CallTrackingMetrics

🍁 Hey Chatters! How has it already been 5 years since GA4 launched i.e. anyone else here feeling old? 🫠 We've popped our free guide to GA4 and a nice instructional on wrangling that unassigned traffic in your GA4 account in honor of this particular anniversary. We're also chatting about: 😵💫 The limits of AI search 📊 Measuring your brand citations by AI ⚖️ A CEO’s take on balancing human connection and AI at work And more! Let's go. (P.S. Thanks to the experts whose articles and interviews give us so much to chat about! Dana DiTomaso, Adam Tanguay, Duane Forrester, Jenise Uehara, and Chris Todd)

Gotta step up! The right way...

No one’s coming to save your career. In next week’s Smart Route podcast, we sit down with executive coach Rawan Aldobai to talk about taking back control of your career path—without burning out or waiting for permission. She shares how to overcome invisible barriers, build your personal brand, and step into the opportunities you’ve been waiting for. 🎧 Episode drops next week—follow the Smart Route Podcast so you don’t miss it! 🎙️Spotify: https://hubs.li/Q03NK3Yn0 🍎 Apple Podcasts: https://hubs.li/Q03NK6-R0

We are excited to share a guest post in partnership with our friends at CallTrackingMetrics! 📞 At Ignite Digital, we believe in staying at the forefront of marketing innovation. This article takes a look at the future of digital agencies and the crucial role that Artificial Intelligence will play in shaping our industry. We believe that AI is more than just a buzzword; it's a transformative force that will redefine how we deliver results for our clients. In this piece, we explore how forward-thinking agencies can leverage AI for: 📈 Predictive Analytics 🧑 Hyper-Personalization at Scale 🧠 Intelligent Automation 🚀 Advanced Data Analysis The future of digital marketing is here, and we are proud to be a part of it. Read the full article below to learn more about our vision for the future: 🔗https://lnkd.in/epyiDBSE #IgniteDigital #DigitalMarketing #AI #MarketingStrategy #FutureOfMarketing #DigitalAgency #ArtificialIntelligence #MarketingTechnology #CallTrackingMetrics

CallTrackingMetrics is an official sponsor of the 2025 Service World Expo in Las Vegas, happening October 26-30! CTM has worked extensively with home services pros to help them drive results, like: 💪 Boost conversions by up to 391% 💪 Reduce missed calls by 50% 💪 Capture and qualify leads 24/7/365 We're ready to connect and show how you can power up your sales & marketing teams with real customer insights. Will you be joining us in Vegas? Let’s talk! Reach out to our team (Patrick Saba Jr, Hannah Hanover, and Brian Barranger) to book a meeting about the challenges in service operations you're hoping to solve this year.

Hard to believe, but 2026 is nearly here. Have you started planning for the new year's marketing efforts AND trying to future-proof your efforts? If not, our latest guest blog might be a good place to start. Our partner, Ignite Digital, shares how they’re transforming strategy, execution, and measurement with AI-powered tools, from predictive analytics and real-time optimization to intelligent automation that drives true ROI. Discover how they’re helping clients: 📊 Predict trends before they happen 👋 Personalize marketing at scale 🔭 Optimize ad performance in real time 💨Outpace competitors with smarter data Link in comments. #agencystrategy #2026planning

Another glorious week for a chat! It's chilly outside, but hot on the industry news front. Today we're chatting about: 🚀 5 years of GA4 🫠 Big feelings around AI workslop 🛍️ ChatGPT's new Instant Checkout 📊 Why your new KPI should be conversion volume, not CPC And more! Let's hop to it... (P.S. Thanks to Benjamin W., Caroline Castrillon, Danny Goodwin, Mike Ruff and Preston Powell for today's industry gos!)

“Nothing is more expensive than cheap marketing.” In case you missed it, Preston Powell (CEO of Webserv, co-founder of Blackbook & Revenue Logic) shared how ethics, empathy, and ROI can work together in behavioral health marketing. Catch his inspiring story of recovery, resilience, and building three companies that are reshaping the industry.

This week, Preston Powell (CEO of Webserv, co-founder of Blackbook & Revenue Logic) shares how specialization was key to his success. 👉 His advice for marketers: “It’s easier to be the best for a small group than to try to be everything for everyone.” From recovery to running 3 companies, Preston’s story shows why focus, ethics, and data matter in behavioral health marketing. 🎧 Watch the clip + listen to the full episode: https://hubs.li/Q03KT0Hj0