Aruliden is the design and innovation studio inside Material+. We bring brands to life from their strategic DNA to their physical and digital products and experiences.
External link for Aruliden
440 Park Ave S
16
New York, NY 10016, US
Come hang out!
Aruliden is opening its doors for Open Studio Night as part of this year’s NYCxDESIGN Festival! Join us on May 20 at our NYC office for an evening of conversation, connection and a behind-the-scenes look at how we bring brands like Verizon, WHOOP and Cécred to life. Whether you’re a student, a creative professional or just design-curious, we’d love to see you there. RSVP: https://lnkd.in/gwEDTs-8
Aruliden is opening its doors for Open Studio Night as part of this year’s NYCxDESIGN Festival! Join us on May 20 at our NYC office for an evening of conversation, connection and a behind-the-scenes look at how we bring brands like Verizon, WHOOP and Cécred to life. Whether you’re a student, a creative professional or just design-curious, we’d love to see you there. RSVP: https://lnkd.in/gwEDTs-8
We’re proud to announce Aruliden received two Red Dot Design Awards for Product Design, celebrating our collaboration with Verizon. From the always-connected and kid-tough design of the Verizon Gizmo Watch 3 – Adventure, to the innovative balance of design, technology and sustainability that created the Verizon Internet Gateway, we're honored to help shape products that connect people in smarter, more meaningful ways. Congratulations to our team and partners for pushing the boundaries of design and technology. Internet Gateway Aruliden: Kyle Laidlaw, Eric Call, Erik Berg Kreider, Isaac Choi, Mary Chimenti Verizon: Jon Simmons, Andy Toth, Brian Patrick Kelly, Nitish Wakalkar Intelligent Product Solutions: Joseph Toro, Anthony C. Gizmo Watch 3 - Adventure Aruliden: Evan S., James Krause, Oisin O’Muircheartaigh, Isaac Choi, Mary Chimenti Verizon: Andy Toth, Yoon Jung Heo, Horst Frankenberger
We’re proud to share our partnership with Seed Health, helping to create a user-friendly packaging experience for VS-01™, the company’s first innovation targeting the vaginal microbiome. VS-01™ is supported by a thoughtfully designed packaging system that balances ease of use with the precision needed for optimal results. Design decisions were carefully considered to guide the user through a precise dosing schedule, balancing informative detail with clear simplicity. This packaging empowers users to prioritize their vaginal health with confidence. Learn more: https://lnkd.in/gShGN6KV
Excited to share the latest addition to the Gizmo Watch family, for Verizon. Designed to be kid tough, Gizmo Watch 3 - Adventure sports a crisper, modern yet friendly durable expression. Enhanced by the largest touch display on a Gizmo watch, protective elements, precise details, wireless charging and an IP68 rating, it's a bold new step for the Gizmo brand. Built to give parents peace of mind and empower the children who need more. Designed to keep pace with all the outdoor adventures that lie ahead. Project Team: Evan S. James Krause Oisin O'Muircheartaigh Isaac Choi Aiden Lee Mary Chimenti Renders: Evan S.
We're proud to share our recent partnership with the Presidio Trust, designing and launching an all-new digital destination for San Francisco's beloved National Park. Learn more: https://lnkd.in/gAwGNtVd
Congratulations to our partners Patrick Ta and Patrick Ta Beauty on the launch of their first-ever brand campaign, “Beauty That Brings You Out."
Spencer Paul Bagley, VP of Brand Design at Aruliden, Material's award-winning design studio, shares his thoughts on the relationship between brand and product.
Brand can do a lot. But what if it doesn't happen alongside product and business innovation? We asked friends of AUFI Spencer Paul Bagley, John Roescher and Ed Rogers what they think about the boundaries between the two, and why many brands are beginning to rebalance things. "A lot of people silo product and brand, and if we start to unpack the definition of brand it all comes back to experience." – Spencer Paul Bagley It’s simple. Brand is a promise, product is the follow-through." – John Roescher "There is no longer the possibility to ‘out-brand’ real product inadequacy." – Ed Rogers
Continuing our long-standing partnership with WHOOP, we collaborated with STUDIOS Architecture to transform our deep understanding of the WHOOP brand into a vision for their unique headquarters in the heart of Boston. WHOOP’s HQ embodies the brand’s core mission of “Unlocking Human Performance” physically, mentally, and emotionally. The space is centered around a prominent staircase, serving as the humanistic core, fostering connection and blurring the lines between technology and human relationship. Go inside the new space here: https://lnkd.in/gecjcS5S