Alta Media Partners

Last week, our team hosted our newest Account Manager, Thy Le, at our Newport Beach HQ for a week of training, client strategy meetings and of course, a little fun team bonding! #affiliate #team #performancepr

We are excited to introduce Thy Le as our newest Account Manager! As a proud University of Oregon alumni (SCO Ducks!), Thy brings experience from her previous roles in client success, e-commerce and social media. She is passionate about helping #dtc brands achieve their goals and is excited to further develop her career in #affiliatemarketing! Based in Seattle, Thy enjoys trying new food spots, exploring nature, and baking in her free time - making her a great fit for our dynamic team.

Big thanks to Adrienne Breaux from Apartment Therapy Media for featuring our client Häti Home! We also agree that the Bali Afternoon Lounge chairs are totally worth it! It's always rewarding to see our client's products get the spotlight they deserve, especially when our hard-working Partnerships team helps make it happen. #contentcommerce #affiliatemarketing #performancepr https://lnkd.in/g8ZgKe93

Our team was proud to represent our client Ogee this week at the FastMoss & YooFinds Creator Picks event in LA. As Ogee’s Affiliate and TikTok Shop agency partner, we’re always looking for new and creative ways to expand awareness and creator partnerships for the brand. While initially planning to just attend the event, our team came up with an idea to take it a step further. We asked Ogee to send us hundreds of their best selling Sculpted Lip Oil, which we would then hand out to creators at the event. The team also came up with an idea to attach a branded QR code to each sample, leading to a TikTok Shop sign up form. The event was a huge success! Kasey Lee and Olivia Borchert were able to “mass product seed” hundreds of product to creators all at once, while making it easy for them to sign up as an affiliate through simply scanning a QR code. We’re excited to take what we learned and continue building successful partnerships between brands and creators! #TikTokShop #CreatorPicksLA #AffiliateMarketing #SocialCommerce

🎉 Welcome Lauren Brajevich to the Alta Media Partners team 🎉 We are excited to introduce Lauren as our newest Partnerships Coordinator!   A proud graduate of Pepperdine University with a degree in Integrated Marketing Communication, Lauren brings experience from her previous roles completing projects working with several brands to create marketing campaigns. Eager to learn and grow, Lauren is passionate about helping brands reach their goals, and is thrilled for this opportunity to begin her career in affiliate marketing. Based in our Newport Beach HQ office, Lauren enjoys spending time at the beach, baking, playing tennis, exploring new restaurants and coffee shops, and walks with family and friends! Cheers to more growth in 2025! 💫 #NewHire #AffiliateAgency #Partnerships #Growth

Final day of Rakuten Advertising’s Optimism conference! It was great to connect with our partners and have meaningful conversations about the evolution of the affiliate ecosystem. Some key themes from the event: ✅ The continued convergence of traditional DTC affiliate and social commerce ✅ Further acknowledgment of the halo effect of affiliate on other media channels ✅ Focusing on community and authenticity versus influence ✅ The success of affiliate being determined more and more by cross functional stakeholders in a brand (PR, Paid, Social Media, E-Commerce) Big thanks to the organizers and sponsors of this years event! If we didn’t get a chance to meet, drop us a line!

The Alta Media Partners team will be attending Rakuten Advertising's Optimism event next week in Carlsbad, CA! We're looking forward to networking and meeting with partners to discuss all things #affiliatemarketing and #partnerships. Please reach out if you'd like to meet! #affiliateagency #tiktokshop #socialcommerce

Last week, the Alta team hosted a series of team events and strategy sessions, capped off with a fun night at Angel's Stadium! We spent time digging into strategy, aligning on priorities, and bonding with the team. We also carved out time for some fun — dinners, team events, and lots of laughs. It’s these moments that build trust and make collaboration so much stronger! Grateful for this group and excited about what’s ahead! #tiktokshop #affiliateagency #teambuilding #amazonaffiliate #dtc #affiliatemarketing #collaboration

Tariff uncertainty is shaking up supply chains — and it’s a golden opportunity for brands investing in affiliate marketing. 🔁 💵 With import costs climbing and paid channels getting pricier by the week, performance‑based channels are more critical than ever. Here’s why affiliate is winning right now: 🚀 Low‑Risk, High‑Reward: You only pay for real sales, so every dollar is tied directly to revenue.   🚀Diversified Reach: Partner with content creators, publishers, and other media affiliates who influence purchase decisions—without inflating your CAC.  🚀Social Commerce Surge: Between TikTok Shop, YouTube Shopping, and other social commerce platforms – the industry is projected to drive $80 billion+ in 2025. If you’re rethinking your 2025 growth playbook—and want a channel that scales efficiently despite tariff headwinds—let’s talk. 📩 The time to double down on affiliate (and social commerce) is now. ⌛

Poppi’s recent $2B acquisition by PepsiCo is more than just a big CPG headline.  🥤💰🚀 It’s a wake-up call for brands on where to focus and how to rethink strategy in 2025 and beyond.🌟 Launched in 2018, Poppi didn’t follow a “traditional” growth playbook, but they did perfectly blend traditional tactics (in-store strategy, celeb endorsements, a Super Bowl spot) with something many brands are still figuring out: Social Dominance. 📱👑 Poppi leaned heavily into Gen Z and Millennial audiences with a relatable, fun brand voice, a flood of influencer and user-generated content, and consistent engagement across platforms. The result? Massive brand equity and serious growth. 📈 Social commerce is expected to exceed $80 billion in 2025, making up 7%+ of all ecomm sales (source: eMarketer). And it’s only going to climb as Gen Z earns more spending power.💡💳⚡ If you’re thinking about how to evolve your affiliate and social commerce strategy—let’s talk. 📩  The time to invest in this channel is now. ⏳