beituti. It means homey. It’s a feeling we can all connect with. Whether your table is grand and expansive or cramped and broken, the feeling is the same: gathering together to share happiness, share stories - over something lovingly prepared. From the winding alleyways of Beirut, Lebanon to your kitchen, we wanted to make it easy for you to bring vibrant Middle Eastern flavors to your home. Looking for the taste of the Levant? Meet beituti: the modern Lebanese pantry.
External link for beituti
CLEVELAND, US
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🎉 Congratulations to Rawia Abdelsamad and the beituti team on joining the Whole Foods Market LEAP program, the first Middle Eastern brand to achieve this milestone! After nearly a year of working with our advisor, we’re excited to see what new opportunities this next chapter brings. https://ow.ly/9FrT50WPP8W
Thank you Amrit Richmond for always supporting indie brands 🤩 We had so much fun exhibiting for the first time!
Good luck to all the indie brands exhibiting at the Fancy Food Show this week. Here's a little Indie CPG guide to can't miss booths ♡ BRAND NEW BEAT (launched since Jan 2024) Vinker NOOISH Protein Candy Kloo DrinkGleem, Inc. Laurel's Coffee beituti Ayoh Foods NEW PRODUCTS Rebrand by Peepal People Caulitos by CauliPuffs Italian Summer by Häppy Candy Lentil dips by Maazah (+ a rebrand by LAND) Liquid chutney by Droosh Extra Spicy Livener by Three Spirit Bitter Orange Cherry Spritz by Mixly Cocktail Co Squeezy fruit gel for kids by Tastelli Cookie Granola by Purely Elizabeth PARTNERSHOP Pressed Juicery x KORA Organics TRUFF x Star Wars
This has been an amazing experience! Thank you Specialty Food Association.
Congratulations to the Winter 2025 graduates of the newly reimagined Maker Prep Course! 🥂 This talented first cohort represents the future of specialty food. Let’s celebrate their hard work, passion, and the bright road ahead as they take their next big steps in the industry. Peepal People Hoppy Valley Farm Kinship Milk Tea Black Girl Tamales Girls Can Grill True Treats Big Mama's Foods Un Chin Seasoning Company Columbia Grain International CookIt Media Revvl beituti Southern Caramel, LLC Muria Foods
So excited to be on Bubble Goods!
💥 Major shoutout to kick off 2025 from Indie CPG!
Who is coming to the Winter Fancy Food Show in Vegas later this week? Come find us in the Debut District (Booth #4110) where we’ll showcase our shawarma marinades and introduce our new lemon tahini sauce! We will also be in the Main Stage area for the Specialty Food Association Maker Program graduation on Monday @ 4:00 PM. So excited!
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BRAND NEW BEAT: Happy launch week to new and old friends ♡ Building something new? Did you launch your brand in 2024? Say hi! Four of these brands reached out pre-launch, one was discovered in an Instagram ad, and I will buy whatever Hugh Thomas is selling. 🤝 We as an industry can support them by following, pre-ordering, buying it, sharing in your group chat, and collaborating with them as they grow. Today Dappy launches a new N/A duo - cucumber yuzu citrus and tangerine grapefruit jalapeño. Also today: Cuddle Sleep Health hot cocoa launches from Hugh Thomas. Tomorrow you can buy beituti's Lebanese shawarma marinades. The colors in Rawia Abdelsamad's packaging are inspired by the streets in Beirut. Last Sunday, BEEFY launched with three flavors of prime brisket chips - spicy cayenne, lemon pepper and original. 12 grams of protein and zero sugar. Founded by Billy, a Texas BBQ Pitmaster and a former Naval Aviator. Last week Little Latke solved your last minute holiday appetizer problems with potato latke crisps, no air fryer required. Now available for pre-order to receive by Hanukkah. Read more about their story on Nosh.com. Eat Senza's gluten-free Lil Pastina pasta is now available for pre-order via their Kickstarter campaign. Founded by Krista D'Archi & Jake Block. 🎁 See Senza and Little Latke (plus 100+ more gifts) in our Fly by Jingle Bell Rock gift guide shared last week on Instagram @indiecpg. Both are the perfect gift for your bubbie or nonna who loves a little nosh.
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Greater Cleveland Partnership hosted a CPG session this morning, thank you for having me 🫶🏼! Thank you for a great and insightful panel Megan Kim Kimberly Heinen Alan Jordan Chef Claude Booker Bookers Soul Food Starters Katie Melnick Thank you Stacey Schrantz Reid, MBA Cleveland Ketchup Company Saidah Farrell Olivia Rose Confections Rawia Abdelsamad beituti Gauri MW for joining!
Thank you for the feature Startup CPG!
🗞️ Time for another Newswire Roundup! Check out the latest buzz in CPG straight from brands in our community. ↗️ beituti ↗️ better made easy ↗️ Michele's Granola ↗️ Righteous Felon Craft Jerky ↗️ Huxley ↗️ For Bitter For Worse ↗️ the drinkable company ↗️ Wild Era Energy Tea Co. ↗️ Panic Panties Got exciting product news? You can submit your brand’s updates to Startup CPG’s Newswire—for FREE! Hit the ‘learn more’ button to submit your news or catch up on the latest roundup! . . . #cpg #pr #news #foodandbeverage #snacks #pets #beauty #wellness #cpgnews