Button

“So bring your taste, bring your standards, bring your brass tacos, and start measuring what matters.” At #Button2025, Emily Wachowiak spoke to content designers’ ability to recognize and refine AI content quality. We already have the pattern recognition and the systems thinking to know when content is off and how to fix it. Now, we can apply that to evaluating AI output. (Full context: A real-life text message in the presentation showed an example of auto-correct changing the phrase “brass tax” to “brass tacos,” which is very fitting for Button.)

In this talk, Jordana Well showed #Button2025 attendees how to get their generative AI prompt “ducks” in a row.

“How do we deal with an industry that’s moving faster than we can keep up? What happens when AI starts changing us as much as we change it? And what role should content design play in shaping that future?” During this #Button2025 talk, Amrita Saraogi advocates for content design’s role in shaping human-centered generative AI experiences.

How are content designers (and their teams) responding to and moving forward with AI mandates at work? Thanks to Jonathan McFadden, Marissa Phillips, Lucie Hyde, and Justin Marks for sharing their experiences and insights with the #Button2025 community.

🌟 Thanks to Atlassian for their #Button2025 support! And ... they are hiring! If you’re ready to help shape world-class experiences and push creative boundaries, explore opportunities at atlassian.com/careers to join their content design team.

At AI Focus Day, Laura Palotie shared how the content design team at Google Shopping developed a framework for communicating the presence of AI in clear, benefit-forward ways. Rather than leading with technical or marketing jargon, they focused on what users actually value: clarity, usefulness, and trust. #Button2025

Ready for Button day 3! Broke out my "spicy raccoon energy" mug for a "spicy" topic day: AI Focus #responsibleAI #RAI #contentdesign #UXcontent #Button2025 (also wanna plug the Minnesota artist that made this mug! https://lnkd.in/dgN5CEY5)

“What happens when technology starts to feel human? Who decides how it represents us? And how do we make sure the systems we design don’t manipulate, erase, or exploit the very people they’re meant to serve. That’s where responsible AI comes in.” Sangeeta Marwah, PhD on balancing innovation that doesn’t compromise trust or safety and the role that content design can play in transparent experiences. #Button2025

Day 3 at Button is about to start, and I'm still riding high from this panel. We don't have all the answers, but we do have some really strong ground to stand on as we navigate the changes ahead. The future isn't written. It depends on things outside our control. But it also depends on how we show up. That's our opportunity. We are poised to lead, and I hope you feel encouraged and equipped! A big thank you to Kristina Halvorson for making this talk, this conference, and this community what it is. Thank you to Torrey Podmajersky for moderating this panel, and for hosting the entire conference! Thank you to Kiran Mascarenhas, Ph.D. and Jas Deogan for being incredible co-panalists and truly amazing people. Thank you to Amy Pletch and the team behind the curtain, and all the wonderful volunteers (you know who you are!). And thank you to everyone who tuned in and engaged.