Brevo

Mobile wallets: your new CRM 🤝 Boost foot traffic, loyalty, and real-time engagement — all from your customers’ smartphones. If you haven’t added this channel to your omnichannel strategy yet, now’s the time. Join our exclusive webinar with Axel Detours from Brevo and Nathalia Palomino from Google to discover how mobile wallets are reshaping the retail experience. You’ll explore how to: 📈 Leverage high adoption rates to drive retention and measurable impact on purchase behavior 🛍️ Reinvent customer experiences with Google Wallet Plus, you’ll get an inside look at how Salomon brought these strategies to life in a real-world success story. Register now — and unlock the next era of customer connection 👉 https://lnkd.in/eiT6fCvQ

Big impact starts with daily actions. 💪 At Brevo, we see it as our responsibility to take meaningful action on critical issues. In recent days, our teams around the world put this commitment into practice for World Food Loss and Waste Reduction Week: 🇮🇳 In India, we partnered with Green Pencil Foundation for a two-day event. Together, we hosted a webinar on sustainable packaging and supported a ration distribution for 120 families. 🇫🇷 In France, we teamed up with Zero Waste France for a talk, a quiz, and a zero-waste breakfast with pancakes made from leftover rice! (Want the recipe? Leave a comment on the post! 🤫) 🇩🇪 In Germany, our team joined a workshop and vegan-friendly lunch with RestlosGlücklich NGO and GrünGut to spark conversations about sustainability. 🇺🇸 In North America, our own green committee (👋 Natalia R., Julia Reidlinger & Victoria B. Morales Fernós) led an inspiring talk on food waste reduction. Different countries, different actions, but one shared goal: building a more sustainable future.

Many marketers still segment customers with rigid rules: “If the customer bought X, send Y.” It feels safe. It feels explainable. But it no longer works if the goal is growth. Rule-based logic can’t keep up with the speed, personalization, and reactivity of predictive AI. In her latest thought piece, Brevo’s VP of Data & Compliance, Christelle Grauer , explores: ✔ Why predictive segmentation outperforms static rules—and what this shift means for customers ✔ How to balance predictive power with explainability, so optimization doesn’t erode trust ✔ Real-world lessons from Alltricks, where predictive targeting drove 30–40% more engagement ✔ The new responsibilities that come with predictive AI: tackling fatigue, respecting privacy, and avoiding over-consumption The message is clear: comfort won’t win. Outcomes will. 👉 Read the full article for practical principles and expert takeaways: https://lnkd.in/emWppZub

New to Brevo and email marketing? You’re in the right place! 🤩 EmailTooltester has put together a free video series to guide you through the foundational steps to become a Brevo master. From setting up email forms to adding contacts and segmenting your lists, nothing will be a secret anymore! Want to turn every interaction into engagement that drives real impact with your clients? Let’s get started and get onboarded now: https://lnkd.in/ehGYHBDM

We’re thrilled to announce the acquisition of French startup Cohort! 🚀 Cohort reinvents customer loyalty by turning every interaction into a growth driver. From sports challenges to social media sharing, the smart loyalty specialist helps brands boost purchase frequency, lifetime value, and community engagement. 🔥 Brevo x Cohort = connecting customer engagement directly to business performance. With this acquisition: 👉 Brevo’s Customer Data Platform structures all client data and powers personalised communication with measurable impact. 👉 Advanced social media activations (Instagram, YouTube, TikTok) are now part of our platform—driving stronger ROI for loyalty campaigns and creating meaningful discovery journeys. With Cohort on board, Brevo is shaping the future of CRM, where every interaction builds relationships, drives loyalty, and powers tomorrow’s growth. 🤝 Photo: Jules DESPRETZ 📸

Shopping for a CRM? 🚀 Lukas Stessl, Client Success Manager at Mountain Media, shares key pointers to help you spot red flags, adopt best practices, and avoid common CRM pitfalls: 👉 When does a CRM become more of a burden than a help? 👉 How can you ensure your system is future-proof? 👉 Which mistakes trip up most businesses during selection? Ready to make the right choice? 🤩 Download our CRM Buyer’s Guide, including a free RFP template and requirements checklist 🔗 https://lnkd.in/eAM8rRYJ

"Pick a CRM that's well integrated, with a rich API. Future-proofing is all about making sure your entire tech stack can talk to each other in a thorough, automated, smart way." ⚡️ A piece of advice from Santiago Melluso, CEO TakeFortyTwo, who has been helping businesses excel at marketing for over 20 years. Knowing you need seamless data flow is only half the battle. The trick is translating those needs into questions vendors must answer. This takes time and involves stakeholders from many teams. ✨ Our gift to you is a CRM Buyer’s Guide that provides templates for communicating your needs and prepping vendors for response time. Here’s to finding the CRM for your business needs 👉 https://lnkd.in/dgihqkvk

Big news from our partners at Mistral AI! 🤝 Le Chat now integrates with Brevo, alongside 20+ leading platforms, thanks to MCP Connectors(Model Context Protocol). This means you can now talk to your Brevo account and get things done, faster. Draft emails, pull campaign insights, check your workflows or analyze your contacts, just by asking. All conversational, all connected, and now powered by Mistral’s blazing-fast, privacy-first AI assistant. We’re proud to be one of the first platforms integrated into this next-gen experience made in Europe, making AI not just smart, but secure, personal and useful.

What are some signs that you should switch your CRM? And what features should an ideal CRM offer? 🤔 Email marketing consultant Irene Theiß helps businesses plan, develop, and automate campaigns. She sees firsthand the patterns that make or break success. Today, she’s sharing her insights on when it’s time to move on from your current CRM and what to look for in the right solution.💡 If you’re exploring CRM options, our free CRM Buyer’s Guide (with ready-to-use RFP templates) will help you outline your needs and set a solid foundation for finding the perfect fit. 💪 🔗 https://lnkd.in/d7Zbvjk7 #CRMBuyersGuide #CRM #Marketing #ExpertInterview #Resources #Brevo

Thinking about changing your CRM? 💡 You’re not alone. 🫂 In our latest Expert Q&A, Ben Lack, CEO Interrupt Media, answers the big questions every business faces when it comes to CRM implementation: 🔜 When is it time to switch CRMs? 🤔 How do you choose a future-proof solution? 💔 Why do so many CRM projects fail? If you find yourself nodding along, don't worry — we've got you covered. Together with leading CRM experts, we created a #CRM Buyer's Guide to help you make confident decisions. 💪 Inside, you'll find professional insights, practical tips, and ready-to-use RFP templates—everything you need to ensure your next CRM fits your business. 👉 Get your free copy here: https://lnkd.in/e3FQr3py #CRM #CRMBuyersGuide #MarTech #CustomerExperience #Brevo