Burke Porter, an Ascential Technologies Brand

We tested ADAS under different calibration conditions. The results were clear: poor calibration leads to delayed or failed system responses. Proper calibration made the difference between a safe stop and a crash. Download the white paper to see the data. https://loom.ly/YCsySpw

At Ascential Technologies’ Grand Rapids location, our 200+ experts create advanced end-of-line testing and automation solutions, powering safer, smarter manufacturing worldwide. From dynamic vehicle testing to chassis dynamometers, we’re shaping the future of intelligent systems.

Ascentialytics is all about turning data into action. To ensure we’re focusing on the insights that matter most, we want your input. Which type of analytics provides the greatest impact in your operations?

Ascential Care exists to serve you, and your feedback matters. We launched Ascential Care to enhance your customer experience, and we want to know if we’re delivering on that promise. Your input helps us shape what comes next so we can meet your needs today while preparing for tomorrow. What could make Ascential Care even more powerful for you? Share your thoughts in the comments and help us ensure we’re addressing the challenges that matter most.

Ascential Care was created to enhance your customer experience, and we’re committed to evolving it based on your needs. In your view, what would make a customer care program truly powerful?

We’re excited to welcome Chelsie Brecht to Ascential Technologies! Chelsie joins us as Director of Marketing, Americas, for our Test & Measurement Systems division, where she will lead strategy, campaigns, and digital engagement to drive growth and innovation across the region. With an impressive background in digital marketing leadership at Cepton, Inc., MotorCity Casino Hotel, and Got It Digital Media, Chelsie brings proven expertise in brand storytelling, data-driven strategy, and creative direction. Her energy and vision make her the perfect addition to our team as we continue to scale innovation for customers across industries. Welcome to the team, Chelsie! 🎉 https://loom.ly/v43YIRA

Asset performance management made easy. With Ascentialytics, you can turn your data into action. Our platform integrates seamlessly with your equipment and instruments, giving you real-time insights that support confident, data-driven decisions. From anomaly detection to customizable reporting, Ascentialytics helps you improve operational efficiency, boost product quality, and accelerate time to market without needing in-house data science expertise. Backed by Ascential Care, you also benefit from smarter upgrades, preventive maintenance, and tailored audits that keep your equipment running at peak performance. Tell us what matters most to you. Your feedback helps us shape solutions that deliver real results. Learn more about Ascential Care today. https://loom.ly/_Znv0V8

At Ascential Technologies’ aftermarket ADAS facility, our experts design and calibrate advanced driver-assistance systems to OEM standards, supporting dealerships and collision shops with unmatched accuracy and speed. Powered by in-house software and 15,000 sq. ft. of collaborative space, we’re shaping the future of vehicle safety.

We are pleased to announce our new white paper Driving Down Costs, Driving Up Safety: The Economic Benefits of Universal ADAS Servicing. Even small misalignments in ADAS sensors can create serious safety risks and significant costs for drivers, insurers, repair shops and manufacturers. The white paper explains the calibration gap, why it happens, the impact it has, and how standardizing ADAS recalibration can help save lives and reduce expenses across the industry. Read the full white paper: https://loom.ly/iXDs_r8

Discover where innovation meets precision. At Ascential Technologies’ global headquarters in Shelby Township, Michigan, more than 100 experts design and automate gauge-based assembly, balance, and test processes. From our 100,000 sq. ft. manufacturing floor to 20,000 sq. ft. of collaborative office space, we create advanced systems for automotive, heavy truck and off-road markets, all at the heart of the automotive industry. https://loom.ly/txuRnxw