Don't miss Burson's thought leaders at #AtharFestival! Join Taj Reid for his "CCOs Unplugged" session, Nick Tapley as he explores "Winning vs Selling Campaigns," and Lucy Harvey (Cope) moderating critical discussions, including "Redefining Marketing in the Age of AI." See you there! Athar Festival
About us
Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.
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https://www.bursonglobal.com/
External link for Burson
- Industry
- Public Relations and Communications Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York
- Type
- Public Company
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New York, US
Employees at Burson
Updates
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Burson’s Global Head of Influencer Vikki Chowney was on stage yesterday at PRWeek Decoded for a panel titled “Influencer Marketing is the New Media,” where she joined other industry experts to discuss the seismic shift happening in brand communications. Diving into how podcasters, YouTubers, streamers, and TikTokers are rewriting the playbook for reaching modern audiences, the message was clear: Creator partnerships aren't supplementing traditional media—they're becoming the core strategy. Connect with us and learn more about Burson events: bursonglobal.com/events | burson.events@bursonglobal.com Jenny Heinrich Adam Collins Jessica Wang Jess Ruderman
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As Asia’s influence on culture, innovation and economic policy grows, global companies are being challenged to navigate a far more complex reputation landscape — one where politics, technology and culture intersect. The “Asia’s Power Pivot” panel @PRAXIS Asia-Pacific explored how organizations can stay credible, resilient and relevant amid these shifting dynamics. 👉 Here are five key takeaways from the session: 1️⃣ Reputation is now geopolitical. In a multipolar world, how your brand is perceived in Beijing or Washington may differ dramatically, yet consistency of purpose must be manifest in every message. 2️⃣ Anticipate the politics of technology. As AI becomes both a growth engine and a geopolitical flashpoint, companies need frameworks for risk mapping, scenario planning and transparent governance. 3️⃣ Balance divergent stakeholder expectations. Cultural, national and political divides will continue to pull companies in different directions. The ability to engage without crossing redlines and to localize without fragmenting is vital. 4️⃣Elevate to the boardroom and c-suite. Corporate affairs is now central to business strategy. Navigating geopolitical, regulatory and reputational complexity requires communicators and corporate affairs specialists who can operate at the highest levels of business in the face of unprecedented turbulence and uncertainty. 5️⃣ Reputation is the new capital. In an era where credibility drives license to operate, reputation isn’t just a defensive asset, it’s a company’s most valuable currency for resilience and growth. 👏 A big thank you to Douglas Dew (Burson), Claudia Chan (Coca-Cola), and Sanjay Nair (BCG) for an incredibly insightful discussion, and to Arun Sudhaman for expertly moderating the session. Earned First
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A landmark day for LG Electronics! The company’s India IPO attracted unprecedented investor demand, recording the second-highest subscription in India’s IPO history and debuting with a stellar 50% jump over the issue price on the National Stock Exchange (NSE). Behind the scenes, our teams across Korea and India have been working seamlessly across geographies and time zones to bring this incredible story to life. We’re grateful for the trust LG placed in us and proud to have played a part in this milestone. Huge congratulations to LG Electronics, LG India and to our teams on this outstanding achievement! HS Chung Deepshikha Dharmaraj Arijit De Lea Kim Soyeon Koo Sona Cho Yerin Kim James Joo Shailendra Lotlikar Genesis Sharon George Harsh Verma Nikhil Saxena Pavitra Amrit Shreya Mathur Simran Sethi Abhijit Ganu
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Join Burson's Global Chief Innovation Officer Chad Latz and EMEA Chief Data and Intelligence Officer Allison Spray at the Oxford Generative AI Summit next Thursday, October 16 at 10:55am BST for this insightful discussion! Connect with us: bursonglobal.com/events | burson.events@bursonglobal.com Learn more below! ⬇️
🎙️ Who thrives, and who’s left behind, in the great AI rewiring? Next week at #OxGen25 we’re hosting a panel on how GenAI is reshaping jobs and skills. Generative AI is fundamentally re-wiring the infrastructure underpinning our information, commercial, and economic environment—and how we as humans work, research and think. This panel explores the complex interplay between these transformations, moving beyond "what AI can do" to confront: "What should we allow AI to do, and how do we prepare for a world transformed?". Panel: The Great Rewiring: Gen AI, jobs & skills Speakers: • Deborah Morgan — Futures Team, Microsoft AI • Anna Thomas MBE — Co-Founder and Director, Institute for the Future of Work • Professor Anoush Margaryan — Full Professor of Learning and Technology, Copenhagen Business School • Chad Latz — Chief Innovation Officer, Burson Moderator: Allison Spray — EMEA Chief Data & Intelligence Officer, Burson If you lead in workforce strategy, L&D, public policy, or AI product/ops, this one’s for you. 📅 16–17 Oct 2025 📍 Oxford, Jesus College, Cheng Kar Shun Digital Hub 🔍 See the full agenda: https://lnkd.in/eDV3Fx_q 🎟️ Register: https://lnkd.in/dta_WcXD #OxGen25 #AI #GenAI #TechLeadership #AILeadership
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Burson’s Jeff Marshall (Global Chief Inclusion and Impact Officer), Cristen Spivey (Senior Vice President, Strategy) and Tina Mulqueen (Senior Vice President, Digital Transformation) joined Brittany Sky on the Blackweek stage yesterday for a panel discussion, “Reputation Is Earned: The Connection Between Reputation & Culture,” where they examined the influence of culture and why reputation matters more than ever. From navigating cultural tensions with creative bravery to leveraging AI and modern communications tools, brands need bold strategies to build lasting connections and, in an era where reputation is your most valuable asset, staying relevant means staying real, responsive, and rooted in the communities you serve. Connect with us and learn more about Burson events: bursonglobal.com/events | burson.events@bursonglobal.com #Reputation #Authenticity #BrandStrategy #CulturalInfluence
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Join Burson at the industry’s most pivotal events in October as our leaders redefine how brands engage in an always-on world! Learn more about our panels below: Reputation is Earned: The Connection Between Reputation and Culture Blackweek | Tuesday, 10/7 Asia’s Power Pivot: Managing Reputation in a Shifting Geopolitical Order PRAXIS (Earned First) | Tuesday, 10/14 Influencer Marketing Is the New Media PRWeek PRDecoded | Thursday, 10/16 The Great Rewiring: Gen AI, Jobs & Skills Oxford Generative AI Summit | Tuesday, 10/16 CCOs Unplugged: Ask Me Anything Athar Festival | Tuesday, 10/21 Navigating the Dimensions of Modern Influence The Spirit of Tomorrow: Crafting Connection in an AI-Driven World WPP Stream AI | Thursday, 10/23 Connect with us: burson.events@bursonglobal.com | bursonglobal.com/events Jeff Marshall Cristen Spivey Tina Mulqueen Douglas Dew Vikki Chowney Kate Joynes-Burgess Chad Latz Lucy Harvey (Cope) Taj Reid Allison Spray Michelle Hutton #Blackweek2025 #PRAXISAPAC #PRDecoded #OxGen25 #AtharFestival #WPPStream
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Global Chief Financial Officer Stacey Ryan Cornelius participated in the Women Leaders CONNECT 2025 Women in Leadership Series, joining a virtual fireside chat on how transparency can drive influence, shape behavior and build trust across teams. Watch below! 👇 #ExecutiveLeadership #StrategicInfluence #WLCLeadershipSeries
Earlier this week, Stacey Ryan Cornelius, Global CFO at Burson, led "Create Champions and Lead with Presence" for our 2025 Women in Leadership Series. In this short clip, Stacey shares how she’s used strategic transparency to build champions in the C-suite, cultivate trust, and lead transformative change with authenticity. This session is part of Women Leaders CONNECT’s exclusive leadership series, designed for women navigating complex leadership challenges. 🎥 Watch the clip. Access full recordings. Join the community: https://lnkd.in/eivc6fNs #ExecutiveLeadership #StrategicInfluence #WLCLeadershipSeries
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Allison Spray (Chief Data & Intelligence Officer, EMEA) collaborated with industry leaders to share insights on how AI is transforming brand-consumer connections, an area where Burson's own AI solutions come into play. Sonar uses AI and ML to effectively analyze wherever the conversation is happening, including audio-visual content; while Decipher helps predict the potential for impact, believability and virality - in seconds. Discover how WPP's unique "brains" are fundamentally changing how we understand and engage with human behavior: https://lnkd.in/evfdD94D
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Our Global Chief Executive Officer Corey duBrowa sat with Heidrick & Struggles's Paula Davis on their Leadership Podcast for an insightful discussion on how corporate communications leaders can harness AI for their business with Burson's Reputation Capital, a first-of-its-kind AI-powered technology and consulting solution designed to turn your reputation into a competitive advantage. Listen below! 👇
I had a great time chatting with my friend and former client Paula Davis for a Heidrick & Struggles master class on all things AI and communication. We talked about how communicators can and should be using AI – especially cognitive AI - to help their companies and clients proactively identify and manage issues including mis- and disinformation, improve outcomes and maximize impact by building their reputations in the midst of such turbulent times. We also talked about the skills needed for this new era, which is less a technical conversation than a pragmatic one centered on applying AI to any given profession. And I was grateful to have the opportunity to share how Burson is using our latest innovation, Reputation Capital, to connect drivers of reputation (quality of products and services, leadership and financial performance, etc) to specific business outcomes such as stock price, sales or purchase intent – to quantify the value of reputation. AI is the next frontier and it’s time for communicators to get up to speed and on board. The opportunities to improve your work, your business outcomes and your value to your organization are endless. And we're just getting started. #AI #Leadership #Reputation https://lnkd.in/gKXkAKCk