AppMagic

Mobile Gaming Industry Must-reads of the Week (Jan 31 — Feb 6) 👋 Can you believe January is almost over? It flew by, but left us with plenty of insights to catch up on! ✨ Start with an absolute must — our Mobile Market Landscape 2026 Report: https://lnkd.in/dcvWchAH 1️⃣ What people downloaded in 2025 by Michal Korek 🔜 Gamesforum Barcelona: https://lnkd.in/dHGwZn8D 2️⃣ Does your game have downloads but no money by Tibi Goanță: https://lnkd.in/d4wfpUVV 3️⃣ How fast is PC China actually growing by Dmitrii Filatov: https://lnkd.in/df5h9bY6 4️⃣ Superblast Game & Rollic - Knit Out analysis by Emirhan Kızılkaya: https://lnkd.in/df6g4VJy 5️⃣ Top most popular mobile games in Europe by Anton Slashcev: https://lnkd.in/dHfnTabg 6️⃣ Casual game publishers of 2025 with the most Tier-1 countries downloads by Gokhan Uzmez: https://lnkd.in/dfFrP2CY 7️⃣ How Tasty Travels nailed AI in ad creatives by Capucine Thiebault: https://lnkd.in/daqyyfdS 8️⃣ Chatbot downloads went parabolic, while social media apps fell off a cliff by Chris Heatherly: https://lnkd.in/dSmp6-9S What are your favourite reads of this week? Let us know in the comments 👇

Mobile Market Landscape 2026 Our flagship report of the year is out 🎊 For the first time, it covers both gaming and non-gaming apps, offering a full view of the mobile market! Across 96 pages, we analyze the entire 2025 landscape and highlight the key trends shaping 2026, including: ⭐️ Global and regional trends across mobile apps and games ⭐️ Gaming insights across three supergenres — Casual, Midcore, and Hypercasual — with detailed subgenre analysis ⭐️ Apps trends across 20+ categories, including Generative AI, Entertainment, and Social This report is a must-read for anyone working in the mobile industry! Dive right in: https://lnkd.in/dcvWchAH  

See You at DICE Summit Next Week 🇺🇸 Our Head of Sales & BD in North America, Joon Yoo, is rewatching The Hangover to prepare for DICE Summit in Vegas (Feb 10–12). To get ‘tipsy’ on the latest industry insights, of course 😉 Let’s do it together if you’re also coming!

Hero Wars: Alliance Hits $1B in Lifetime IAP Revenue 🎊 Nexters ($GDEV) flagship title, which accounts for 99% of the publisher’s revenue, has reached a major milestone — $1B in lifetime IAP revenue. Launched back in 2017, the game now ranks Top 9 globally among Team Battlers by lifetime IAP revenue. In the past year, it continued to generate over $7M a month 💪 In 2025, Hero Wars also reached the number one position among Team Battlers by downloads! Both achievements were possible thanks to a strong mix of sustained monetization and UA, showing that these strategies still work even for mature titles. Learn more about the game on its AppMagic public page: https://lnkd.in/dp-JybjU  Have you played this game over its lifespan? Share your experience with us in the comments 👇

Mobile Gaming Industry Must-reads of the Week (Jan 24 — Jan 30) ☕️ We don’t know about you, but we’re freezing over here — except for our colleagues in Spain. Wherever you are, grab a drink that fits the weather and end the week with our hottest industry insights 😉 ⭐️ Deep dive into LiveOps Report 2025 — if you haven’t already: https://lnkd.in/g6zTVp-5 ✨ Mobile strategy IAPs going beyond $0.99–$99.99 price tags: https://lnkd.in/dGaYjF8A 1️⃣ Are there only 2 viable genres left? by Matthew Emery 🔜 DICE 🔜 GDC: https://lnkd.in/dMneebUZ 2️⃣ ChatGPT overtook TikTok as the most downloaded app on the App Store in 2025 by James Cooper from Business of Apps: https://lnkd.in/dJMEUFkU 3️⃣ The Generative AI market isn’t monopolized yet. And Gemini 2.5 proves it by Cian O’Leary: https://lnkd.in/dk-rzwgu 4️⃣ Roblox growth and share of top apps by Chris Heatherly: https://lnkd.in/dWpBvNYs 5️⃣ Mobile Puzzle soft launches you should be paying attention to by Gokhan Uzmez: https://lnkd.in/dx7Wbzua 6️⃣ Fastest gams to hit 1B downloads by Anton Slashcev: https://lnkd.in/dW9BQiF9 7️⃣ Did Hypercasual die? by Tibi Goanță: https://lnkd.in/dSXrw66P 8️⃣ Top 10 Hybrid games of 2025 by Tom Storr: https://lnkd.in/dgRTsvWs Have we missed something? Share your favourite must-read in the comments 👇

Mobile strategy IAPs are going beyond the $0.99–$99.99 price range 💸 4X strategies are quietly reshaping top-tier pricing, and the $99.99 cap is no longer a ceiling! In 2025, we’re seeing more 4X strategy titles confidently testing much higher price points and pushing the limits of how far mobile pricing can go: — $149–$249 in Total Battle — €119–€279 in High Seas Hero — $199.99 in Puzzles & Survival In our new article, we take a closer look at: 1️⃣ Why this shift is happening now 2️⃣ How conversion is built before studios test premium tiers 3️⃣ How Total Battle, High Seas Hero, and Puzzles & Survival approached this change Read the full piece here: https://lnkd.in/dGaYjF8A 

Tap & Talk: It’s A Wrap 🥳 Last Monday, we were thrilled to welcome 40+ industry leaders from King, Rovio Entertainment, Product Madness 📱🎮, Big Fish Games and many others to our Tap & Talk event! It was our first time hosting an event during PGC (yes, we were a little nervous 😅), but it turned into the perfect way to unwind after PGC Day 1 and have some genuinely great conversations with all of you. We hope you had a great time — and we can’t wait to see you again at our next event, which we’ll be announcing very soon 💛 P.S. We thought about branding everything with AppMagic, but decided that good drinks paired with the charm of our Director of Sales for EMEA, Cian O’Leary, would leave a much stronger impression 😉

Mobile Gaming Industry Must-reads of the Week (Jan 17 — Jan 23) 🎊 It’s the end of the week, and after PGC you probably just want to cocoon in a blanket and take a nap. We’ve gathered this week’s key insights here so you don’t miss a thing. Enjoy the read… but nap first 😉 ⭐️ Two Game-Changing LiveOps Mechanics to Watch in 2026: https://lnkd.in/dEMHdTH5 And a few more deconstructions of our LiveOps Report 2025: ✨ 3 things in LiveOps impossible to ignore and 3 producer moves to make by Mykola Veremiev: https://lnkd.in/emXZFdJ3 ✨ LiveOps trends in Casual games by Antonina Belova from Balancy: https://lnkd.in/e32q6n8J What other great stuff did we have this week? There was plenty! 1️⃣ Gamification after content became free by Joakim Achren: https://lnkd.in/eAFjF92m 2️⃣ Top fastest growing games 2025 by Anton Slashcev: https://lnkd.in/eFZbPDix 3️⃣ China mobile games 2025: top casual Puzzles scaled in Tier-1 West by Gokhan Uzmez: https://lnkd.in/e8Sm9tYp 4️⃣ Top game publisher globally and how they can fast-track your growth by Vivek Shah: https://lnkd.in/e_5HkuWn 5️⃣ How Pixel Flow achieved remarkable results in a short time with a simple yet strong core loop by Emirhan Kızılkaya: https://lnkd.in/eh5H6_tD Wow, so many great insights! What was your favourite from this week? Let us know in the comments 👇

Top 10 Premium Steam Games by Copies Sold in 2025 🏆 We’re still wrapping up our yearly results — but one thing is already crystal clear from Steam data: players are craving social experiences more than ever. Let us prove it 👇 1️⃣ Four-player co-op games have exploded in 2025, climbing straight to the top of the charts. Just look at R.E.P.O., PEAK, Schedule I, and RV There Yet? 2️⃣ Most of the remaining Top 10 is also dominated by social, multiplayer-first titles like Black Desert, Dead by Daylight, and Rainbow Six Siege. This and many other insights on both Steam and mobile market we’ve already shared with our newsletter subscribers last week 😉 Want to be among the first to know? Subscribe here: https://lnkd.in/eE6y4YNR

Two Game-Changing LiveOps Mechanics to Watch in 2026 🤩 While working on our LiveOps Report 2025, we noticed two LiveOps mechanics in Casual titles that seemed like a next big thing in 2026. So we decided to dig deeper and learn more about them! In our new article, you’ll find out: 1️⃣ What these two mechanics are and which genres they fit best 2️⃣ How these mechanics work and the best practices behind them 3️⃣ Why we believe they could deliver strong results in 2026 The article is already available on our website. Enjoy: https://lnkd.in/dEMHdTH5