the note. See the deets: https://lnkd.in/eVFsAMYG

NBC News Nightly News and CBS Evening News gained viewers in the Adults 25-54 demo during the first full week of October, though all three evening news broadcasts saw total viewership decline. Notably, Nightly News is now leading ABC News's World News Tonight by 14,000 demo viewers.

I'll be at ADWEEK's #Brandweek in Atlanta, GA from November 3-5! See CMOs, CEOs, founders, and A-list talent on stage, from Elizabeth Banks to Wyclef Jean to Jermaine Dupri, Bozoma St. John, Brooklyn Peltz Beckham, and more. Oh and me, of course. Get your tickets now and use the code BRANDWEEK15 for 15% off! 👇 http://www.brandweek.com/

In last night's edition of On Background, my weekly media newsletter, I covered: — Sundial Media and VICE Media suing one another (SCOOP) — The The Wall Street Journal cutting its health and science team — Betches Media hiring Condé Nast alum Bill Mulvihill (Exclusive) — Sweeping layoffs at NBC News — The The New York Times' new subscription bundle with Le Monde, and what it—along with pressure to embrace AI translation—could mean for its global ambitions — The launch of Nothing Personal from the Mozilla Foundation, led by media veteran Bourree Lam (Exclusive) You can read and sign up here: https://lnkd.in/egssbv-m