Sharing some recent work with Nike. https://lnkd.in/e_T_mdZX #makeitreal #builtbybednark #retailfabrication #retailexperience
Power of Choice | NIKE House of Innovation NYC Nike introduces 'Power of Choice', a running initiative brought to life across markets designed to place product innovation at the centre of the retail experience. Focused on three purpose-built footwear styles — Nike Pegasus, Nike Structure, and Nike Vomero — we collaborated with Nike's North America Seasonal Storytelling team to design the flagship executions across key North American doors including Nike House Of Innovation NYC. Whilst every space possessed its own character, each iteration of the overarching concept shared a connective handwriting that showcased the product via innovation, and road running iconography. Vapour Red detailing punctuated the spaces throughout, whilst asphalt-inspired surfaces, road markings, and metaphorical innovation pillars showcased the unique features of each silhouette. Styled running mannequins brought the streets to the stores, grounding the experience in the world of running and adding to the elevated immersive environment. At Nike's House of Innovation NYC, the initiative began at street level with a bold façade takeover. Expressive window displays merged athlete mindset and product desire, with spotlit plinths set against athlete backdrops and Vapour Red LED lighting creating a visceral expression. Inside, innovation vitrines brought each shoe's story to life — the Pegasus pillar filled with inflatable elements echoing its cushioning technology, whilst Structure and Vomero vitrines showcased their unique innovations of cushion and support. The footwear wall showcased product innovation storytelling and romanced displays guided every runner to their perfect match. Bringing innovation storytelling to the forefront of retail, the initiative empowered choice. Tactile, dynamic, and rooted in performance storytelling, it created road running inspired environments where every runner could take time to explore, trial, and find their perfect fit. It's innovation built to move you — designed to fuel every run. CREDITS NIKE North America Senior Creative Director: Jenny Tondera North America Seasonal Retail Design Director: Allison Kong North America Seasonal Retail Designers: Jen Land, Scott Denton-Cardew North America Retail Producers: Santy Wang, Henry Seamans, PJ Gaerlan North America Retail Brand Marketing: Patricia Lau, Samantha Rober, Bri Woodley (Dunbar), Assata Trader North America Visual Merchandising: Jessie L Palacio, Meagan Sutter BUILD PARTNERS: Retail Design Agency: Seen Studios | B Corp Certified Retail Build & Install Partners: Bednark RETAIL ENVIRONMENT PHOTOGRAPHY: Dorothy Hong
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