Assembly Global

We’re proud to share that Assembly Europe has been recognized with the Data Integration Award at the Microsoft Advertising Partner Awards – EMEA & LATAM. Celebrating ten years of partnership between Microsoft Advertising and its global network of Select & Elite partners, this year’s awards honor teams driving innovation and excellence across the industry. The Data Integration Award recognizes partners who deliver creative, scalable solutions using data and signals to achieve powerful client outcomes — leveraging tools like Microsoft’s API stack and Clean Rooms to redefine what’s possible in digital advertising. A huge congratulations to our Europe team and all the incredible partners recognized this year. Here’s to another decade of innovation, collaboration, and impact. Read more about on: https://lnkd.in/dHc_2mE9 #MicrosoftAdvertising #PartnerAwards #WeMakeBrandsPerform

As part of our CSR initiative, The Joy of Giving, our team in India connected with Sri Rakum School for the Blind, an NGO that supports children with visual impairments and other underprivileged children. Together, we identified their needs and collected essential materials and donations to support their learning and daily lives. This initiative goes beyond our CSR commitments — it reflects who we are as a team and reinforces our dedication to empowering communities, which remains central to our purpose. Through this effort, we strive to create opportunities and provide resources that help build a more inclusive and supportive environment. Moments like these remind us that when we come together, small acts of kindness can create a lasting impact. A heartfelt thank you to all our employees who came forward with generosity and kindness to make this initiative a success. #TheJoyOfGiving #CSR #CommunityEngagement #GivingBack #Inclusion #EmpathyInAction #MakingADifference

Assembly has been named a finalist in the 2025 Google Ads (Google Partner) Impact Awards, recognized in the AI Excellence category for our work in the UK.   The Google Ads Impact Awards spotlight top-performing agencies and marketers who are not only delivering exceptional results but also redefining what’s possible with AI-powered marketing. This recognition celebrates innovation, strategic excellence, and the creative use of Google’s advertising products to drive meaningful impact.   A huge congratulations to our Europe team and our partners at Google for pushing boundaries and setting a new bar for what’s next in performance marketing.   See the full list of finalists at https://lnkd.in/eXRvT9_R.   #GoogleAdsImpactAwards #AIExcellence #WeMakeBrandsPerform

Japan's next-gen consumers aren't just driving trends—they're redefining what ambition, quality, and authenticity mean. Together with SB Telecom Europe Ltd., we brought partners and clients together to explore how brands can connect meaningfully with Japan's Ambitious Young Adults who are shaping Japan's future. Shifting cultural trends and evolving content preferences call for a more locally attuned strategy — one that connects authentically with Japan's next-gen audiences across platforms like Yahoo! Japan and LINE. The session sparked powerful insights into what it takes to win in this dynamic market. A big thanks to everyone who joined us, and our speakers for sharing their cultural insights. Jordan R. Heathfield Qi Hong Woo Takashi Ichijo Yuriko Masuda If you're exploring how to reach Japan's next wave of consumers, don't hesitate to reach out. #JapanMarketInsights #ConsumerBehavior #DigitalGrowth #MarketingStrategy #GlobalExpansion #ADKGlobalPoweredByAssembly #SBTelecomEurope #AssemblyAPAC

This week, our team joined our partners at Lenovo for the 2025 Global Web Summit in Durham, North Carolina, a premier three-day event dedicated to everything web, social, digital, and beyond. We kicked things off at the Global Web Summit Golf Tournament, hosted in partnership with the Lenovo Foundation and our friends at iHeartMedia, followed by our sponsored Service Event at The Museum of Life and Science. Rick Acampora, Global CEO of Assembly, took the stage for “The Currency of Trust: Winning Gen Z and Gen Alpha in the Age of AI” alongside our partners at Cognitiv, exploring how brands can earn attention and loyalty in the next digital era. Throughout the week, our team also got hands-on at the Legion Lounge, testing the Lenovo Legion lineup: gaming towers, laptops, and accessories that go beyond your wildest esports dreams to deliver true gaming greatness. We wrapped up with an inspiring keynote from Stagwell, the perfect close to a week of innovation, inspiration, and collaboration. Thank you to Lenovo for the incredible partnership and for having us at this year’s summit! #FindChangeGrow

We’re proud to share that Assembly has officially earned our third Certified Company accreditation from Meta, making us one of the first agencies in North America to hold three unique distinctions: ➕ Media Buying ➕ Community Management ➕ Creative Strategy This milestone reflects our commitment to making Assembly’s social team 100% certified and continuing to raise the bar for expertise across earned and owned media. As Ashley Thomson, VP of Social Media, adds: “We want our teams to be the best of the best when it comes to strategy, execution and measurement, and Meta Blueprint is a cornerstone of our training program for all associates.” A huge congratulations to our paid social, organic social, and XD teams for leading the way. Click below to learn more on the Facebook for Business hub. #WeMakeBrandsPerform

Assembly Global'S Chief Media Officer, Jason Lim, recently joined an incredible lineup of industry leaders at ADWEEK’s Group Chat: “Using AI to Turn Smarter Signals Into Sales.” Alongside experts from Mondelēz International, Interpublic Group (IPG), Chobani, Starcom, and Fetch, Jason explored how AI is transforming marketing. Jason shared how today’s data and AI capabilities enable marketers to go beyond understanding what consumers bought yesterday to predicting what they’ll want tomorrow — helping brands stay relevant, agile, and performance-driven. Big thanks to Adweek and Fetch for hosting the discussion. #Adweek #AI #DataDrivenMarketing #MediaStrategy #Assembly #AdvertisingWeekNY Read the full article here 👉 https://lnkd.in/eppizAiA

Assembly is cleaning up at the Search Awards! Big congratulations to our teams for their incredible recognition across regions: ✨ Assembly MENA has been shortlisted for 16 MENA Search Awards and 6 Global Search Awards, including Best Large Integrated Agency! These nominations span categories like Best Use of Search (Retail/E-commerce, B2B, Automotive, Real Estate, and more), Best Use of Data, and Best Use of AI — proof that Assembly continues to lead as a technology-driven, globally connected media agency. ✨ Across the pond, Assembly Europe is shortlisted for two UK Search Awards: Best Integrated Campaign and Best Use of Search – Travel & Leisure. Huge congratulations to all our teams and best of luck as the winners are announced later this fall! #SearchAwards #menaSearchAwards #GlobalSearchAwards #UKSearchAwards #TeamAssembly #AI #DataDrivenMarketing

This week at Advertising Week New York, Kate Nible, VP of Client Experience at Assembly, was joined by WPP and Meta for “How Agencies Can Thrive in the Age of Generative AI.” The session explored how AI is transforming workflows, creative development, media planning, and team structures, shifting agencies from experimentation to operational scale. Kate noted: "AI is creating new client expectations around digital experiences that are both emotionally resonant and algorithmically optimized, a “delicate dance” that will require close agency partnership." Read more in Adweek: https://lnkd.in/gK28kWJ7

A pleasure to chat with Anthony Vargas from AdExchanger on the report from CleanTap.ai that showed how they easily misrepresented CTV inventory and went undetected in doing so. It takes smart people like Shailin Dhar, Will Rand and other researchers to shine a light on these issues and to encourage better practices. In this case, the report was peer-reviewed and those involved were asked to comment before release (which I think is always sensible). The good thing for agencies like Assembly Global is that by leaning in to the issues, rather than burying our heads in the sand, we can be better and deliver far more effective experiences for brands. It's just a shame that many buyers and seller aren't doing the same, and I don't think that's solely an incentive issue. Link to article in comments.