Afar

Today’s travelers want more than a checklist—they want meaning. “What we kept hearing from guests was that they want comfort, character, and a sense of authenticity that makes the experience feel real,” said Backroads’ Liz Einbinder in a conversation with writer Nicole Edenedo. Travel companies are responding with new tours designed for Gen X and millennial explorers—blending ease and depth for those who seek connection as much as comfort. For Afar’s audience of curious, affluent travelers, it’s a shift that perfectly reflects how luxury travel continues to evolve: less about excess, more about experience. Read the full story and learn more in the comments below. #AfarMag #LuxuryTravel #TravelDeeper

Join us for our upcoming webinar exploring how AI, accessibility, and innovation are reshaping the future of travel and how we explore the world. From AI to Accessibility: Building for the Future 📅 Thursday, October 16   ⏰ 11 a.m.–12 p.m. ET 👉 RSVP here: https://lnkd.in/eiE9JdTw Moderated by Afar editorial Director Billie Cohen and featuring a line-up of expert panelists: ✨ Diane Charno, EVP of Marketing & Comms at Visit Myrtle Beach ✨ Michelle Denogean, CMO of Mindtrip, Inc. ✨ Maayan Ziv, disability activist & founder of AccessNow Together, we’ll dig into: ✨Opportunities and challenges of AI in travel  ✨How brands can prioritize accessibility, sustainability, and diversity  ✨How Afar, Mindtrip, and Visit Myrtle Beach are putting these ideas into action

Looking forward to heading back to London for WTM next month! I’m speaking on a timely and engaging panel on Thursday Nov 6th as part of the WTM Marketing Summit. Drop a note if you're in town and would like to catch up!  🌍 #WTM2025 #TravelPower #WTMLondon

Big news from Afar! We’re excited to announce a new partnership with Visit Myrtle Beach and Mindtrip, Inc., an AI-powered travel planning tool, to bring more personalization and seamless trip planning to Afar itineraries. This partnership combines Afar’s content expertise with Mindtrip’s advanced technology to deliver more dynamic, intuitive, and customized travel planning experiences. “Our mission at Afar has always been to inspire and empower more meaningful travel,” said Afar cofounder and CEO Greg Sullivan. “By integrating Mindtrip’s innovative AI into our Myrtle Beach itineraries, and later across content on Afar.com, we’re creating a more seamless path to travel for our audience.” Afar’s audience has access to: ✨Day-by-day itineraries designed by Afar ✨Real-time customization ✨Insider insights based on user preferences Check out our brand new Myrtle Beach Journeys itineraries, powered by Mindtrip’s AI tool, in the comments below. #AfarMag #LuxuryTravel #TravelDeeper

“If you’re thinking about where to travel this November, consider relocating the turkey-powered get-together,” writes Mark Ellwood. “Countless destinations offer a delicious counterpoint to that perennial meal, whether you prefer Michelin-starred magic at the Caribbean’s most exclusive food fest or slurping a traditional stew cooked in Venice during a moving, centuries-old celebration of survival.” In our Where to Go in November list, Afar highlights 10 destinations that show why travel inspiration never has an off-season. Explore the full list in the comments below. #AfarMag #LuxuryTravel #TravelDeeper

At Afar, we believe travel can be a force for good, and this month, we were honored to join the Thailand and Tourism Cares Global Meaningful Travel Summit to see what that looks like in action. Through community-based tourism, we explored firsthand how travel can preserve cultural traditions, support sustainability, and create experiences that are both joyful and deeply meaningful. From visiting organic farms and historic villages to receiving a blessing from a monk, the journey was filled with connection and purpose. A heartfelt thank you to Tourism Cares and Tourism Authority of Thailand for bringing together leaders across the industry to advance the future of meaningful travel. #AfarMag #LuxuryTravel #TravelDeeper

This week, at Boston’s iconic Fenway Park, Afar was recognized by Tourspain and the Consulate General of Spain as “Best Media Outlet” for our “outstanding coverage of Spain as a destination committed to sustainability.” We’re proud of our team and their commitment to make a positive impact by helping travelers who care travel better—creating lower-impact journeys, directing more dollars back into local communities, and fostering deeper experiences for all. We’re grateful to our partners in Spain for their leadership in sustainable tourism. Thanks to TurEspaña, the Consulate General of Spain, Palma de Mallorca, and Lanzarote for hosting this year’s Spain Talks: Caring for the Future. Your work helps set an important example for the industry. #AfarMag #LuxuryTravel #TravelDeeper #Turespaña

What makes Germany a vibrant and diverse cultural landscape? Our new Cultureland Germany hub, created in partnership with the German National Tourist Board, highlights the country’s art, history, and design—plus, four new Journeys itineraries that inspire travelers to look deeper, stay longer, and connect more meaningfully. Explore the hub in the comments below! #AfarMag #LuxuryTravel #TravelDeeper

Afar's deputy editor Jennifer Flowers was among the first to step inside the newly reopened Waldorf Astoria New York. Her verdict? “The magic of New York’s Gilded Age feels revived for a new generation at the Waldorf Astoria, whose renewed splendor feels like it opened yesterday—with a world-class service to match.” After an eight-year closure, the iconic Waldorf Astoria New York is back on Park Avenue—and more glamorous than ever. Read the full interview in the comments below. #AfarMag #LuxuryTravel #TravelDeeper #WaldorfAstoria

Thank you to our partners and friends who joined us in New York City this week to connect, celebrate, and exchange insights. We loved seeing our community come together, and we can’t wait to do it again!  Check out some photo highlights from the evening. #AfarMag #LuxuryTravel #TravelDeeper