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Just wrapped Social Media Week, and it was equal parts inspiration and reset—a chance to step back, listen, and reflect on where content is heading and how that connects to the work I’m doing at BHC. Some ideas I’m taking with me: 🤳 The best content doesn’t feel like content. It feels like presence: voiceovers, POV storytelling, walk-throughs that let people feel the space. That realness is what’s cutting through. 🌀 Rituals build stronger brands than trends. Several sessions touched on the power of recurring, emotionally rooted content—the kind that builds rhythm and connection over time. 🤖 AI can help us move faster, but it can’t replace the creative POV. Lots of teams are using AI to ideate and scale, but the strongest work is still anchored in human insight. That distinction feels important as we explore how to use these tools more intentionally. 💻 Every platform is its own world. We can’t (and shouldn’t) show up the same way everywhere; the tone and texture need to be tailored. Hearing how other teams are navigating this helped reframe how we prioritize voice and pacing. There’s always more to figure out, but I left feeling energized about where we’re headed. The conversations this week were a good reminder that thoughtful, story-first content isn’t just nice to have—it’s where everything is moving! #SocialMediaWeek #AdWeek