✨ Wishing everyone a bright and prosperous Diwali! May this festival of lights bring new beginnings, growth, and success to all. Warm wishes from Team ASTUTE – lighting the way to smarter financial growth. 💡 #HappyDiwali #Astute #FestivalOfLights #BusinessGrowth #diwali #DiwaliVibes
ASTUTE
Accounting
Pleasanton, CA 1,375 followers
R&D Tax Credit Study, Royalty/License Compliance, Technical Accounting (Rev Rec-ASC 606, ASC 842), Forensic Services
About us
ASTUTE is a value-add Certified Accounting and Business Advisory firm that enables companies to maintain compliance, recover lost revenues, and increase profitability. Our goal is to empower businesses with trusted financial strategy, education, and transparency for sustainable growth. We are located in the heart of Silicon Valley - San Francisco Bay Area that delivers cutting-edge automated solutions and business consulting services together with personalized attention to help companies maintain compliance and increase corporate profitability. Astute brings expertise, knowledge and innovation to the world of Accounting and Corporate tax. At Astute we go far beyond just numbers with services that help businesses have significant monetary benefits. We strategize with innovative and research & development focused business owners on how to maximize the tax credits through R&D and Employee Retention tax credit study, perform Licensing/Royalty Compliance Audits for businesses that hold Intellectual Properties, and through technical accounting, we ensure that businesses are reporting accurate numbers on their financial statements to comply with GAAP regulations. Astute is a certified Women and Minority-owned business and we bring our skills to the Silicon Valley diverse business and corporations.
- Website
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http://www.thinkastute.com/
External link for ASTUTE
- Industry
- Accounting
- Company size
- 2-10 employees
- Headquarters
- Pleasanton, CA
- Type
- Privately Held
- Specialties
- Accounting, BUSINESS CONSULTING, START-UP SERVICES, Accounts Payable audits, Accounts Payable automation, Business Processes, SOX Compliance, Internal Audit assistance, Royalty / License Compliance audits, Tax, R&D Tax Credit Study, Outsourced CFO Services, Fractional CFO Services, and Employee Retention Tax Credit (ERTC)
Locations
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Primary
4695 Chabot Drive
200
Pleasanton, CA 94588, US
Employees at ASTUTE
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Ashwini Vasudeva
Managing Partner and Co-Founder | CFO Advisor | Financial Transformer | Strategic Advisor | Investor | Start-up Advisor | Board Member
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Janet Ramsay
Senior Accountant at ASTUTE
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Ayush Phutane
B.com | MBA In Finance | Passionate about FP&A
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jacob ficher
Business Development Specialist at ASTUTE
Updates
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Most businesses chase revenue. But Smart businesses chase EBITDA — the real driver of valuation. Earnings Before Interest, Taxes, Depreciation & Amortization — in short, the pulse of your profitability. At Astute, our CFO Advisory helps you boost profitability, optimize costs, and build investor-ready financials on that scale. 👉 Let’s make your numbers work smarter Visit: https://lnkd.in/gwfXBtiv #EBITDA #Profitability #BusinessValuation #CFOAdvisory #SmartFinance #BusinessGrowth #StrategicFinance #InvestorReady #FinancialExcellence #ThinkAstute #Astute
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𝐌𝐨𝐬𝐭 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬, 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐬𝐚𝐥𝐞𝐬. But what about the systems that protect, guide, and accelerate growth? The truth is— 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐬𝐧'𝐭 just about growth. It's about survival. 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐬𝐭𝐫𝐨𝐧𝐠 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐂𝐨𝐧𝐭𝐫𝐨𝐥𝐬, you're exposed to: ❌ Costly errors that drain profits ❌ Inefficiencies that slow momentum ❌ Fraud and compliance risks that put everything at stake Here's how I𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐀𝐮𝐝𝐢𝐭 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 your invisible engine: 📊 Measure Performance – Track teams and vendors for productivity and compliance 🔄 Manage Change Smoothly – Implement new tech, ERP, or processes without disruption ✅ Validate Data & Reports – Make decisions based on accurate, actionable insights 🛡 Stay Audit-Ready – Defend your financials confidently, always. Internal Controls are not just a safety net—they're the embedded intelligence in your business ecosystem, optimizing security, efficiency, and growth readiness. 👉 𝐀𝐭 𝐀𝐬𝐭𝐮𝐭𝐞, we do not just fix problems. We build the foundations that help you scale faster, stronger, and safer. 💡 Ready to grow with confidence? Let's talk. #InternalControls #InternalAudit #RiskManagement #BusinessGrowth #OperationalExcellence #FraudPrevention #ComplianceMatters #CFOInsights #ScaleWithConfidence #ThinkAstute #astute #astutecfoadvisory
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𝐂𝐚𝐩 𝐓𝐚𝐛𝐥𝐞 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐌𝐚𝐤𝐞 𝐚𝐧𝐝 𝐇𝐨𝐰 𝐚 𝐂𝐅𝐎 𝐇𝐞𝐥𝐩𝐬 𝐀𝐯𝐨𝐢𝐝 𝐓𝐡𝐞𝐦 𝐂𝐚𝐩 𝐭𝐚𝐛𝐥𝐞 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 can cost your business more than you think — from lost investor confidence to missed growth opportunities. 𝐀𝐭 𝐀𝐬𝐭𝐮𝐭e, we help businesses avoid these pitfalls. Our CFO advisory ensures that your equity records are accurate, streamlined, and always investor-ready. 👉 Watch this quick video to discover the most common cap table mistakes and see how Astute helps you stay one step ahead. Visit: https://lnkd.in/ghftcW2E #AstuteFinance #CFOAdvisory #CapTable #StartupFinance #Fundraising #CapTable #FundraisingTips #VentureCapital #CFOAdvisory #FractionalCFO #FinanceLeadership #SeriesAFunding #astute
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🚀 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐥𝐞𝐚𝐝𝐞𝐫𝐬, 𝐢𝐦𝐚𝐠𝐢𝐧𝐞 𝐭𝐡𝐢𝐬: Your CFO spends less time managing spreadsheets… and more time driving growth. That is the power of AI-powered CFO advisory. AI and intelligent agents are transforming the CFO role — automating repetitive tasks so finance leaders can: ✅ Deliver real-time insights ✅ Build investor-ready models faster ✅ Drive strategy with confidence At Astute, we built AstutAI to help businesses scale smarter, faster, and with clarity. 👉 Watch the future of finance unfold: https://lnkd.in/geu_8Kxf 💬 Would you trust AI to guide financial strategy in your business? #AstutAI #CFO #FutureOfFinance #AIinBusiness #StartupGrowth #Leadership #astute
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Today, we celebrate the hard work, dedication, and achievements of people everywhere. Your effort and commitment keep businesses growing and the world moving forward. Thank you for all that you do — wishing you a safe and Happy Labor Day! #LaborDay #Teamwork #Dedication #astute #wishes
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Most founders confuse between 𝐛𝐮𝐝𝐠𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐟𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐢𝐧𝐠, or worse, they only do one. Here’s the truth 👇 ✅ A 𝐛𝐮𝐝𝐠𝐞𝐭 is your financial plan. ✅ A 𝐟𝐨𝐫𝐞𝐜𝐚𝐬𝐭 is your reality check. Alone, each has blind spots. However, when you combine them, you gain something powerful: control. With both in place, you can: Hire with confidence Manage the runway more effectively Show investors you’re disciplined and realistic At Astute, we partner with founders to build budgets and forecasts that scale with your business — so growth never feels like guesswork. 👉 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮: Do you currently use both in your business, or just one? #StartupFinance #Founders #Budgeting #Forecasting #CFOAdvisory #StartupGrowth #FinancialPlanning #VentureCapital #StartupLife #AstuteFinance #astute #budget #forecast
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Startups rarely fail because of a bad idea. They fail because the finances behind the idea were not built to scale. Here are 8 common mistakes we see early-stage founders make — and what to do instead: 1️⃣ Hiring without a budget You’re excited to grow the team — but is that new hire affordable in 3 months? 6 months? 2️⃣ Not tracking burn and runway monthly Founders often know how much they raised — but not how long it will last. 3️⃣ Overbuilding without a pricing strategy If your pricing isn’t tied to real margins and costs, you're losing money with every sale. 4️⃣ Waiting too long to raise funding You think you have time. You don’t. Investors want clean books, clear metrics, and a confident plan. 5️⃣ No forecast = no control If you can't project your next 6–12 months, you're reacting — not leading. 6️⃣ Ignoring unit economics LTV, CAC, margins, churn — if you can’t measure them, you can’t fix them. 7️⃣ Relying only on a CPA Your CPA is great for taxes. But strategy, scenario planning, and investor prep? That is the CFO’s job. 8️⃣ Treating finance like a chore, not a growth driver Your numbers should tell a story — not just close a file. 👉 At Astute, we give founders clarity, control, and a real financial strategy to scale. Visit: https://lnkd.in/gf5hv5JV 💬 Let’s talk if your growth feels risky — or unclear. 🔁 Save this for when you’re building your next round. 📩 DM us for a free strategy call.
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Is a CPA enough to guide your startup’s growth? You might be managing your numbers—but are you leading with them? A 𝐂𝐏𝐀 𝐤𝐞𝐞𝐩𝐬 your financials in order. A 𝐂𝐅𝐎 𝐡𝐞𝐥𝐩𝐬 you turn those numbers into smart decisions. Most early-stage founders rely on a CPA for tax filing and compliance—which works, for a while. But when growth picks up, cash gets tight, and you're planning your next round… You need more than clean books. You need financial leadership. At 𝐀𝐬𝐭𝐮𝐭𝐞, we support startups with CFO-level insights: ✔ Strategic forecasting ✔ Investor-ready models ✔ Real-time dashboards ✔ Growth planning aligned with your goals If you're ready to scale smarter, let’s talk. Visit: https://lnkd.in/gidn_-uS 🔁 Save this post for later 📩 Message us to schedule a free consultation #FractionalCFO #StartupFinance #CPA #CFOAdvisory #ScaleSmart #FinancialLeadership #AstuteInsights #FounderTips #StartupGrowth
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From 𝐁𝐨𝐨𝐤𝐤𝐞𝐞𝐩𝐢𝐧𝐠 to Strategic CFO Financial Leadership 🚀 As startups grow, basic bookkeeping is not enough. Without clear financial visibility, founders make big decisions with incomplete data, leading to missed growth opportunities, unexpected cash shortfalls, and investor pushback during fundraising. At 𝐀𝐬𝐭𝐮𝐭𝐞, we help startups move beyond the numbers, transforming finance from a back-office task into a strategic advantage. Here’s 𝐡𝐨𝐰 𝐰𝐞 𝐡𝐞𝐥𝐩𝐞𝐝 𝐚 𝐟𝐚𝐬𝐭-𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐇𝐞𝐚𝐥𝐭𝐡 𝐓𝐞𝐜𝐡 𝐬𝐭𝐚𝐫𝐭𝐮𝐩: ✅ Cleaned up messy books ✅ Implemented real-time cloud accounting ✅ Delivered CFO-level dashboards & insights ✅ Reduced month-end close time by 40% ✅ Prepared investor-ready financial models Are you ready to level up your financial strategy and scale with confidence? 💡 Let’s connect and unlock your startup’s full growth potential. Visit: https://lnkd.in/gTaKFy42 #StartupFinance #CFOAdvisory #BookkeepingToCFO #FinancialLeadership #HealthTech #AstuteInsights #FinancialTransformation #ScaleSmart
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