Wunderkind

The loyalty shift is here, and it has nothing to do with points. In 2026, loyalty will be driven by: 🧠 Emotional connection 📢 Personal relevance 📈 Consistency across channels 🔎 A clear sense of identity and values You don’t need to “gamify” everything. You need to matter to your customers. Think less “punch card.” More “that brand gets me.” Want to build loyalty in 2026? Start by delivering experiences people don’t want to unsubscribe from.

Your ESP is doing exactly what it was built to do. It sends messages to people you know. People who’ve logged in, opted in, or made a purchase. But what about everyone else? What about the 90–95% of your traffic that stays anonymous? Or the high-intent shoppers who never cart, never convert, and vanish before your ESP can even see them? Here’s the truth: ESPs are great at sending. They’re not great at recognizing who’s on your site right now or triggering the message that actually brings them back. Wunderkind fills the gap. We identify anonymous traffic in real time, match it to email and SMS profiles, and trigger high-performing messages. Personalized, timely, and sent through the ESP you're already using. You keep your current stack. We make it smarter, faster, and way more profitable. #TechStack #MarketingTechnology

Come Find What You’ve Been Missing The biggest revenue opportunity is hiding in plain sight... 📍 And it’s waiting at Booth #700. Stop by Wunderkind at eTail™ West to see how top brands are unlocking digital revenue growth ✅ Meet us at Booth #700 at eTail 📅 Feb 23–26. Let’s uncover your hidden growth engine. https://hubs.la/Q041-wjD0

“Triggered” doesn’t always mean smart. 🧐 Most brands say they’re doing triggered messaging. But let’s be honest... is it actually working? ➡ Static delays. ➡ Known users only. ➡ Same message, different day. Sound familiar? You’re not alone. Most ESPs stall at maturity levels 1-3. That’s because they’re not designed to recognize anonymous users or act on real-time behavior. The next wave of marketing stacks fixes that. It’s not about more triggers. It’s about smarter decisioning, powered by identity. ⚡️ When you know who someone is and what they’re doing right now, that’s when your ESP becomes a true revenue channel and not just a sending tool. See how identity and intent change the game in our 2026 tech stack guide. 🔗Get yours here: https://hubs.la/Q03_TgRn0 #MarketingTechnology #TechStack #Martech

The best omnichannel strategy is the one your team can actually run. Klaviyo delivers flexible, user-friendly orchestration. Wunderkind adds advanced identity resolution and decisioning. Now live in the Klaviyo App Marketplace, the out-of-the-box integration is built for fast, simple implementation and fast time-to-value… without heavy technical lift. Marketing teams keep control in existing Klaviyo flows, while adding: 1️⃣ Real-time identity enrichment to recognize unknown traffic fast 2️⃣ Operational efficiency that scales with your program 3️⃣ Seamless, productized integration maintained within the Klaviyo tech stack More performance shouldn’t mean more complexity. This is what happens when identity and orchestration finally work as one. Dive in and get more info here: https://hubs.la/Q03_Vzpw0 Klaviyo Klaviyo Partners #KlaviyoPartners #AppMarketplace #MarketingAutomation #Omnichannel #LifecycleMarketing

Finish the sentence: Our ESP would be way more powerful if we actually knew __________. (Hint: it’s usually not “better subject lines.”)

Only 10% of Australians prefer paid retargeting as a way for brands to bring them back. Email still leads. SMS and push have a place. Ads? Increasingly a supporting role. That gap says a lot about how attention works in Australia right now. Consumers aren’t unreachable... they’re just selective. What turns them off isn’t marketing itself, it’s repetition, poor timing, and messages that don’t reflect what they just did. 📣 What does work: → re-engaging through channels people have opted into → triggering messages off real behaviour, not campaigns → suppressing follow-ups once intent is satisfied It's a shift from volume to judgment. This is one of the clearest signals in our 2026 Australia Consumer Insights Report. We go deeper into how Australian brands are earning attention (and where they’re losing it) in our 2026 Australia Consumer Insights Report. 🔗 Download yours here: https://hubs.la/Q0411gcH0 #ConsumerInsights #RetailTrends #ANZMarketing #2026ConsumerInsights

Big reach doesn’t mean big results anymore. 👀 Media budgets are getting squeezed. Ad fatigue is real. And political ad spend is about to blow up your CPMs. In 2026, it’s not about who yells the loudest. It’s about who shows up where it counts, with the right message, at the exact right moment. Great creative. Perfect timing. Precision over presence. Here’s what’s next: – AI-native shopping assistants will decide which brands surface – Creative variety > volume – Social proof and real product data will be your new performance levers Stop treating media like a megaphone. Start treating it like matchmaking.

There’s a lot of talk right now about consumers pulling back. We dug into the data of our 2026 UK Consumer Insights Report, one thing stood out: 54% of UK shoppers plan to spend the same online this year. This isn't retreat... its people settling into how they shop. Online is routine. Mobile is always close. And attention is the thing everyone is fighting for. Which puts the pressure back on us. 🫵 If spending isn’t going up, standing out matters more. Here are three things brands that win in 2026 are already doing differently: ➡️ They show up with a reason by waiting for real signals, like browsing, intent, interest, instead of sending messages just because a campaign is live. ➡️ They respect the moment by knowing when to step in, and when to stay quiet. Fewer, better messages beat constant presence every time. ➡️ They remember people across devices and sessions, without making it weird. Experiences feel continuous, not repetitive. We go deeper on all of this (with real UK consumer data) in the full 2026 UK Consumer Insights Report. Get yours here: https://hubs.la/Q03_VD9L0 #ConsumerInsights #RetailTrends #2026ConsumerInsights #UKMarketing

If your ESP could talk, it’d probably say: “I can only do so much.” Let’s be real. ESPs are great at sending messages, but only if they know WHO to send them to. And as cookies fade and cross-device behavior explodes, they’re flying blind. That’s why we created a 2026 tech stack guide. It's not about ripping and replacing. It’s about supercharging the systems you already use. 📉 Anonymous traffic? 📉 Batch-and-blast performance tanking? 📉 Audiences not expanding? This guide will show you how identity + real-time decisioning can 3x your reach, boost revenue per send, and keep your ESP from maxing out at “meh.” Ready to start building a future-ready tech stack? Go! ➡️ https://hubs.la/Q03_TfK70 #MarketingTechnology #TechStack #Martech