Bully Pulpit International

Great conversation last night with Alexander Hitchcock about building products for the unique speed and pressure of modern campaigns. We covered a lot of ground, but three things that really stuck with me from our discussion: 1️⃣ Media fragmentation is only getting more intense. For years, we've watched the media landscape splinter, and now, decisionmakers and voters watch, stream, and read on more screens and platforms than ever. As a result, the old playbook for communication is less and less reliable. 2️⃣ Tools and tech have become table stakes for modern communicators. Communicators can't afford to guess OR to wait. They need tools that help them find the right audience, deliver the right message, and measure what’s actually working. Alex and I both come from working on political persuasion campaigns - we’ve seen in real-time how critical it is to have data that shows you what truly persuades people. 3️⃣ Even with the hype, AI will accelerate all of the above. As over-hyped as it can feel, AI is already helping us move faster, scale up expertise, and if used thoughtfully, can even serve as a check on our own biases. At this early stage, there's no substitute for getting your hands dirty with these tools to figure out what's effective. Huge thanks to the entire Nexxen team—especially Kara for moderating the discussion and Kory for bringing us all together.

💡 Reputation today is defined by content in peoples feeds, not news they seek out. Communicators face a saturated, fractured, and curated media environment — so how do you know what’s is actually moving the needle for or against you? To answer that — reach out to learn about ChangeOS. 📥 And for more on how leaders can navigate this era of disruption, check out the latest episode of Change Makers with BPI’s Andrew Bleeker in conversation with our UK Chair Michael Hayman MBE. 🎧 Tune in to hear more insights from Andrew at the link in the comments. 

There's no need to swing for the fences to reach US Agenda Setters. ⚾ A less crowded environment + more localized content + hours of live, leaned-in viewing = the perfect starting lineup for reaching this influential group. For the latest from the Bully Pulpit, Davoud Farnoush has more on how to leverage the rest of this exciting postseason — link in comments for more.

College football isn’t just entertainment — it’s an arena for influence. BPI’s Rebecca Johnson uncovered some insights into how best to utilize game days as a lever for change: 👀 Attention on NCAA football games is highly concentrated, with 58% of viewers watching the games live, making these moments far less skippable than most other programming. 🏛️ According to Global Web Index, Agenda Setters are 34% more likely to watch college football than the general population. Additionally, they are 40% more likely to watch Bowl games. 📣 Some of the most followed college sports teams among Agenda Setters are the Georgetown Hoyas (237x more likely to follow than gen pop), Virginia Cavaliers (218x more likely) and Liberty Flames (217x more likely). 🏈 College football also ranks as the #2 sport for Agenda Setters, only 4% behind the NFL — while the next favorite, MLB, drops sharply by 46% but performance varies by team. This gap underscores football as a prime platform to reach this audience. Appearing in the ads that run alongside Agenda Setters’ favorite teams can bolster brands’ credibility. Amplify the impact by connecting your message to the sports conversation in ways that enhance the viewing experience or providing added value for fans, particularly when during high-emotion moments such as pre-game and halftime.

Communicators haven't had the right tools to understand what content is shaping their reputation — until now. BPI's Ben LaBolt on how ChangeOS is changing the game. ⬇️

🎙️ Understand what matters, know how to respond, change the narrative, with ChangeOS. Why do we call this an operating system? Because ChangeOS does more than track media — it drives your planning and response strategy across communications and marketing. Capture content across news and social, all with the same precision as traditional media, and get a Change Score that tells you how much a piece of content is impacting your brand’s reputation. Start every week with a clear picture of active risks, simmering threats, and rising opportunities with ChangeOS, which: 📲 Tracks the content that’s really driving the conversation, including social video. 👀 Pinpoints the stories, posts, and ads people are actually reading and watching. 💥 Scores content based on how it’s changing opinions of your brand and reputation. ChangeOS is built for today’s world: where TikToks spark news cycles, influencer posts drive market moves, and the volume of content makes it harder than ever to know what actually matters. Fortune 50 brands across finance, retail, and healthcare are already using ChangeOS to make faster, smarter decisions about where to focus their attention. Reach out for a glimpse of what we’ve learned from ChangeOS so far. 📥

🎙️ Congratulations to our UK Chair Michael Hayman MBE on his appointment to the British Chambers of Commerce! An impactful role for a tremendous leader.