Belgian Boys

"You don’t need to have it all figured out. Just start. Trust your gut. Build with heart. And keep showing up, even when it’s very messy." Feeling inspired every day, but especially today by our founder Anouck Gotlib. Need something to read while you sip your coffee? Checkout her latest feature in Favikon!

Our Single-Serve Belgian Waffles are now at Whole Foods Market! They’re everything “instant” should be: quick, high-quality, and ridiculously good. Even Whole Foods agrees — their 2026 Trend Report just called out “Instant Reimagined” as a comeback moment for better, faster food. It's "heat and eat" without the compromise! We’ll toast (or waffle?) to that. 🧇 #WholeFoods #RetailWin #2026Trends #GroceryTrends #EmergingBrands

It's Wednesday and that means the coffee is piping hot! Time for more #BreakfastBanter with the BBs (that's you, breakfast lovers). A drumroll for today's prompt, because it's meant to keep the comment section spicy..... 👉 What’s your most controversial breakfast opinion? We're not talking iced coffee in the winter or milk before cereal...let's really hear your take on the most important meal of the day! #CoffeeTalk #BreakfastBanter

We're back with more Coffee Talk with the BBs! Breakfast banter, morning chats, whatever you want to call it—let's see some commotion in the comments. Today's prompt... If breakfast could talk, what would it say to get you out of bed? 💬 Let's hear it! #CoffeeTalk #BreakfastBanter

Meet our new series: Coffee Talk with the BBs (that's you—our incredible community!!). A little breakfast banter to break up your scroll—questions, polls, and maybe a hot take or two. The world is our waffle! Here’s the first one... 👉 Mornings are better when ______. Let's hear it in the comments 👇 #CoffeeTalk #BreakfastBanter

Busy moms, unite! Our 90-count Bite-sized Pancakes box from Costco Wholesale made the BuzzFeed list for budget-friendly, healthy, and delicious snacks that are always on deck for the kiddos. Thank you, Morgan Baker, for including us in this roundup! https://lnkd.in/gHQA4bA2

🚨 Exciting news! 🚨 On Thursday, September 4th, our CEO Anouck Gotlib will be sitting down with Alison Koplar Wyatt for a live conversation you won’t want to miss. ✨ Whether you’re a founder, a food lover, or just curious about how joyful brands break through, this session will be packed with insights you can apply right away. 📅 RSVP now to join us on September 4th! The link is below!

Thank you, Forbes, for the mention! Back to school is BUSY - breakfast doesn't have to be! 🥞 Check out the article to read more and see the other great brands we've been mentioned alongside. Other than breakfast in under 1 minute...what are your back to school hacks? We want to know! ✏️ https://lnkd.in/eda3PWMi #backtoschool #breakfastmadeeasy #CPGWins #PRWin

#FounderFriday! Shouting out Anouck Gotlib for her feature in Entreprenista, talking about how we secured our earliest and most loyal waffle lovers 🧇 Our breakfast is delightful, no doubt. But we're building our community based on one main idea: Redefining what it means to win the morning. Link in the comments to read more from Anouck! ✨

We've been called out... ...in Instacart's Q2 2025 Shareholder Letter! Honored to be mentioned and grateful to be in such good company with Chomps, Danone, Kettle & Fire , and Good Peeps. Thanks to Instacart for the shoutout, and to our team for showing up every day to earn it. If you need us, we'll be busy harnessing this momentum the rest of the year and beyond! Letter in the comments! #Instacart #BelgianBoys #RetailWins #FoodAndBeverage #CPGWins