Belle’s Gourmet Popcorn is reimagining what popcorn can be—clean-label, bold in flavor, and built for today’s conscious consumer.
Founded by a public health professional with a background in science and business, Belle’s began as a family project and grew into an award-winning snack brand. At the 2025 Sweets & Snacks Expo, we proudly took home Best in Show for Matcha Latte and Best Salty Snack for Dubai Chocolate, proving that flavor-forward, better-for-you snacks don’t have to compromise on taste or creativity.
Our products are handcrafted in small batches using non-GMO popcorn, clean ingredients, and innovative recipes designed to meet the demand for indulgent yet responsible snacking. No artificial colors or flavors. Just real, craveable popcorn that families love—and that retailers trust.
With high sell-through, story-driven branding, and trend-forward SKUs, Belle’s is a standout on shelf and online. Our unique approach—where every flavor is a character and every character has a story—creates emotional engagement, loyalty, and shelf differentiation. We also support our retail partners with engaging displays, seasonal programs, and a strong social media presence.
Belle’s is more than popcorn—it’s a growing platform for innovation in snacking. Whether you’re looking for a standout brand to anchor your better-for-you set, a high-performing seasonal LTO, or a co-branded collaboration, Belle’s delivers flavor, fun, and flexibility.
Let’s build something delicious together.
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Industry
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Food and Beverage Manufacturing
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Company size
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11-50 employees
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Headquarters
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Dallas, TX
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Type
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Privately Held
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Founded
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2018
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Specialties
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popcorn, gourmet, snacks, and candy
