BrightEdge

🎉 Proud to announce that BrightEdge was recognized as a Best of Tech Honoree by the Greater Cleveland Partnership. This recognition belongs to our incredible team in Cleveland 🚀—the driving force behind our customer success and growth. Watching you innovate, collaborate, and push boundaries while advancing your own careers is exactly what this recognition represents. What excites me most is what's happening in Cleveland right now. The city has become a genuine AI technology and talent hub 💡, attracting innovators and builders who are reshaping the region's economy. Every time I visit the #BrightEdge team in Cleveland, the energy is electric—both in the office and throughout the city. I love how every employee is committed to our brand promise: to innovate, inspire, and maximize impact for our customers and the broader Cleveland community. That mission attracts people who want to be part of something bigger—people who see an opportunity to grow while contributing to a thriving ecosystem. If you're looking to work alongside a team that's recognized for excellence, growing with intention, and building the future of technology in Cleveland—there's never been a better time to join the ever-growing BrightEdge team. 💪 #Cleveland #TechHub #Innovation #Community #Careers #Development #Opportunity

🎨 Google 's visual #AIMode update wasn't random. It’s part of a deliberate product and e-commerce strategy playing out across their entire AI Search Ecosystem. Here's how the dots connect between Google’s recent updates, product discovery and shopping pre #holidayseason. ⚡ The Two Critical Changes in AI Mode 1. Testing AI-Generated Product Summaries (September 22nd) Here's how it works: users click a product in AI Mode, a right-hand panel opens, and Google dynamically generates an AI summary in real-time. That summary is the first impression—not your beautifully designed product page. • If your source content is messy or vague? You get poor summaries. Worse yet, the AI might just feature your competitor's product instead. ⚠️ • The key: your content needs to be clean, clearly structured, with well-written features, pros/cons, specs, and user reviews. 2. Introducing Visual Search Fan-Out in AI Mode (September 30th) now analyzes every image detail—objects, background, textures, metadata—runs multiple parallel queries behind the scenes, then serves up visual grids users can refine conversationally. With 50 billion Shopping Graph listings (2 billion refreshed hourly), poor image metadata means you simply don't exist.👻 The interesting part? • Agentic experiences are live in #SearchLabs for some areas now, helping users buy and find exactly what they want. • But #Google still wants final purchases on your site, making your product page the make-or-break conversion point. 👀The E-commerce Triage Pattern I'm Watching: BrightEdge research found that in September #AIOverviews grew 43.6% in E-commerce. I don't think this was random—it looks like a clear product hierarchy being deployed ahead of the holidays. The pattern: Google's using #AIO for quick product info while keeping traditional results for research and comparison shopping. Layer in this new visual #AIMode experience, and shoppers now have options tailored to exactly what they need based on their query type. 🎯 Why This Matters Right Now: #Black Friday is closing in. Holiday shoppers are already searching conversationally: "Show me cozy gifts under $50" or uploading photos asking, "find me this in blue." • If your product pages aren't AI-friendly and your images lack metadata, you're not showing up in these AI-curated results during the biggest shopping season of the year. • That 43.6% September surge? Feels like Google stress-testing their entire AI Search ecosystem and fine-tuning for holidays, specially around shopping and Agentic AI. My Take: Your product pages are now AI training data. Your images are search assets. The optimization window for holiday is closing fast.⏰ E-commerce brands, how are you preparing your product catalogue for #Google AI holiday discovery and purchase?🛍️ https://lnkd.in/gH6Ehuvk #Ecommerce #Commerce #AI #SEO #BrightEdge #Shopping #Retail #AgenticAI #VisualSEO

🚀 SEO And The CMO Part 2: BrightEdge CTO Lemuel Park's Essential Guide To Navigating #AI Mode, #AgenticAI, And The Future Of Search Discovery. Lemuel delivers Part 2 of his must-read series on #SearchEngineJournal, and his insights are critical for every marketing leader and #CMO navigating the multi-AI search landscape. 🎯 Here Are Five Critical Takeaways To Keep CMOs Ahead Traditional Search Is Transforming, Not Disappearing 🔍 92% of searches still happen on traditional SERPs, and 95% of meaningful actions (downloads, sign-ups, purchases) start on Google. Search volume has actually grown 10% YoY. AI hasn't replaced SERPs—it's augmenting them. Google AI Overviews overlap organic search by 54%. CMOs need to optimize for BOTH traditional rankings AND AI inclusion. 🔄 AI Overviews And AI Mode Are Evolving - Part Of The Same Strategy With Different Thresholds Google's AI Mode is 2.1x more likely to include brands compared to AI Overviews. Here's what's mind-blowing: a single user query like "What's a good treadmill for beginners?" triggers dozens of parallel searches behind the scenes. You're no longer optimizing for one keyword—you're competing to be included across an entire web of related questions. 🤖 Agentic AI Has Fundamentally Changed The Discovery Game 33% of all organic searches now come from AI agents browsing on behalf of users. These aren't traditional crawlers indexing for later—they're real-time interactions happening RIGHT NOW. If your content isn't clear, structured, and immediately accessible, you lose that moment forever. 🔽 Search Funnels Are Shifting And Journeys Vary By AI Discovery Chanels and Platforms The customer journey has evolved from linear progression to unpredictable funnel-stage jumping. AI handles research and discovery, but conversion still happens through traditional organic channels. At the same time, depending on both AI discovery platform and industry vertical (i.e., #e-commerce and #ChatGPT Instant Check Out), CMOs need to be aware of this and regardless understanding how SEO foundations fuel conversions everywhere. 📈 Measurement Must Evolve Immediately CMOs need three pillars: reporting for early AI shift detection, automation for seamless AI-readiness, and strategic recommendations to influence how AI tells your brand's story. Track what matters: AI citation frequency, cross-platform visibility, and brand mentions in AI-generated responses. My Final Thought: The Integration Imperative The smartest CMOs aren't choosing between AI and traditional SEO. They're using proven SEO strategies as their foundation while adapting for AI discovery. This requires cross-functional teams, new measurement frameworks, and a fundamental shift from departmentalized hierarchies to fluid, integrated marketing approaches. For the complete framework -- 👇 https://lnkd.in/gZEpKpme

⚠️From Prompting To Automating: Understanding The Difference in AI And Its Dual Role in Search and Marketing Success⭐ There's a big difference between prompting and automating in AI strategy. Many marketers confuse AI's dual role. Here's how to break it down. AI Success: Two Sides Of The Same Coin🪙 🔍 Side One: AI and Search As Discovery Channels Understand how search fundamentals fuel: 1. AI-infused search (Google #AIOverviews and #AI Mode) 2. AI-led discovery platforms (#ChatGPT, #Claude, #Perplexity) Master how large language models decide what to cite and where citations drive discovery and influence decisions. ⚙️ Side Two: Generative AI Applications That Fuel Performance Understand how AI applications drive results with: 1. Deep audience insights that inform strategy 2. AI-powered content generation, optimization, and automation This is where AI and humans collaborate to ensure brand visibility across all discovery points. 🎯 Three Key Areas Where Leading Organizations Win: >> AI-Led Data Insights -- Deploy AI to understand granular audience needs. Move beyond surface analytics to predictive behavior that informs real-time content decisions.📊 >> Generative AI Collaboration -- Work strategically with AI for ideation, creation, and optimization. Customers using our Copilot reported 98% productivity improvements, with BrightEdge Autopilot users seeing 65% average uplift in content performance.✨ The key: knowing when to let AI lead and when to maintain human oversight. >> ⚡Performance-Driven Automation Focus automation on elements that directly impact visibility: website fixes, internal linking, structural changes, and technical optimizations. Let AI handle performance-critical technical work while teams focus on creative strategy. Critical insight: In this AI era, you need to be found by AI agents, then sourced and cited in Google AI Overviews, AI Mode, and all discovery channels. 🔗 The Bottom Line Organizations generating real AI value use it to enhance discovery, scale content creation, automate and optimize performance with #Zerotouch. The future is all about being found by AI and scaling with it. 🔑 In other words – “Utilizing AI for AI Success” #AI #SEO #Search #Automation #PerformanceMarketing 

✨ AI Is Revolutionizing Shopping & Travel: From Confusing #Agentic Terminology to Clear #BrandStrategy — My Insights on Why Marketers Must Act Now ⚡ If you work in technology, you will know that concepts, naming conventions and terminology are often interchangeable. However, if you're a consumer or brand reading waves of news and content where "AI Agent," "crawler," and "agentic AI" can often be misused, it leads to confusion for many.🫤 First, let's simplify this using shopping as an example. 🤖 Here is What They Do and How They Work Agentic: Crawler User Agents: Engage with websites and surface information in real-time conversations Unlike traditional web crawlers or bots, they're active agents that are constantly scanning the web for product specs, prices, reviews, inventory levels, and market trends in real-time. They are growing fast with BrightEdge data showing ChatGPT's user agent activity doubled between July and August. Agentic: AI Agents and User Agents: serve as an intelligent decision support layer to actively assist users in their purchasing and research decisions. These agents provide personalized product recommendations, dynamic price monitoring with deal alerts, comparative analysis, proactive automation of research tasks, finding of best-reviewed products, and taking actions along the path. 🎯 The Key Point: They Both Work Together In A Sequence On Behalf Of The User👥 Now, Here Is Where It Gets Really Interesting For You We're moving toward agents that don't just recommend—they decide. Imagine: ✈️ AI books entire business trips based on calendar patterns and budget limits 🏠 AI manages your home and all household supplies, finding the best deals automatically 🎁 AI acts as your personal shopper and handles gift-giving based on recipient analysis This Is Actually Happening Right Now 🛫 Travel: Priceline's AI rebooks your flights when prices drop. Google's AI Mode in Search has agent capabilities so you can search across multiple restaurant reservation platforms like OpenTable and Resy, find real-time availability based on your constraints, and present curated options with direct booking links. Will #travelplanning be next? 🛒 Retail: Instacart's AI learns your dietary preferences and handles substitutions. Amazon's Subscribe & Save has been making purchasing decisions for years. 🔍 For Marketers And Brands Who Want to Win in AI, Act Now and Focus On: ·        Foundational #SEO practices to become the agent's trusted data source ·        Create product information structured for AI consumption, not just human browsing ·        Building brand trust quickly. Be the source in every AI moment for your customers. 🤔What's your take? Would you let an AI agent manage your shopping if it saved you 5 hours a week? Here’s a question for the future. Would you give it your credit card? #AI #SEO #DigitalMarketing #RetailTech #TravelTech #MarketingStrategy #AIMode #BrightEdge