Assembly Global

Assembly Europe has been named a finalist in the 2025 Google Ads (Google Partner) Impact Awards, recognized in the AI Excellence category for our work with Ralph Lauren. Our nominated campaign: “Transforming Online Traffic into In-Store Visits for Ralph Lauren with Google AI-Powered Solutions” showcased how Ralph Lauren leveraged AI-driven Google campaigns to drive in-store footfall across key European markets including Belgium, Italy, and Spain, proving the powerful connection between digital media and offline sales. The Google Ads Impact Awards celebrate agencies and marketers who redefine what’s possible with AI-powered marketing, spotlighting innovation, strategic excellence, and measurable business impact. Congratulations to our Europe team and our partners at Google and Ralph Lauren for pushing boundaries and setting a new standard for performance marketing. See the full list of finalists at https://lnkd.in/eXRvT9_R.   #GoogleAdsImpactAwards #AIExcellence #WeMakeBrandsPerform

This week, our team joined our partners at Lenovo for the 2025 Global Web Summit in Durham, North Carolina, a premier three-day event dedicated to everything web, social, digital, and beyond. We kicked things off at the Global Web Summit Golf Tournament, hosted in partnership with the Lenovo Foundation and our friends at iHeartMedia, followed by our sponsored Service Event at The Museum of Life and Science. Rick Acampora, Global CEO of Assembly, took the stage for “The Currency of Trust: Winning Gen Z and Gen Alpha in the Age of AI” alongside our partners at Cognitiv, exploring how brands can earn attention and loyalty in the next digital era. Throughout the week, our team also got hands-on at the Legion Lounge, testing the Lenovo Legion lineup: gaming towers, laptops, and accessories that go beyond your wildest esports dreams to deliver true gaming greatness. We wrapped up with an inspiring keynote from Stagwell, the perfect close to a week of innovation, inspiration, and collaboration. Thank you to Lenovo for the incredible partnership and for having us at this year’s summit! #FindChangeGrow

We’re proud to share that Assembly has officially earned our third Certified Company accreditation from Meta, making us one of the first agencies in North America to hold three unique distinctions: ➕ Media Buying ➕ Community Management ➕ Creative Strategy This milestone reflects our commitment to making Assembly’s social team 100% certified and continuing to raise the bar for expertise across earned and owned media. As Ashley Thomson, VP of Social Media, adds: “We want our teams to be the best of the best when it comes to strategy, execution and measurement, and Meta Blueprint is a cornerstone of our training program for all associates.” A huge congratulations to our paid social, organic social, and XD teams for leading the way. Click below to learn more on the Facebook for Business hub. #WeMakeBrandsPerform

Assembly Global'S Chief Media Officer, Jason Lim, recently joined an incredible lineup of industry leaders at ADWEEK’s Group Chat: “Using AI to Turn Smarter Signals Into Sales.” Alongside experts from Mondelēz International, Interpublic Group (IPG), Chobani, Starcom, and Fetch, Jason explored how AI is transforming marketing. Jason shared how today’s data and AI capabilities enable marketers to go beyond understanding what consumers bought yesterday to predicting what they’ll want tomorrow — helping brands stay relevant, agile, and performance-driven. Big thanks to Adweek and Fetch for hosting the discussion. #Adweek #AI #DataDrivenMarketing #MediaStrategy #Assembly #AdvertisingWeekNY Read the full article here 👉 https://lnkd.in/eppizAiA

Assembly is cleaning up at the Search Awards! Big congratulations to our teams for their incredible recognition across regions: ✨ Assembly MENA has been shortlisted for 16 MENA Search Awards and 6 Global Search Awards, including Best Large Integrated Agency! These nominations span categories like Best Use of Search (Retail/E-commerce, B2B, Automotive, Real Estate, and more), Best Use of Data, and Best Use of AI — proof that Assembly continues to lead as a technology-driven, globally connected media agency. ✨ Across the pond, Assembly Europe is shortlisted for two UK Search Awards: Best Integrated Campaign and Best Use of Search – Travel & Leisure. Huge congratulations to all our teams and best of luck as the winners are announced later this fall! #SearchAwards #menaSearchAwards #GlobalSearchAwards #UKSearchAwards #TeamAssembly #AI #DataDrivenMarketing

This week at Advertising Week New York, Kate Nible, VP of Client Experience at Assembly, was joined by WPP and Meta for “How Agencies Can Thrive in the Age of Generative AI.” The session explored how AI is transforming workflows, creative development, media planning, and team structures, shifting agencies from experimentation to operational scale. Kate noted: "AI is creating new client expectations around digital experiences that are both emotionally resonant and algorithmically optimized, a “delicate dance” that will require close agency partnership." Read more in Adweek: https://lnkd.in/gK28kWJ7

A pleasure to chat with Anthony Vargas from AdExchanger on the report from CleanTap.ai that showed how they easily misrepresented CTV inventory and went undetected in doing so. It takes smart people like Shailin Dhar, Will Rand and other researchers to shine a light on these issues and to encourage better practices. In this case, the report was peer-reviewed and those involved were asked to comment before release (which I think is always sensible). The good thing for agencies like Assembly Global is that by leaning in to the issues, rather than burying our heads in the sand, we can be better and deliver far more effective experiences for brands. It's just a shame that many buyers and seller aren't doing the same, and I don't think that's solely an incentive issue. Link to article in comments.

Heading to Advertising Week? Find us on stage as we explore how AI, creativity, and strategy collide. Tuesday, 10/7 | 12:15–1:00 PM ET | ADWEEK House Advertising HQ 💡 From AI to Checkout: Group Chat featuring Jason Lim, NA Chief Media Officer Wednesday 10/8 | 2:30–3:00 PM ET | Advertising Week New York Insights Stage 🎨 Creative Campaigns in the Age of Gen AI: Building the Future With Agencies featuring Kate Nible, VP Client Experience #AdvertisingWeek #AI #CreativeInnovation

Assembly NA is growing, and we’re looking for #curious, #talented marketers to join our team. We’re hiring across:   + Affiliate   + Client Experience & Media Planning   + Paid Search   + Paid Social   + Programmatic   + Digital Partnerships & Video   + Business Intelligence  At Assembly Global, we call ourselves a Culture of Builders because we roll up our sleeves to create experiences that make brands perform. As Campaign US’s 2024 Media Agency of the Year, we’re proud of what we’ve accomplished — and even more excited about what’s ahead. Let's build together. Explore open roles here: https://lnkd.in/epC2j2jJ #marketing #werehiring #assemblyNA #cultureofbuilders #joinourteam

CYMI 🎙️ Your favorite hosts are back! In this episode of APolitical, Tyler Goldberg and Alan Srochi unpack Assembly's newly released 2026 Election Outlook, projecting a record $10.1B in political ad spend during the 2025–2026 U.S. cycle. That’s a 15% increase from the last midterms, making it the most expensive midterms in history. They break down how this unprecedented cycle will shape media buying, consumer sentiment, and brand strategy that are creating both challenges and opportunities for marketers. A must-listen for anyone navigating the collision of politics and commerce in 2026. ▶️WATCH NOW: https://lnkd.in/desjsszX Read the full report: https://lnkd.in/dKwxEhUP See past episodes on YouTube: https://lnkd.in/dE9nB8xc