billups

How do you measure the true power of creativity — without the noise of algorithms or influencers? At Advertising Research Foundation (ARF)’s #CreativeEffectiveness 2025, Garima Singal, Senior Data Scientist at billups, shared a framework for doing just that. By using #OOH as a natural control group, Garima showed how we can isolate creative impact itself - revealing how design, clarity, and attention shape real-world results. A smart step forward in understanding what really drives effectiveness💡👏 #billupsTeam #DataScience

🙌 Big shoutout to Mara Carolan for sharing her expertise on #B2B #DOOH campaigns that reach even the most marketing-savvy audiences. Our #billupsTeam collaborated with Cognitiv and Manual Labor Studio to navigate competitive inventory and time campaigns around Advertising Week New York, helping Cognitiv make their OOH campaign a success during a jam-packed ad week. The takeaway: with strategic planning, the right partners, the right technology and creative execution, #OOH is a powerful tool for marketers reaching marketers. Read Victoria McNally’s full story in AdExchanger 👉 [LINK in comments] #AWNY #AI

Get to know Marc Marienfeld, our new Managing Director, Germany! 🇩🇪 Marc brings 20+ years of senior media leadership and a proven track record in connecting brands, agencies, and publishers. Based in Munich, he’ll lead billups’ expansion in Germany and deliver our data-driven #OOH solutions to local and international clients. 🎓 Background: Marc has held senior roles at Wavemaker Germany, GroupM’s mPlatform, Kinetic Worldwide, and HYGH AG. He is known for his hands-on leadership and deep relationships across the German media landscape. 🚀 What’s next: Marc will scale billups’ presence in Germany, strengthen client partnerships, and facilitate international OOH investment while aligning local operations with our global capabilities. We’re thrilled to have Marc on board — join us in welcoming him to the team! Read the full press release 👉 [LINKS in comments] #billupsTeam #billupsEMEA

"AI is our new superpower. Focus on augmentation, not automation. When we remain in control of strategy, vision, and decisions, AI becomes a force multiplier — enabling innovation and growth previously considered impossible." – Ranganathan Somanathan Our #billupsTeam attended the World Summit AI in Amsterdam with curiosity and purpose —sharing our perspective on how AI is reshaping #OOH 👉[LINK in comments] Excited for what’s next as we step into the AI-powered future of Out-of-Home. 🚀 #WSAI

Get to know Salvador García, our new Managing Director, Mexico! 🇲🇽 Salvador brings 20+ years of #leadership in media and advertising across Mexico, Central America, and Spain. Based in Mexico City, he’ll focus on growing billups’ operations and client partnerships in this dynamic market. 🎓Background: Salvador has held senior roles at Latcom, TV Azteca, and Planet IFE, leading campaigns for global brands. He holds dual Master’s degrees in Business Administration and Digital Development. 🚀 What’s next: Salvador will drive adoption of billups’ measurement and analytics solutions and deliver high-impact #OOH campaigns across Latin America. We’re thrilled to have Salvador on board — join us in welcoming him to the team! Read the full press release 👉 ENG: https://hubs.li/Q03NgVgy0 ESP: https://hubs.li/Q03NgQ_j0 #billupsTeam #billupsMexico

Exciting news! Ranganathan Somanathan will be at Re:Source Conference 2025! His perspectives on #strategy and #transformation are always forward-thinking, insightful, and inspiring 🚀— and this session is sure to be no exception. Join in for ideas that ignite inspiration and conversations that truly matter. Don’t miss it → resource.openminds.my #billupsTeam #ReSource2025 #MarketingLeadership

🇲🇽 We recently gathered in Mexico City to celebrate our official launch in Mexico — an important step in connecting markets and creating new opportunities for our global clients. The event brought together key partners and clients for thoughtful conversations about how data-driven #OOH can bridge audiences and cultures, helping brands engage more meaningfully across regions. Grateful to our #billupsTeam who joined us in Mexico, your insights, energy, and collaboration made these moments even more special. 🙌 Salvador García David Krupp Jaime Ruby Byrdak Claudia Valderrama Kevin McDonald Henry Lucas We’re inspired by the creativity, energy, and possibilities we’ve seen here, and proud to keep building connections that bring global vision to local impact. #billupsMexico

That’s a wrap on World Summit AI and we’re heading home energized!🚀 Over two days, we had dozens of eye-opening chats at our booth and beyond, especially about how AI is unlocking the performance age of Out-of-Home. 💬One visitor told us, “I didn’t realize OOH could do that!” That reaction? Priceless. It sparked some of the most future-focused convos we’ve had all year. Huge thanks to everyone who stopped by (and asked us the hard questions, we loved those). If you didn’t make it, but want the inside scoop, get in touch with us. We’re all ears. #WorldSummitAI #OOH #billups #AI

We’re proud to share our expansion into Mexico, alongside new leadership appointments in Germany and Singapore. Strengthening our global presence across Latin America, Europe, and Asia-Pacific. A warm welcome to Marc Marienfeld 🇩🇪, Salvador García 🇲🇽, and Sunil Y. 🌏 , proven leaders who bring vision, market expertise, and passion to continue to drive measurable performance for our clients worldwide. Our growth is powered by your trust — and we’re excited to keep delivering results where they matter most. Read the full press release 👉 https://hubs.li/Q03MxvpC0 #billupsTeam #GlobalGrowth #OOH #billupsMexico #billupsAPAC #billupsEMEA

👏 A proud moment for #billupsTeam Our very own Sumit Kohli, Global IT Director, joined the stage at Digital Transformation EXPO (DTX) in London as a panellist on “From SLAs to service value: The AI balancing act in ITSM.” Sumit shared how organisations can move beyond measuring AI by speed alone, and instead focus on data quality, outcomes, trust metrics, and upskilling. The key takeaway? 💡AI in ITSM should be the lever that shifts service desks from reactive SLAs to delivering true business value. We’re grateful to have Sumit representing billups on such an important stage and proud to see his insights driving the future of IT and AI. 💡🚀 #DTXLondon #AI #ITSM #billupsGlobal