Burger King

Each year at our annual Franchisee Convention, we host the Whopper Challenge, bringing together Team Members across North America to see who can make the best “Gold Standard Whopper”. It’s all about precision, consistency, and pride in crafting the Whopper. This year, out of a record-breaking 560 submissions, Judith Nomil from Hawaii rose to the top to become this year’s Whopper Challenge Champion  An 11-year Burger King Team Member, Judith impressed judges with her attention to detail, efficiency, and above all else, delicious tasting flame-grilled Whopper. She took home a whopping $10,000 prize, and her story is a reminder of the passion and pride that Team Members bring to Burger King every day. Congratulations to Judith and to all the Team Members who competed this year, it’s your skill and dedication that make the Whopper so iconic! 

We’ve officially crowned the 2025 Restaurant General Manager of the Year! Meet Bob Malick, known to many as “Burger King Bob.” From his first shift flame-grilling at just 15 years old to leading a top-performing restaurant in Lehighton, PA today, Bob’s 40-year journey with Burger King is a story of commitment, respect, and dedication. His Guests know him as someone who makes them feel like family, and his team sees him as a leader who always shows up for them on and off the clock. Bob’s leadership has fueled both people and performance. His restaurant has achieved more than 40% sales growth since 2022, with double-digit increases in both traffic and same-store sales in the past year. Just as importantly, he has created an environment where his team thrives, teamwork is second nature, and Guests always feel welcome. We are proud to celebrate Bob as this year’s RGM of the Year. His legacy proves that treating people with kindness, respect, and a simple “please and thank you” creates success that lasts. Learn more about Bob’s story here: https://lnkd.in/ew29Nnrw

One of the best parts of Burger King is our incredible franchisee community. BK restaurants are powered by passionate operators who bring the brand to life in their local neighborhoods - creating jobs, serving Guests, and building lasting businesses. That’s why we’re excited to connect with entrepreneurs who want to join this journey. If you’ll be at the National Franchise Show in Atlanta on October 4–5, stop by and say hi! We’d love to share what makes Burger King such a rewarding brand to grow with. Can’t make it in person? You can still explore opportunities with us here: https://lnkd.in/gWcCY7dW

Every year, BK brings the fun and flavor during spooky season, and this Halloween is no different. It’s not just about new menu items; it’s about creating moments that families can enjoy together. Starting today (Sept. 30), we’re bringing that spirit to life with our first-ever Monster Menu. From the Jack-O-Lantern Whopper on a spooky orange bun with black sesame seeds, to Vampire Nuggets in a coffin shaped box, Mummy Mozzarella Fries, and a Franken-Candy Sundae, every detail was designed to be playful and fun for kids and parents alike – from the delicious taste to the monster themed packaging and crown. A big thank you to everyone across Burger King who played a part in making this happen. It takes creativity, collaboration, and a lot of teamwork to bring an idea like this to life, and we’re excited to share it with our Guests this Halloween. 

Last week our Burger King system came together for our annual Convention in Phoenix, AZ to connect, celebrate, and look ahead. Each year, this gathering is a powerful reminder of what makes our brand so special: our Franchisees, their incredible teams, and the shared commitment to serving BK Guests every single day. During our time together, we discussed business priorities, focus and opportunity areas, and heard updates from our leadership team about the exciting work ahead.  Thank you to everyone who joined us in Phoenix and invested your time away from your restaurants to engage, collaborate, and build toward the future of Burger King. 

At Burger King, we believe that growing our future leaders starts with getting hands-on experience in our restaurants, and that’s exactly what the Operations Leadership Development Program (OLDP) is all about.    The program is a three-year, post-grad journey through every level of restaurant operations, from Team Member to Restaurant General Manager, all the way to District Manager. OLDPs experience real responsibility, and real growth, all designed to build future operations leaders with real field experience.    “One year into the program, I was given the privilege of being in charge of a high-volume, recently remodeled restaurant.” said Alejandro Sabo, now coaching teams across 15 restaurants as a Field Trainer. “It has taught me resilience in the face of challenges, how to think strategically under pressure, and the importance of supporting and guiding others to succeed”    For Antonio Bobadilla, another OLDP member, the growth came quick and early on: “I had to learn how to lead a team ranging from 16 to 70 years old. That pushed me to grow as a leader, and no two days were ever the same.”    Thank you to the incredible OLDPs across BK who are driving results, supporting teams, and helping shape the future of our restaurants. You Rule!  

Willie Romeo, VP of Company Operations, and Eduardo Serafim Junior, VP of Development & Franchising, have played pivotal roles in supporting the Burger King brand. For several years now, Willie has been leading BK company restaurants, driving some of the strongest results across the entire U.S. system, while Eduardo has shaped the Burger King Development & Franchising team and spearheaded the new "Sizzle" restaurant design.    Now, both leaders are taking their commitment a step further by becoming Burger King Franchisees and acquiring 33 restaurants in Florida, showcasing their belief and passion in the brand. As Tom Curtis, President of BK U.S. & Canada, shared: “This is a big moment. To see two of our leaders and their families step into the role of franchise ownership is a tremendous vote of confidence of where we’re headed.”    Congratulations to Willie and Eduardo on this exciting next chapter! Make sure to read more about their story here: https://lnkd.in/eyKM-8sm

Vaishali Gala, General Manager of the BK U.S. Pacific Division, has worked for the brand for 13 years, but her story with Burger King began long before her corporate career. Vaishali’s parents were Burger King Franchisees, and she spent her early years immersed in restaurant life, with her first job being in her parents’ BK. “Coming from a Franchisee family, I learned early on what hard work, grit, ownership, and service really mean,” she shares. “That upbringing gave me empathy for our operators and a relentless drive to create value at the restaurant level.” Over her 13-year career with Burger King, Vaishali has held leadership roles across strategy, operations, development, marketing, and field leadership in both North America and EMEA. Learn more about Vaishali and her journey with BK here: https://lnkd.in/eryKd7hA

We’re celebrating one year of partnership with Walmart+! Together, we’ve brought more value, convenience, and flame-grilled flavor to Royal Perks and Walmart+ members across the U.S.. At the heart of it all? A shared goal to make everyday moments better. And, to mark this exciting milestone, we’re offering Royal Perks and Walmart+ members a free Whopper every day with a $1 purchase between August 5 until August 11! For more info on the partnership and how you can get in on the rewards, click here: https://lnkd.in/enRTwcNt

Big congrats to the Rackson Restaurants team on their recent grand reopening of the Roselle, NJ Burger King! This Sizzle remodel is a standout example of how we’re updating the brand and bringing fresh, bold restaurants to life as we work toward modernizing the BK restaurant image across the system. We can’t wait to see the momentum continue!