AppsFlyer

At Advertising Week New York, our North American General Manager Brian Quinn joined industry leaders to discuss how marketers can measure performance across CTV, mobile, and AI-driven channels. Here are the key takeaways: 💡 Cross-channel measurement is non-negotiable. Marketers need a unified view that connects insights across CTV, mobile, and AI. 📈 Incrementality proves real impact. As CTV grows, success depends on understanding lift - not last-click attribution. 🚀 Data activation is the next frontier. With reliable measurement in place, marketers can focus on audience building and predictive insights. 🤝 Alignment beats automation. Technology supports growth, but real progress happens when teams agree on what success looks like. Read more on our blog: https://lnkd.in/dMdmwpEp

ChatGPT is changing how people shop - so what does that mean for apps? From search to store, genAI is reshaping mobile commerce. Gil Bouhnick dives into how marketers can adapt, stay visible, and measure what matters. 👉 Read the blog: https://lnkd.in/dQiCUTvp

🎃 In October, creative fatigue is creeping in. In this month’s edition of The Flyer, UA expert Matej 🦩 Lancaric shares three practical ways to outsmart creative fatigue before it takes hold:  ✔️ One dashboard for full creative visibility  ✔️ Early warnings when performance dips  ✔️ Cross-geo comparisons to find new opportunities Don’t wait for results to fade. Read October's edition now 👉 

Dana doesn’t guess. She knows what’s working, and what’s not. She doesn't chase numbers. She always has the full picture. Be like Dana.

Roku 🤝 AppsFlyer We’re teaming up to simplify measurement across Roku’s full ad ecosystem with a single integration that connects the dots between CTV and mobile: CTV-to-CTV, mobile-to-mobile, and CTV-to-mobile. One setup. End-to-end visibility. The result: better performance data, clearer ROI, and built-in attribution in your reporting. Learn more: https://lnkd.in/d6_jVEQP

This quarter, we’re bringing smarter decision-making to every part of your marketing stack. AI-native infrastructure for real-time insights. Unified cost + deduplicated performance view. Precision attribution across Meta, Google, TikTok and more. Check out the full product spotlight here: https://lnkd.in/d3pVfGAP

Exclusive: Rare footage from the Spartan era reveals how marketers once handled attribution in the Pre-AppsFlyer times

MAMA Hanoi 2025 was one for the books. The stage pulled inspiration from the Temple of Literature, the crowd showed up in Ao Dai, and the atmosphere was nothing short of electric. We were joined by Vietnam’s leading voices and closest partners to talk about where the market is headed next. Missed it? Pretend you didn’t by watching the replay: https://lnkd.in/d3yR4Ser

Ever wish you could just... Talk to your data? Now you can. We're excited to announce that AppsFlyer's MCP now supports ChatGPT. What does this mean for marketers? It means you can access AppsFlyer data directly in ChatGPT and get AI-powered insights on performance, spend, and LTV. Available now for MCP beta users. Register here for the open beta → https://lnkd.in/djAnAsA7

Yes, this is another AI post. But bear with us. We have a point here. We swear. Our recent survey of 481 senior marketers made one thing clear: 41% of marketers believe that AI's biggest promise is in improving measurement by enhancing cross-platform accuracy. Here’s what stood out: -44.5% cite fragmented data as their #1 challenge -Mobile is still the measurement benchmark (76% call it central to strategy) -CTV and Retail Media are growing, but confidence in their metrics is still lagging Marketers are no longer in the "I'm just playing around with AI" phase. They’re relying on it to close attribution gaps, spot fraud, and rebuild trust in their data. But, of course, AI alone isn’t enough. The real unlock is unification: bringing mobile, CTV, Retail Media and web together in one measurement stack. Link to the full reports in the comments 👇