‼️ WE'RE HIRING ‼️ Interested in joining the Assembly team? Check out the roles we're hiring for below and apply directly. We look forward to welcoming our new teammates 🎉 🎨 ACD, Art: https://lnkd.in/exyeKPrd ✍ ACD, Copy: https://lnkd.in/eR96VEUf 🎨 Associate Design Director: https://lnkd.in/erWFCEPB 🎨SVP, Group Creative Director: https://bit.ly/4nKTwDm 🤳 VP, Creator Marketing: https://lnkd.in/e6UQC6HH 🤳SVP, Creator Marketing: https://lnkd.in/eKCTEDrJ 💻 Community Manager: https://lnkd.in/eNKkXgrz
About us
Part of the Daniel J. Edelman family of global companies, Assembly is a marketing and communications agency built to serve Microsoft globally in advancing its mission to empower every person and every organization on the planet to achieve more. At Assembly, we marry strategy, creative, earned media and paid to maximize brand impact. Our unique approach goes beyond headlines and posts, building belief through action - crucial in an age of declining trust and rising misinformation. Leveraging our firm’s strengths in brand and social strategy, integrated marketing, B2B marketing and tech, we specialize in creating active brands from inception to completion. Our expertise is underscored with AI-powered processes to enable seamless collaboration and efficiency while infusing innovation at every step as we help to tell Microsoft’s story. We’re proud to be Microsoft's agency partner across its Brand social channels; the US agency for Modern Life and Devices Influencer and Content Creator, and UK PR; the global PR partner for Xbox; agency for LinkedIn Social and Creator; as well as Corporate Communications partner in priority global markets. We’re also proud to help several executives engage critical stakeholders and raise their visibility. Contact us at assemblycontact@assemblyinc.com.
- Website
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http://www.assemblyinc.com
External link for Assembly Media, Inc
- Industry
- Public Relations and Communications Services
- Company size
- 201-500 employees
- Headquarters
- Seattle
- Type
- Privately Held
- Specialties
- Strategy & Planning, Media Relations, Creator Marketing, Creative & Production, Social Media & Digital, Brand Integrations & Partnerships, Executive Communications, Employee Engagement, Corporate Communications, Crisis & Issues Management, Social/Brand Purpose, Experiential, Talent & Entertainment Marketing, Paid Media & Holistic Search, Research & Insights, and Measurement & Analytics
Locations
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Primary
Get directions
Seattle, US
Employees at Assembly Media, Inc
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Tai Freligh
Senior Copywriter ✍️ Crafting Copy That Converts 💰 Gen-X Writer 👨🏻💻 80s Nostalgia Curator & Pop Culture Strategist 🛝 TikTok Micro-Influencer 🤝…
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Anna Ludwig
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Tim Farr
SVP, Program Management
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Smita Reddy
Partner, Global Clients @ Edelman | Head of Global Client Relationship Program
Updates
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🥳 We're back and hotter than ever! We’re thrilled to share that Microsoft’s The Reheat with Keith Lee has returned for Season 2 — following an award-winning first year that earned PRWeek’s Influence Impact Award. This season, we’re once again teaming up with TIME100 creator and food critic Keith Lee to go beyond business growth - showing how Microsoft AI can help entrepreneurs reduce stress, redefine success, and transform burnout into balance. Huge thanks to our brave clients and our Assembly teammates for kicking things off with a bang. 🚀 Episode 1 is live now — don’t miss it: https://lnkd.in/g_HbVFuc
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Assembly president Smita Reddy sat down with Microsoft Consumer CMO Yusuf Mehdi and Olympic gymnast Jordan Chiles to discuss how AI, authenticity and Gen Z audiences are reshaping brand trust. This discussion around what it truly means to build influence around shared values and vibrant communities was one of our favorite moments from Cannes Lions. Listen here: https://edl.mn/3ZPw4eP
In another standout conversation from The TrustMakers at Cannes Lions, Olympic gymnast Jordan Chiles joined Microsoft Consumer CMO Yusuf Medhi and Edelman's Smita Reddy to talk about influence, identity, and what it means to be real. From competing on the world’s biggest stages to building an authentic connection with fans, Jordan shared how Gen Z values, digital culture, and community are shaping the next era of trust for athletes, brands, and beyond. Listen to the full episode here: https://edl.mn/3ZPw4eP
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We're proud to share Edelman's 2025 B2B Thought Leadership Impact Report, produced in partnership with our long-standing clients, LinkedIn. This year's report uncovers the latest findings around the hidden buyer - the internal stakeholders who influence business purchases despite not being the ultimate decision maker. Download the full report to gain our strategic guide to engaging these quiet influencers and turning them into powerful advocates. Click here: http://bit.ly/3I1rLag
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At Microsoft Build, we brought developers back to where it all began—1975. To celebrate 50 years of Microsoft, we created an experience that honored self-taught developers and their origin stories. Through retro-inspired coding challenges on sleeper PCs powered by modern tools like Copilot, Azure, and GitHub, we paid tribute to the scrappy spirit that still drives the community today. We built this campaign in collaboration with our incredible client partners on Microsoft's Global Marketing, Engine & Experiences team, and m ss ng p eces. Click here to read more: https://bit.ly/3YWes0i
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We're hiring! 📣 There are a variety of roles open at Assembly Media, Inc 💻 Are you a digital client leader, a social-first creative or an experienced project manager looking for your next career move? Check out the exciting opportunities below! https://bit.ly/3R6oGa5
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Smita Reddy, President of Assembly and Partner, Global Client Management, has been named as one of this year's PRWeek Women of Distinction 🎉 Over her 15 years at Edelman, Smita has led transformative work across global brands, built high-performing teams, and championed purpose-driven campaigns that have made a lasting impact. Join us in celebrating Smita today as she continues to shape the industry through her intelligence, insight and leadership. Read more here: https://bit.ly/41L7Keb
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Last week, our team was recognized at PRWeek U.S. Awards, and we took home a win for Best in Influencer Impact 🏆 Our successful campaign thrived off a strong partnership between Microsoft and Keith Lee. We worked hand-in-hand with clients in an integrated fashion, bringing together teams across Multicultural Communications, Brand Social, Copilot Marketing and more as we brought these stories to life. Our social-first series known as 'The Reheat' put a spotlight on three businesses that faced challenges due to overnight growth from Keith's viral social influence. The campaign demonstrated how #Copilot could help address these challenges and streamline operations, increasing brand love for Microsoft, while driving earned coverage and increased social reach. Thank you to our clients and partners for their collaboration which helped to bring home this exciting award.
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