Barbarian

We came, we listened, we took notes (and maybe a few too many freebies). Advertising Week New York gave us plenty to think about—from the future of AI and creativity to how brands can show up with real impact. A few themes that stuck with us: 💡 AI is moving from hype to implementation: The conversation has finally shifted from theory to proving real-world value. 🤝 The influencer era has evolved: Authentic, culture-driven partnerships are now taking center stage over one-off “influencer-for-hire” moments. 🌍 Niche is the new mass appeal: The more distinct and grounded a story feels, the further—and faster—it travels. What trend from #AWNY2025 are you still thinking about??

According to Barbarian's Executive Strategy Director Jo Hayes, the future of search isn't about ranking higher–it's about showing up smarter. Check out Jo's latest Ad Age op-ed for more on how AI and generative interfaces are rewriting the rules of discovery, and why brands must design for humans, not engines. Full article here: https://lnkd.in/eBCeCHwq #AI #search #marketingstrategy #futureofsearch #SEO

Still thinking about yesterday’s Ad Age Leading Women Luncheon. ✨ Hearing from so many incredible women was such an energizing reminder of why representation and authentic leadership matter. Panelist and Barbarian strategist, Danielle Moss, brought thoughtful takes on AI and humanity: “It’s still important to have foundational knowledge, think deeply, question why you’re using it and ask how it can really help.” Her advice for anyone navigating AI? 1️⃣ Stay constantly curious 2️⃣ Keep your critical thinking sharp Gillian Follett #adage #AI

‼️Join our very own 2025 AdAge Rising Star Danielle Moss at Monday’s Ad Age Leading Women Luncheon for a panel on Authentic Leadership in the Age of AI‼️ Danielle will be in great company with Taryn Crouthers, Ashlee Green, Gillian Follett covering all things AI implementation, from ethics and inclusivity to transparency and human creativity. Details below. Grab a ticket and join us! https://lnkd.in/ek_e4Q-Z When: Monday, 10/6 at 2:30-3:00PM EST Where: City Winery at Pier 57 in Chelsea #LeadingWomen #AdAge #AIInnovation #Barbarian SPCSHP Creative Theory Agency Ad Age

Career chameleons don’t just adapt—they spot the next wave before it breaks. Our Managing Director, Jeff Blackman, shares with LBBonline - Little Black Book how his journey across agencies, consultancies, and AI innovation led him to Barbarian—where creative, CX, and technology collide to define the next era of brand engagement. Read more: https://lnkd.in/gbEV8EcN

Team Barbarian has been #bookedandbusy lately — here's a snapshot of where we've been in the last two weeks 👇 1. Our Leader of Experience & Innovation, Ben Kravitz, took the stage at #WebflowConf to share how leading digital agencies are rearchitecting their models, services, and ways-of-working to meet shifting expectations and harness emerging tech. 2. Our Head of People, Danielle Sherman, brought insights about unlocking potential of mid-level Leaders to the 4As Advancing Talent Conference. 3. We accepted our award as a Fast Company Best Workplace for Innovators win at the #FCFestival! 5. Our Managing Director of Technology, Gourang Mehta, explored the latest trends, tools, and AI-powered robotics at The AI Conference. Love seeing our team out in the world sparking conversations and staying in the know! 💡 #Barbarian #Innovation #TeamHighlights

The Cheil Agency Network creative leads recently sat down with Shorty Awards for a conversation on the creative process behind campaigns that influence, inspire, and drive sustainable growth in a distracted world. Here’s what our CCO, Adam Gloo, had to say about balancing innovation with effective messaging! #Barbarian #CAN #ShortyAwards #CreativeLeadership

Excited to see the amazing "There's Nothing Like Platinum" by American Express featured in Ad Age’s roundup of creative campaigns you need to know. ✨   Thanks for highlighting the launch and a big congrats to the entire American Express team! 💳 👏 https://lnkd.in/gG5mkE7K Tim Nudd Brandon Doerrer

Innovation isn’t just what we do, it’s who we are. Thrilled to be recognized by Fast Company as one of 2025’s Best Workplaces for Innovators: Midsize Companies! ✨ Read more on what got us on the list in our Newsroom article: https://lnkd.in/edHpahQx Check out FastCo's official announcement here: https://lnkd.in/dKYGv9RQ

Innovation isn’t just what we do, it’s who we are. Thrilled to be recognized by Fast Company as one of 2025’s Best Workplaces for Innovators: Midsize Companies! ✨ Read more on what got us on the list in our Newsroom article: https://lnkd.in/edHpahQx Check out FastCo's official announcement here: https://lnkd.in/dKYGv9RQ