Another example of strong partnerships driving scalable impact. Circ® is joining forces with H&M Group and Lenzing Group to bring its recycled fibers into worldwide collections. By integrating Circ’s recycled pulp into Lenzing’s TENCEL platform and H&M’s upcoming products, this collaboration showcases how innovation and industry partnership can make circular fashion commercially viable at scale.
We’ve joined forces with H&M Group and Lenzing Group to bring Circ® recycled fibers into global collections. The first products will be available soon through H&M Group, including: - Fall 2025 debut of Circ® Polyester in womenswear - Spring 2026 debut of the first menswear denim crafted with TENCEL™ | Circ® with REFIBRA™ technology Through Lenzing’s global TENCEL™ platform, Circ’s recycled materials are now part of one of the most established fiber supply chains in the world. More proof that collaboration across the value chain can turn innovation into impact. Backed by the UNIDO SWITCH2CE program with support from Intellecap, this is a global proof point that circular fashion works at scale. Explore the full story 👇 🔗 https://lnkd.in/eB5tdg-M