The Brand Guild

The Brand Guild is proud to partner with Outward Bound USA on The Reset — a nationwide initiative encouraging people to step away from screens on January 24, 2026, and reconnect offline. It's a simple but powerful call to pause, reflect, and engage with the world around us. Thank you to Ginger Naylor, Sally Johnson, MBA, Svetlana Legetic, and Ben Worden for inviting us into your vision and trusting us to help bring this critical moment to life. Learn more and join the movement at the-reset.org

Big news at The Brand Guild! We’re proud to share that our Co-Founders & Co-CEOs, Barbara Martin and Jayne Sandman, have been named to the 2025 Washington Business Journal's Power 100 list. Their dedication to building movements, growing brands, and strengthening community continues to inspire us. This October alone reflects that commitment—through our campaign work with Greater Washington Together to champion the talent in the DC region to last week's NewsBash event, our annual pro bono event which raises awareness and funds breast cancer causes. We take pride in being part of a company that invests in its clients, team, and community.

I’m thrilled to share that I’ll be starting a new role as a Public Relations Associate at The Brand Guild! I'm excited to join the amazing team, dive into the world of food and beverage PR and collaborate with some incredible (and personal favorite) brands in the space—stay tuned! This next chapter wouldn’t have been possible without my 4+ years at ASTRSK, where I had the chance to grow alongside the most creative, driven and supportive colleagues. I’m forever grateful for the opportunities that shaped me into the PR professional I am today. I look forward to carrying those experiences with me as I continue to build meaningful relationships, tell great brand stories and take on new challenges. Can't wait to get started! 🍽️ #PR #NewRole #FoodandBeverage #PublicRelations

We the people of the Greater Washington region came here — and stay here — because of purpose. 💡We have the smartest, most purpose-driven workforce anywhere. And today, leadership from Washington, D.C., Maryland, and Virginia’s political, business, and philanthropic communities came together to launch a regional campaign that starts with TalentCapital.AI — a free resource connecting Greater Washington’s incredible talent pool to career tools, reskilling opportunities, and exciting new jobs. We at The Brand Guild are so proud to be headquartered in this region, and are even prouder to be leading the branding, marketing and PR campaigns for this ambitious effort. 👏 Thank you to our inspiring speakers and partners who made today possible: Alexis Bataillon, Rodney Lusk, Alex Orfinger Tonia Wellons, Kathy Etemad Hollinger, Blue Jenkins, Kathleen Borgueta, MSc, Mayor Muriel Bowser, Maurice Edington, Portia Wu, Victor Hoskins, Clark Mercer, and so many others whose leadership and commitment are making a lasting impact. This is only the beginning — and Greater Washington is ready. 🚀 #GreaterWashington #TalentCapital #PurposeDriven #DMV #WorkforceDevelopment photos: Chris Ferenzi for the Launch of TalentCapital.AI

🍁 Fall is the best season at The Brand Guild. So far, we’ve… 🧠Talked inspiration and innovation with Jonathan Adler. Immerse yourself in his glamorous, witty world with a visit to his retrospective exhibit: The Mad, Mad World of Jonathan Adler at the Museum of Art & Design, NYC. More info: https://lnkd.in/eG87cmKg 🤝 Gathered Substack writers, media leaders, and forward-thinking brands for a breakfast conversation about storytelling and building authentic, lasting connections. 🥃 Built a campaign rooted in adventure for Yellowstone Cocktails, and created a state-by-state outdoor drinking guide featuring all of the places bourbon-lovers can explore, sip, and savor. 🩷 Announced Newsbash 2025! Snag tickets for the 10/21 fete at The Royal Sonesta Washington, DC Capitol Hill: https://lnkd.in/e_ZZKf2q …and we’re just getting started. Want to be in the know? Subscribe to our newsletter for the latest events, releases & trends: https://lnkd.in/eFpQVgHk

We’re proud to announce that Spindrift Beverage Co, Inc., the beloved sparkling water brand made with real squeezed fruit, has named The Brand Guild its Agency of Record for consumer PR and influencer marketing! We’re thrilled to partner with a brand that shares our values and help them tell their unique story in bold, meaningful ways. This win adds to our growing portfolio of mission-driven, culture-shaping food & beverage clients—alongside names like Sweetgreen, OpenTable, Levain Bakery and Jeni’s Ice Creams. https://lnkd.in/eiuMvkNt

We’re proud to share that OpenTable has named The Brand Guild its U.S. Agency of Record. Our Food PR team will lead strategic communications as OpenTable rolls out big news and bold innovations, shaping how diners discover, experience, and connect with restaurants while propelling growth and innovation across the hospitality industry. Read the full Release: https://lnkd.in/dq3FJubF

I’m thrilled to share that I’ve accepted a position at The Brand Guild on their social media team! After having the opportunity to work with this incredible group last summer and fall, I’m so excited to continue doing what I love in a place that truly inspires me. A huge thank you to Christina Daly, Abby Colby, and Betsy Tucker for their continued support, mentorship, and warm welcome back. I am grateful to be surrounded by such talented professionals in the industry and can’t wait to keep learning from them. #Guilded

Today marks two firsts for Yellowstone Bourbon: ready-to-serve cocktails, and the debut of the 2025 Outdoor Drinking Guide. Launching a premium product calls for bold vision and sharp strategy. Our creative and PR teams built a campaign rooted in outdoor adventure to capture the spirit of this trailblazing release. Every great launch needs a story, and this Guide is our answer. Concepted and designed by The Brand Guild, it’s a state-by-state compendium of interviews, insights, and recommendations to inspire bourbon lovers to explore and enjoy, wherever the outdoors may take them. The brand’s love of the outdoors runs deep, with over $1M donated to the National Parks Conservation Association in the past five years. The lineup? Gold Rush, Old Fashioned, and Espresso cocktails — delicious, premium, and now available in sustainably packaged 750mL bottles at select retailers and on ReserveBar. Check out the Guide on Yellowstone Bourbon’s at https://lnkd.in/eQxc2XBw and find your next perfect spot for an outdoor happy hour.