Blue State

We’re growing our advertising team! We’re hiring for: ✨ Associate Director, Paid Media Planning ✨ Senior Media Strategist, Planning ✨ Media Strategist, Buying ✨ Contract Media Planner ✨ Contract Media Buyer Benefits include: 🌴 Unlimited PTO 📍 Remote work flexibility 📚 Annual $1,250 professional development fund, and the opportunity to grow 🌎 The opportunity to work with some of the most inspiring people and important causes Tag someone who’d be a great fit or share this post! Visit the link below to learn more and apply: https://lnkd.in/en2tSTU5 #hiring #jobs

A giving milestone is coming up: DAF Day. Is your nonprofit organization prepared? If you're reading this thinking, "Uh oh, what's DAF Day?" — don't worry, the creative and strategic minds of Adrienne Bell and Anjali Gupta have you covered. They've broken down everything you need to know about donor-advised funds (DAFs) — a rapidly growing charitable giving source — and how to leverage DAF Day on October 9, including: ❓ Why DAFs matter to donors — and to your organization, 💸 How to reach DAF donors and their significant giving capacity, 💡 And, what they learned from DAF Day 2024. Check it out here:  https://lnkd.in/eVecDceH

We're thrilled to announce we've deepened our bench of experts by welcoming political strategist Maya Rupert to our leadership team as Executive Vice President. A nationally respected voice on progressive politics and a leader in the social justice movement, Maya has advised campaigns and candidates at the local, state, and federal levels. As Julián Castro’s campaign manager in 2020, she became the third Black woman to manage a major presidential campaign. We’re extremely fortunate that Maya will be contributing her unmatched energy and expertise to our partnerships with mission-driven organizations. https://lnkd.in/ewXyXMJs

We’re growing our advertising team! We’re hiring for: ✨ Associate Director, Paid Media Planning ✨ Senior Media Strategist, Planning ✨ Media Strategist, Buying ✨ Contract Media Planner ✨ Contract Media Buyer Benefits include: 🌴 Unlimited PTO 📍 Remote work flexibility 📚 Annual $1,250 professional development fund, and the opportunity to grow 🌎 The opportunity to work with some of the most inspiring people and important causes Tag someone who’d be a great fit or share this post! Visit the link below to learn more and apply: https://lnkd.in/en2tSTU5 #hiring #jobs

🏆 🎉 We’re thrilled to share we won two Reed Awards 💪 💪 💻 Best Website for Presidential Campaign — Democratic! Four months before Election Day 2024, our team — in close collaboration with the Kamala Harris for President campaign and the DNC — designed, developed and launched a volunteer website for grassroots supporters that made getting involved as simple as possible. Events based on a supporter’s location and interests! Resources for sharing! A calls page that drove millions of grassroots calls! ✅ ✅ ✅ Thanks & congratulations to Brynna Q. and Jose Nunez for their partnership on this work and the win! 🎬 Best Launch Video – Democratic! When Rep. Ayanna Pressley was looking for a partner to help launch her re-election campaign last year, her team came to us to produce an engaging video. Our “love letter” concept highlights the powerful movement Rep. Pressley has built. Thanks to our production partners at That's Us Productions! Watch the full video here: https://lnkd.in/gkr-_STh

Authoritarian rhetoric isn’t new—but neither is our resolve to counter it. In her latest piece, Noelle Howey, our Managing Director & Creative Director, Strategic Communications, expands on her previous insights with 5 MORE approaches to push back against harmful rhetoric. From resisting the erasure of key language to calling out bad actors directly, these strategies offer a roadmap for safeguarding democracy. Read here: https://lnkd.in/eWHhbG9W  

Wishing you had a crystal ball to guide you through the rest of the Giving Season? We got you.  Earlier this year, as the volume of political ads began to increase, Blue State embarked upon the first of three waves of consumer research, asking, "Will the election impact donor behavior? Will donor behavior then change after the election?" What we uncovered helped us grasp the evolving donor landscape, and illuminated both challenges and opportunities for nonprofits. Our subsequent surveys — one after the change in Democratic nominee, the other conducted post-election — helped keep our insights fresh and refined our thinking, making us even more prepared for the start of the 2024 Giving Season. Now, in our latest update, we've reviewed Giving Tuesday results, isolated key trends and takeaways, and considered both alongside our donor survey data. The good news: it's not too late to optimize your programming and activate donors despite their changing behaviors. Read more about the proven strategies and tactics that can enhance your year-end giving program: https://lnkd.in/eic7YqTi

We’re thrilled to announce that six Blue State projects have been honored by The Anthem Awards, which celebrate purpose and mission-driven work of people and companies across the globe. In 2024, their most competitive year yet, the Anthem Awards — an arm of The Webby Awards — received more than 2,300 entries from over 30 countries. The following Blue State projects, which range from fundraising and advocacy campaigns to engagement and awareness campaigns to bespoke branding and events, demonstrate the breadth and depth of our partnerships and portfolio. Especially in this moment, we’re incredibly proud to reflect on a year of progress for the causes we care about, including what we accomplished with these Anthem-Award-winning partners:   Amnesty International USA, Mobilizing for an Immediate Ceasefire in Gaza: Silver Anthem Winner in Rapid Response Campaign Mercy Corps, We Won’t Stop: Silver Anthem Winner in Special Projects    United Nations Population Fund (UNFPA), No Matter What: Silver Anthem Winner in Campaign - Non-Profit Caltech, Forming the Caltech Initiative for Students: Bronze Anthem Winner in School/University Comic Relief, Digital Red Nose Day: Bronze Anthem Winner in Event Greater Than Hate: Bronze Anthem Winner in Partnership or Collaboration

As of November 14, 2024, Blue State has chosen to go dark on X, formerly known as Twitter. This decision reflects our values as a mission-driven organization working to create positive change, and is an act of solidarity with the growing number of progressive and mainstream voices who are leaving the platform. Under Elon Musk’s ownership, X has become one of the leading purveyors of right-wing disinformation. By design, the platform uses algorithms that throttle voices that don't align with Musk's, while amplifying hateful rhetoric and conspiracy theories, including racism, homophobia, misogyny, xenophobia, and fascism. We choose to no longer participate on X in the spirit of living our values. As an agency that believes in the power of data, it behooves us to mention that X has not been a major referral source for quite some time. But even if it was, we believe that no longer participating on X is the right choice. As with all of our work, we curate our strategies for each and every client. Leaving X or reducing participation may be the right choice for some clients and not for others, depending on their goals and target audiences. If you are a Blue State client and are unsure whether you should remain on X, please reach out to your Blue State team. They can help assess the best course of action for you. We have opted to not deactivate our account in order to retain control of our username, prevent impersonation, and because, as experts in this space, we will continue to monitor how people receive information, collaborate, and communicate online. We also believe in being open to the potential for growth and change. As an agency that believes in the power of technology for good, we wholeheartedly believe in supporting and building digital spaces that prioritize both open discourse and safety, and where people can come together to share ideas, have honest conversations, and build community. There will be harder times to come that will require braver steps than this. As far as tests go, this one is easy. We hope you’ll join us in exploring what a truly free and supportive digital society can be.

Proud to be part of UNCF's mission to support and uplift Historically Black Colleges and Universities (HBCUs) and to get out the vote. HBCUs contribute $16.5 billion to the national economy. These institutions are not only educating the next generation of leaders but are also critical to economic growth and social mobility. And there is no better moment than this election year to highlight HBCUs — and how underfunding threatens their impact. From local and state offices all the way to the White House, our elected leaders provide the funding HBCUs need to thrive. We partnered with UNCF to develop a sophisticated paid media plan that included CTV, digital media, and radio in targeted local markets. In a media landscape flooded with advertising, we created a video that stands out and champions HBCUs. Watch our ad and see for yourself: the stakes are high. Go vote! A special thanks to our animation partner, Neon Zoo.