Better Sour

🙏🏽 We’re grateful to be part of the biggest Grocery Run in Startup CPG history 🚀 We’ll be sampling of course our NEW Tart Cherry 🍒 So many amazing brands, see you all on 10/23! #startupcpg #bettersour #globalflavors Shawn Gardner Cecile Lowrey Isabella "Bella" Hughes Semira Nikou Laurel Filek

🍬 Thanks, Delish, for including us in your roundup of "The Best-Tasting Healthy Candy." We're flattered to be featured alongside brands we love — Justin's, SkinnyDipped, JOYRIDE, and more! Enjoy the whole list here: https://lnkd.in/gShFRu_r #bettersour #candy #healthycandy Semira Nikou Isabella "Bella" Hughes Laurel Filek Shawn Gardner Cecile Lowrey Elena Minton

👀 at Raley's — and in good company next to Joydays, Whims Delights, Harken Sweets, Katjes U.S.A., Inc. Katjes Fassin GmbH + Co. KG & more 🎉 🍬 🤤 Thanks, John Lane for bringing this ‘deliciously different’ group to life and be on the lookout for Better Sour demos in select Raley’s stores! #bettersour #globalflavors #gummycandy Shawn Gardner Cecile Lowrey Laurel Filek Isabella "Bella" Hughes Semira Nikou Elena Minton

📢 “poppi of candy?” We’re seriously blushing 😊 and humbled by this amazing statement from the awesome team at Taste Radio! Can’t wait for the world to finally try our new Tart Cherry 🍒 that launches exclusively in Sprouts Farmers Market nationwide on October 1st. #bettersour #cpg Semira Nikou Isabella "Bella" Hughes Laurel Filek Cecile Lowrey Shawn Gardner Elena Minton Katherine Rice Ed Schultz Eric Mangan Douglas MacFarlane

🍷 Total Wine & More is now carrying our culinary-inspired candy in ALL of their stores nationwide! Big thanks to LA Libations & Celeste Bodin for bringing this new retail partnership to life. Find our sour gummy stars in their checklanes, which also make the perfect garnish to any cocktail, mocktail, or addition to a charcuterie board 🧀 🍇 🍹 #totalwine #gummycandy #bettersour Shawn Gardner Cecile Lowrey Laurel Filek Semira Nikou Isabella "Bella" Hughes Elena Minton Taste Tomorrow Ventures GingerBread Capital

📣 Exciting news: Better Sour is now part of the Raley's Get Curious Innovation Set! Our globally-inspired sour gummies are featured in select Northern California Raley’s stores, highlighting brands that bring bold, better-for-you snacking to today’s adventurous consumers 🌏 🍬 We're thrilled to see Better Sour on shelves alongside other innovators and BIG thanks to John Lane for bringing us in! #bettersour #raleys #innovationset Semira Nikou Isabella "Bella" Hughes Cecile Lowrey Shawn Gardner Laurel Filek

🍒 TART CHERRY REVIEW coming in 🔥 🔥 🔥 "This to me, is their best flavor yet," - Ray Latif. THANK YOU, Taste Radio, for the continued support & love for our globally-inspired sour gummy candy — Mike Schneider, John Craven, Jacqui Brugliera. Get ready to grab your Tart Cherry exclusively at Sprouts Farmers Market nationwide starting October 1st! Give this week's episode a listen below ⬇️ https://lnkd.in/gpMS-9-G #bettersour #tartcherry #sourgummy Semira Nikou Isabella "Bella" Hughes Shawn Gardner Cecile Lowrey Laurel Filek LA Libations Jessica Rodlin Danny Stepper Taste Tomorrow Ventures Scott Guthrie Brody Burk Madison Robertson

We're delighted to share our team is growing! Welcome to Laurel Filek, our Head of Operations and Cecile Lowrey, our Director of Marketing. Laurel joins us from Ziba Foods, where she was a founding team member overseeing U.S. operations. In that role, she partnered across sales, marketing, finance, and more, giving her a well-rounded perspective on the challenges and opportunities facing startup CPG brands. Her experience has fueled a deep passion for the natural foods industry and all things CPG! Cecile is a marketing leader with 15+ years of experience in customer acquisition, brand building, and creative strategy across tech, retail, and CPG, holding previous roles at Grubhub, Saks Fifth Avenue and Hudson's Bay Company. We could not be more grateful to have such talented leaders joining team Better Sour. #bettersour #growing #cpg Nosh.com (by BevNET) National Confectioners Association Candy & Snack TODAY Candy Industry Monica Watrous Elizabeth Parker Kuhn Teresa Tarantino Shawn Gardner Semira Nikou Isabella "Bella" Hughes Elena Minton

Sprouts Farmers Market Con 2025 ✅ We couldn’t be more grateful for all the love for our startup at our first-ever #sproutscon. From connecting with Jack Sinclair, to our founders’, Semira Nikou & Isabella "Bella" Hughes speaking this morning for all store managers, to debuting our NEW Tart 🍒 that will launch exclusively in Sprouts in Q4, we had a blast! Tremendous thanks to our strategic partners, LA Libations, and the Sprouts team for making this possible. Special shout-out to Jessica Rodlin, Danny Stepper, Brody Burk, Madison Robertson, Stanton Swinton, Mark Wilkins, for your support. Our team can’t wait to participate next year 🌱 #sproutscon2025 #bettersour #womenfounded Dan Weisbach Cecile Lowrey

We couldn’t be more excited to share that we’re a finalist for VegNews’ Snack Awards 2025! Were featured alongside so many standout brands in the ‘Best Fruity Vegan Snack’ category. If you’ve enjoyed our sour gummy stars & want to vote, we’d appreciate it! Link below: https://lnkd.in/dy9XQ72Q #bettersour #vegan #vegancandy