Authority Brands

Next up in our Franchising U series: Discover the essential requirements and responsibilities involved in franchise ownership. From financial costs and time commitments to training, marketing, and legal compliance, we've got you covered. Learn how to succeed and make the most of your franchise journey! https://lnkd.in/eUggwNFG

Local marketing is where national strategy meets market level precision. Our franchise owners know their communities better than anyone, and our job is to help them turn that knowledge into growth. We start by listening: • What are the seasonal trends in their region? • What platforms do their customers trust? • What messages resonate locally? Then we layer in data, creative assets, and automation to build campaigns that feel personal, not generic. We also invest in education. From workshops to webinars, we help owners understand the “why” behind the “how.” When franchisees are empowered to make smart marketing decisions, they become not just operators but also brand builders. Thriving locally means thinking globally and acting with precision. #LocalMarketing #FranchiseSuccess #MarketingSupport #AuthorityBrands #ABLeadership

The International Franchise Association just launched the “Franchise Means Local” campaign, spotlighting the real faces and local impact of franchise owners across the U.S. We’re so proud to share that Tanya Lee, franchise owner of Woofie's of Reston-Herndon and Ashburn, VA, is featured in this initiative. Through a $5 million digital push, franchisees will share their stories of job creation, community support, and giving back—reminding everyone that behind every national brand is a local owner deeply invested in their community. Congrats to Tanya and all the franchisees making a difference where they live and work. Learn more about the campaign at the link below. https://lnkd.in/e5Ww9i_Z

The Cleaning Authority Brand President, Katie Clark Dills, is on the move again! Check out her latest travels below.

From “Yappy Hours” to partnerships with sister brand DoodyCalls Pet Waste Management, owners across Woofie's are finding success through partnerships and cross-marketing. Learn more about how Woofie’s uses the power of partnership at the franchisor and franchisee level. Watch the video here: https://lnkd.in/efhSTyBY

In franchising, we often say our owners are entrepreneurs — but that doesn’t mean they should have to start from zero. The most successful franchise systems aren’t built on independence; they’re built on empowerment. Our job as franchisors is to equip franchisees with the marketing infrastructure, insights, and tools they need to win locally without losing precious time reinventing the wheel. At Authority Brands, that means delivering more than just platforms and software. It’s about creating a marketing ecosystem that connects CRM systems, automated local campaigns, creative assets, and performance dashboards, all designed to let owners focus on what truly matters: serving their communities and growing their business. But tools alone don’t drive growth, enablement does. Technology needs to be paired with training, templates need to be backed by strategy, and data only becomes powerful when it’s combined with human insight. That’s why we approach marketing enablement as an ongoing partnership, not a one-time handoff. Every playbook, every campaign, every insight we share is meant to make franchisees feel more confident, more capable, and more connected to the larger brand vision. When franchisees feel supported, they don’t just grow — they thrive. #FranchiseMarketing #MarketingEnablement #LocalGrowth #AuthorityBrands #ABLeadership

Check out the October edition of our newsletter!

Managing 15 distinct brands under one umbrella is a balancing act of strategy, culture, and clarity. Each brand carries its own story, strengths, and customer relationships. But what unites them is a shared mission: delivering outstanding service to homeowners. The challenge is alignment without ‘sameness’. Purpose drives focus. When every brand understands not just what it does, but why it matters, decisions become clearer and more consistent. That clarity creates confidence across teams and trust with customers. Autonomy sparks innovation. We’ve found that giving brand teams room to experiment leads to breakthroughs. Each brand uncovers insights in its market that, when shared, elevate the performance of the entire portfolio. Our job as leaders is to build the connective tissue between systems and forums that spread best practices without diluting individuality. Culture is the multiplier. Alignment and autonomy only thrive when people feel they are part of something bigger than their own brand. When collaboration is built into the culture, complexity stops being a burden and starts becoming a competitive advantage. In the end, managing multiple brands isn’t about control; it’s about orchestration. And when done well, the result is a portfolio that’s stronger together than any brand could ever be on its own. #BrandPortfolio #LeadershipLessons #MarketingOperations #AuthorityBrands #ABLeadership

Leona, a dog walker at Woofie's of Rochester, NY, had the unfortunate experience of finding a client unresponsive in her home when arriving for the daily dog walk. “The client's pup, Grace, completely confused and scared, was so happy to see her walker arrive,” said owner Jessica Morrow-Gallmon. Leona stepped into action to call Jessica and 911 quickly and stayed until Jessica was able to arrive. The client's family was unable to care for the client's dog, Grace, and we acted quickly, working with the police to ensure Grace wouldn’t end up in a shelter. “I brought Grace home to foster her while the client's family took time to grieve,” Jessica said. Once it was determined that no family would be taking Grace, Jessica, along with her team, worked on a plan to write Grace's story and search for an amazing home for Grace. Jessica reached out to her client list first and set up meet-and-greets for Grace. “We ended up finding an amazing family in my client list to rehome Grace,” Jessica said. “I can't say enough about my amazing team members and their detailed care. Everyone, including Leona, still checks in on Grace. Our bond and love for our clients and their pets continue, and we do the work that most don’t see to ensure they’re safe and cared for.”

Are you thinking about franchise ownership but not sure where to start? Take our quick quiz to discover which home services franchise best matches your goals, skills, and interests. Your future in franchising could be just a click away! https://bit.ly/4mOc3i9