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Last week, we teamed up with Canva to bring 25 high-level senior marketing leaders together for a seriously professional experience: spaghetti throwing. The lesson? Sometimes you have to throw spaghetti at the wall to see what sticks. Here’s what stuck for us: 🔹 B2B events are evolving past formal dinners, awkward networking hours, and cocktail parties. Instead, our attendees skipped the monotony of elevator pitches by engaging with an on-site Mentalist and Aura Reader, leading to more natural connections. 🔹 Attendees actually need something to do. Simply being at the dinner isn’t enough. A family-style meal, immersive wall projections, and thoughtful gifts turned a work event into an after-hours escape. 🔹We all want something worth talking about back at the office. Our wrap decks certainly capture the fun (right?), but brands win when they give attendees something to post. From a shot of the curated dinner table to B2B creators capturing what will become tomorrow’s recap, the event sparked enough conversation both in the room and online. Our BI Live team is focused on a new kind of in-person experience we know will keep you coming back. Keep an eye out for future events!

What a week at Advertising Week 2025! From AI insights to creativity-fueled conversations, our team showed up big — connecting with marketers and leaders shaping (and questioning) what’s next. → Canva x Business Insider Supper Club Together with Canva, we celebrated creativity as a competitive edge alongside 25 senior marketing leaders from brands like LinkedIn, Google, and L'Oréal. One guest called it the “Best Ad Week event by far” — and we’ll take it. Keep an eye out for the recap post with pictures and videos from the event! → Connection through media CRO Maggie Milnamow led a conversation with eos Products, T-Mobile Advertising Solutions, JPMorganChase, and Rokt on building authentic human connection across every touchpoint — from data to storytelling. → AI, motivation, and mindset Our SVP Hannah Diddams challenged the audience to shift from fear of missing out on AI to excitement for what’s possible. She joined an inspiring panel with leaders from Rokt, Akkio, Publicis Sapient, and SPCSHP to explore how human motivation shapes innovation at The Female Quotient's Lounge. → How much more social can we get? With new social media platforms popping up almost every day, our Global Head of Sales, Orlando Reece, dove right into finding balance at the She Runs It Media Insights Breakfast. Moderating a powerhouse panel with leaders from Teads, Spark Foundry, TelevisaUnivision, and Sneex, they unpacked the balance between legacy and emerging platforms, riding the algorithms to success, and shaping the next era of brand marketing. Some of our favorite takeaways from this week: 🔹 Data should inspire creativity, not just measure it 🔹 AI works best when it amplifies people, not replaces them 🔹 Real insight comes from behavior, not just what consumers say If you haven’t yet, watch the full panel here: https://lnkd.in/ec-ickNQ Here’s to the creativity, connection, and conversations that move our industry forward. See you next year!

Could the title Chief Marketing Officer be in your future? CMO isn’t just about being the best and the brightest; it’s navigating trends, reaching new audiences, processing data, supporting the use of emerging tech, and staying ahead of an ever-changing political landscape. All in a day’s work, right? These CMOs make impact look easy, so much so that they are Business Insider’s 2025 most innovative CMOs. From Brad Audet of Mazda North American Operations to Esi Eggleston Bracey of Unilever, you’ll want to follow these trailblazing CMOs as they elevate their respective brands to fame. See how they are driving their brand’s success below. https://lnkd.in/eR6Y3iFR

It seems like there’s a new social media platform popping up every day. Are we on BlueSky or Instagram? Is LinkedIn becoming Facebook for work? Our Global Head of Sales Orlando Reece moderated a panel at this week’s She Runs It Media Insights Breakfast. Joined by an expert panel of social, sales, and marketing experts– Teads Neala Brown, Spark Foundry’s Kelly Chiricotti, TelevisaUnivision’s Heather Conneely, Sneex’s Rachel Goldflam– the group tackled navigating legacy platforms vs. emerging ones, riding the algorithms to success, and the strategies shaping the next era of brand marketing.

Move away from embracing AI out of fear of being left behind to leaning in out of excitement for growth. Our SVP Hannah Diddams had the audience ruminating on this during her panel at The Female Quotient Lounge at Advertising Week 2025. Hannah made one thing clear: how you motivate yourself to success positively or negatively impacts your output. Thank you to the panel, Rokt’s Claire Southey, Akkio’s Jon Reilly, Publicis Sapient’s Teresa Barreira, and SPCSHP’s Taryn Crouthers for their equally as insightful lessons on AI adoption and human impact throughout the session.

From AI to automation to CTV, only one-third of marketers feel confident they know how to use these tools to effectively drive growth. This is what our Chief Revenue Officer, Maggie Milnamow, discussed in an insightful panel at this year's Brand Innovators Summit on identifying and capitalizing on these trends in media buying. Joining her to distinguish between what’s hype and what’s reality were Dani Benowitz of IPG Mediabrands, Rob Master of Edgewell Personal Care, and Luis Di Como. Thank you to the panelists and industry leaders who joined and shared their thoughts.

High performing media is now the result of one interconnected system– content, commerce, and community. Business Insider Chief Revenue Officer Maggie Milnamow explores how organizations prioritize authentic human connection through media multiple touch points with eos Products’ Carley Caldas, T-Mobile Advertising Solutions’ Andrea Zapata, JPMorganChase’s Tracy-Ann (Goodwin) Lim, and Rokt’s Ashley Firmstone at this year’s The Female Quotient Lounge at Advertising Week ‘25. These industry leaders highlight how: 🔹 Clear, consumer-driven, and actionable data gives brands an edge. Tracy-Ann calls this the “media-informed maker agenda,” moving from performative to purposeful metrics. 🔹 Human-led AI keeps brand integrity at the core. Carley shows how scaling content with AI works best when it amplifies people—not replaces them. 🔹 Real insight comes from consumer behavior, not surveys. Andrea notes what consumers say and what they do are two different things. 🔹 Real-time data is key to spotting true buying intent and cutting through content noise. Ashley explains how to find the moment that drives results. Learn how you can create cultural impact and deliver bottom-line results by watching the full panel discussion here: https://lnkd.in/ec-ickNQ

🚨 Business Insider is heading to Advertising Week New York 🚨 Next week, our executives Maggie Milnamow, Orlando Reece and Hannah Diddams will be on stage driving the conversation on the future of media, AI, creativity, and more. 📍 Don’t miss where you can find us. Check out our schedule below ⬇️

Business Insider video is having a major moment. Over the past year, we’ve hit milestones that prove the power of original storytelling: ✅ The leading news publisher on YouTube in the U.S.  ✅ 36M+ YouTube subscribers across channels ✅ 14B+ minutes watched annually ✅ Honors from the Webbys, Emmys & Digiday Awards So what’s fueling this momentum? We sat down with Ryan Dadd, BI’s Video General Manager, to find out. Read our latest Executive Summary to see how BI is shaping the future of digital video ⬇️