Blue Chip

Great energy and valuable insights at the Walmart Connect #PartnerConnect event in New York! Congratulations to our own Mary Kate Huffman, who proudly represented Blue Chip and Bob's Red Mill as one of three finalists in the Walmart Connect Partner Awards’ Better Together category. We were honored to be a finalist and stand alongside other inspiring brands and campaigns.

Huge congrats to Mary Kate Huffman on her recent 5-year anniversary at Blue Chip! From her thought leadership in commerce media to mentoring her team and building new capabilities, Mary Kate leads with vision and impact. Mary Kate, thank you for making a difference every single day. Your leadership, curiosity and collaborative spirit continue to inspire us. Here’s to the next chapter of bold ideas and meaningful impact!

Staying in stock and on shelf isn’t just an operational challenge—it’s a growth driver. This new Path to Purchase Institute article explores strategies beverage brands can use to close distribution gaps, reduce out-of-stocks and maximize sales. The article features insight from Blue Chip’s Mary Kate Huffman and Erich Parker on what it really takes to scale beverage availability in today’s competitive landscape. Don’t miss it—read the full piece here: https://lnkd.in/grEGwmpd Convenience Store News CGT - Consumer Goods Technology Progressive Grocer EnsembleIQ

Happy five-year anniversary to Jaimie Scott, Associate Director, Client Leadership! Jaimie’s leadership is a cornerstone of our team. Her ability to guide, inspire and elevate everyone around her is matched only by her insight, strategic thinking and dedication. She brings intelligence, warmth and grace to every challenge, and if you’ve had the chance to work with her, you know just how extraordinary she is.   Jaimie, we are incredibly grateful for your vision, guidance and the kindness you share every day. We can’t wait to see what you accomplish next—your impact is immeasurable, and the best is yet to come!

From tiki mugs to death metal sketch sessions, Blue Chip Creative Director Darick Maasen is a creative force who thrives on the unexpected. In the latest Creativity Squared interview with LBBonline - Little Black Book, Darick shares how side quests fuel his discipline, imagination and campaigns for brands like Daisy Sour Cream and Merrell Footwear. Check out his interview: https://lnkd.in/gHR7H4wV #creativedirector #adagency

Our latest white paper is here: https://lnkd.in/gCPKC8PV Did you catch the Dirty Soda craze? Or see the Spicy Sauvy B flood TikTok? Or maybe the Baked Feta Pasta wave that wiped store shelves clean overnight? Did your brand do anything about them? Or did you watch the moment pass, while someone else captured the buzz and the baskets? Culture moves in hours. Shopper marketing still runs on quarters. Our new white paper shows why CPG brands can’t afford to miss cultural moments and how to stop playing catch-up. Based on exclusive insights from 100 CPG marketers, authoritative industry research and brand case studies, it reveals how to: · Spot and seize cultural spikes before competitors do · Shrink activation timelines from months to days · Turn cultural relevance into measurable retail sales Stay ahead of culture... before it leaves you behind. Download now: https://lnkd.in/gCPKC8PV

Amazing energy and powerful connections at Groceryshop in Las Vegas! Blue Chip Chief Marketing Officer Dan Eisenberg and Chief Growth Officer Sarah VanHeirseele are connecting with clients at Panera Bread, Red Bull and Bob's Red Mill and collaborating with Walmart Connect and Roundel and many more strategic partners. Groceryshop is where the future of retail takes shape—and we’re thrilled to be part of it. #retailmarketing #retailmedia

Big thanks to MediaPost for featuring our latest work for Panera at Home. 🥣 Drafting off the Panera Bread It Just Meals Good™ campaign, we celebrate the meaningful moments made possible by Panera at Home, because great meals do more than feed us—they connect us. #panera #campaign #cpgmarketing

Congratulations, Kevin Paulsen, on your 10-year anniversary at Blue Chip! Kevin is a builder in every sense of the word. Over the past decade, he’s mastered the art of identifying client needs and transforming gaps into meaningful growth opportunities. His deep commitment to understanding and exceeding expectations has made him a trusted partner to clients and a driving force behind agency success. Kevin’s ability to foster trust, deliver value and inspire growth is unmatched. He’s not only a strategic thinker but also a steady hand—someone who brings clarity, confidence and momentum to every challenge. We’re incredibly grateful for Kevin’s contributions, leadership and the impact he’s made over the last 10 years. Here’s to a decade of excellence and to all the opportunities ahead! Thank you and congratulations, Kevin!

Excited to be a Better Together finalist for our Bob's Red Mill holiday campaign! Grateful to partner with Walmart Connect and The Trade Desk to inspire Walmart bakers and drive category growth.