Automotive Women's Alliance

Some events are just different. At DSW Southfield, we didn’t just show up, we stepped into power in style. Christine Feuell, CEO of the Chrysler brand at Stellantis ignited the room with wisdom and energy. Every word she shared was a reminder: Women in automotive aren’t waiting for the future. We are the future. And the Chrysler Pacifica they brought for display? A symbol of what’s possible when leadership meets innovation. The road ahead is clear. It’s bold. And women are driving it.

🏆HUGE Congratulations to Our President, 🌟Ashwini Balasubramanian🌟! The Automotive Women's Alliance Foundation (AWAF) is incredibly proud to celebrate our President, Ashwini Balasubramanian (Head of Motorcycle Development Strategy & Operations, Harley-Davidson Motor Company), on receiving the prestigious 2025 D.R.I.V.E. Empowering Women Honour! This honor recognizes her powerful dual impact: 🌟 Innovation at Harley-Davidson: Leading product strategy, testing, and regulatory affairs across motorcycle development. 🌟 Gender Diversity Advocacy at AWAF: As AWAF President, Ashwini has driven record growth in membership, revenue, and scholarships, significantly increasing our support for women at every stage of their careers. 🌟 Her commitment has positioned AWAF as a true beacon of empowerment and continues to make a lasting impact on the mobility industry. Join us in congratulating Ashwini on this well-deserved recognition!

🚨 Get ready for tomorrow's "Step Into Power" event with Christine Feuell, CEO of the Chrysler Brand and Head of Alfa Romeo Brand North America at Stellantis! 🎉🎉 We'll also be celebrating the 20th anniversary of Chrysler Pacifica's still-class exclusive Stow 'n Go seating with a special Stow 'n Go Challenge at the event from 5:00 PM - 8:00 PM. Want a preview? Watch the challenge video here: https://lnkd.in/gMNp8vgg Event Details: 🗓️ Date: Wednesday, October 16, 2025 ⏰ Time: 5:00 PM - 8:00 PM 📍 Location: DSW Designer Shoe Warehouse (DSW), Southfield, MI Includes: 🎉 Stow N' Go Challenge from 5:00 PM - 8:00 PM 🔥 Fireside chat w/Chris 🍽️ Light dinner 🔗 Networking 👞 👠 Discounted DSW shopping! THERE IS STILL TIME TO Register to secure your place for this high-value networking and professional development event! Register here: http://bit.ly/4hctoPC

Everyone talks about climbing the ladder. But what if the real flex isn't a title... It's having someone who holds you accountable, dismantles your excuses, and unlocks your potential, regardless of where you are in your career. That's what a great coach does. And most professionals? Still winging it. Here's your chance! Join AWAF's Virtual Lunch & Learn: "Discover the Art and Science of Coaching" * Learn why coaching accelerates careers * See how it builds confidence and clarity * Experience what real coaching feels like AWAF members get $10 off our member-only coaching program. Non-members who join after? Same deal. Growth isn’t given. It's coached. Join us!

🔥 Spots Still Open! Step Into Power with Christine Feuell, Chrysler Brand CEO and Head of Alfa Romeo Brand North America at Stellantis. Don't miss your chance to register for our exclusive "Step into Power" event! A limited number of spots are still available to join us for an inspiring evening. Get ready for a candid fireside chat with Chris. She is one of the industry's most recognized senior executives, known for her leadership roles at Ford, Johnson Controls, and Honeywell. Event Highlights: 🔥 Fireside Chat: Gain unique insights from a leader recognized as one of Automotive News' 100 Leading Women in the Auto Industry in 2025. ✨Networking & Dinner: Enjoy a light dinner and non-alcoholic beverages. 👠 👞Exclusive Shopping: Attendees receive a special coupon for discounted shopping at DSW! 🗓️ Date: Thursday, October 16, 2025 ⏰ Time: 5:00 PM - 8:00 PM 📍 Location: DSW Designer Shoe Warehouse (DSW), Southfield, MI Space is limited! Register today (http://bit.ly/46VGMmw) to secure your spot for this high-value networking and professional development event.

🚨Reminder: Coaching Makes a Difference In Your Career! There's still time to register for our virtual Lunch & Learn session: Coaching Makes a Difference In your Career with Colleen Thompson & Amy Schaap (Seibert). The most effective business leaders credit coaching as a key driver of their success. Join us to discover the art and science behind powerful business coaching and see how it can transform your career. What You Will Gain: ✨Accelerate your career growth and gain fresh perspectives. ✨Boost self-esteem and break habits that no longer serve you. ✨Participate in activities that show how coaches work. ✨Evaluate if coaching is the right pathway for your next move! Special Offer: ✨AWAF members who attend will receive a $10.00 discount off our exclusive member-only coaching program fee. 🗓️ Date: Wednesday, October 15, 2025 ⏰ Time: 12:00 PM - 1:00 PM ET 📍 Location: Virtual (Zoom) 🪩✨ The AWAF Coaching program features this impressive list of coaches:🪩✨: • Andrea Fleischfresser, MCC • Alejandro Rodriguez • Beki Fraser, MBA, PCC • Dawn Poteau, PCC, PMP, SHRM-SCP • Dr. Honoré Spencer, ACC, BCC • Jackie Gouvia, CPCC, PCC, SSCC • Jerry Beers • Jimmy Glenos • Kris Liebau, ACC, CMQ/OE, CQE • Derika Legg • Maureen Rudell, MBA, PCC • Tara Ondusky • Valarie B. Register today to secure your spot! http://bit.ly/4nR9mwO

✨🪩Career Coaching Spotlight✨🪩 Are you ready to take the next step in your career? Looking to grow your leadership skills, build confidence, and gain clarity in your professional journey? Then join us for the AWA introduction to coaching program on October 15, 12-1 pm. Discover how this initiative can help drive your growth and empower your future! Meet Dr. Honoré Spencer, ACC, BCC from KAVEO Leadership: Areas of Expertise: • Executive, leadership, and transition coach  • Rediscover and apply strengths and natural talents. • Building high-performing teams Qualifications: • 25 years of experience in developing leaders and teams to enhance their professional performance. • Doctor of Education in Organizational Leadership • Masters and Bachelors of Science in Mechanical Engineering • Associate Certified Coach (International Coaching Federation) • Board Certified Coach in Executive Leadership • Certified Strengths Coach Secure your spot today: http://bit.ly/4mTvmWx

Exceptional! ⚡️

Momentum starts with connection… At AWAF’s recent Wine Tasting event named “Practical Networking: Building Lasting Momentum,” women across the automotive industry gathered to do more than exchange business cards. They shared real stories. Built new bridges. Left with strategies, confidence, and community. Huge thanks to Carolyn Sauer, Carlotta Gmachl, and moderator Anne Partington for leading a conversation that went far beyond “small talk.” From curated wine flights to curated connections, it was proof that when women come together with intention, momentum follows. Here’s to more meaningful connections, AWAF style!

The most powerful thing we witnessed at The Battery Show this past week wasn’t the technology, it was the people. Every conversation reminded us why we do what we do: to empower women in automotive and create opportunities for the next generation. Thank you to everyone who took the time to stop by, share your story, attend our meetup, and show your support. And if we didn’t get the chance to meet, we’d still love to connect. Learn more about AWAF and be part of a community where progress starts with showing up!