At Canvas we believe ethics isn’t optional. It’s the foundation of trust in advertising. That's why we were so proud to host the AAF Los Angeles' #EthicsInAdvertising Summit, bringing together industry leaders for an honest discussion on how we can uphold integrity in an ever-evolving media landscape. Thank you so much to all the speakers who took on the tough questions for a fantastic day of conversation: ⚖️ The Importance of Self-Regulation in Volatile Times Clark Rector, EVP of Government Affairs at the American Advertising Federation, and Peter Marinello, VP of the Direct Selling Self-Regulatory Council for BBB National Programs, explored how proactive self-regulation helps safeguard our industry’s credibility. 🕹️ Ethics & Responsibility in Kids’ Media & Marketing WildBrain's Matt Kaplan and Jessica Thomas on all the ways we can protect our young, vulnerable audiences. 🤳 Trust & Transparency: The Ethics of Influencers Chris Degenaars of Giant Group 巨大集團 (Giant Bicycle), joined Content Creator Kylen Chen-Troester, CEO of Clique-Now Mylen Yamamoto Tansingco, and Canvas Worldwide's Omari McNeil to bring us some hot takes on building authenticity and accountability in creator marketing. 💬 The Power of Your Voice: How to Raise Ethical Issues SVP of Human Resources Stephanie Corredino and VP of Paid Social & Strategy at Canvas Worldwide Raul Tafur ended the day by sharing insights on speaking up when it matters most.
Canvas Worldwide
Advertising Services
Los Angeles, CA 55,527 followers
Named #4 overall in AdAge's Best Places to Work and #1 Ad & Media Agency
About us
Named one of AdAge's 2024 Best Places to Work, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's, Dolby Laboratories, Zillow, and more.
- Website
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http://www.canvasworldwide.com
External link for Canvas Worldwide
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2016
Locations
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Primary
Get directions
12015 Bluff Creek Drive
Los Angeles, CA 90094, US
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Get directions
75 Varick St
2nd Floor
New York, NY 10013, US
Employees at Canvas Worldwide
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Sarah Potemkin
Full-Funnel Performance Marketing and Paid Media | Global Advertising Agency Operations, Product and Process Deployment | Ad Tech and AI Startup…
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Greg Johns
EVP, Chief Product Officer at Canvas Worldwide
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Kyle Pratt
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Rich Kim
Digital Marketer | Team Builder | Experienced in Tech-Auto-Retail-Entertainment
Updates
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Canvas Worldwide reposted this
Global CRO, RAISING at Making Science | Ex-Google | Global Marketing Technology Executive
We've begun an exciting partnership with Hyundai Motor Company and Canvas Worldwide around AI for Search using Making Science's Ad Machina platform. Creating personalized copy at scale has been a real gamechanger on performance. As Sean clearly states, "we're just getting started"! #AI #Advertising #DigitalMarketing #PerformanceMarketing #Hyundai #hyperpersonalization #personalizationatscale
Driving Relevance and Growth: Insights from Sean Gilpin, CMO of Hyundai Motor Company 🚀 Sean highlights a persistent challenge in digital advertising: "Achieving true relevance at scale for complex customer journeys. Writing unique ad copy for every search keyword simply isn't scalable, often leading to generic messaging that fails to connect with individual needs." That's where Making Science, in partnership with Canvas Worldwide, stepped in. Our proprietary AI tool, ad-machina, allowed Hyundai to: 🚀 Personalize at scale 👩💻 Uncover high-intent searches 🧪Adapt in real-time The impact? It's a game-changer. Listen below to find out more👇 #AI #Advertising #DigitalMarketing #PerformanceMarketing #Hyundai
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Canvas Worldwide reposted this
Driving Relevance and Growth: Insights from Sean Gilpin, CMO of Hyundai Motor Company 🚀 Sean highlights a persistent challenge in digital advertising: "Achieving true relevance at scale for complex customer journeys. Writing unique ad copy for every search keyword simply isn't scalable, often leading to generic messaging that fails to connect with individual needs." That's where Making Science, in partnership with Canvas Worldwide, stepped in. Our proprietary AI tool, ad-machina, allowed Hyundai to: 🚀 Personalize at scale 👩💻 Uncover high-intent searches 🧪Adapt in real-time The impact? It's a game-changer. Listen below to find out more👇 #AI #Advertising #DigitalMarketing #PerformanceMarketing #Hyundai
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We're uniting brilliant minds and bold ideas for the Ethics in Advertising Summit! Join us to explore what it really means to lead with integrity. Get your tickets here➡️ https://luma.com/xyoikpsp
LA area friends! I’ll be speaking on the Trust & Transparency: The Ethics of Influencers panel at the Ethics in Advertising Summit 2025 [Canvas Worldwide x AAF Los Angeles] — this Thursday (10/23) at 1 PM PST. If you’re interested in attending, use the coupon code TALKETHICS15 for 15% off tickets! -- https://lnkd.in/gw3gTcyv
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Good humans. Big questions. Great conversations. Join us tomorrow for the Ethics in Advertising Summit ➡️ https://luma.com/xyoikpsp 📅 When: Oct. 23 from 11am to 3pm 📍 Where: Canvas Worldwide - LA Office 🎟️ Tickets: $30 per person (members, reach out for your 50% off coupon code) *Tickets include a light breakfast (pastries & coffee) and lunch, presented by Canvas!
Stoked to share that I’ll be speaking on "The Power of Your Voice: How to Raise Ethical Issues in Advertising" panel at the Ethics in Advertisement Summit 2025. (AAF Los Angeles x Canvas Worldwide) We’ll be chatting about what it really means to speak up, ask tough questions, and keep ethics front and center in an industry that moves quite fast and influences so much. I’m looking forward to talking about how we can make space for those conversations — the uncomfortable but necessary ones — that lead to more honest, human, and ethical work. It’s going to be a great discussion with people who truly care about doing better in our industry. Hope to see some familiar faces there!
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Finish this sentence: By the end of 2025, AI will have completely changed _______? Yesterday, our Chief Product Officer Greg Johns joined leaders from MiQ and Roku on stage at the MiQ Sigma Roadshow in LA for a deep dive into the state of AI, including the best uses cases we are seeing so far, and what comes next! And believe us… that question above had some fantastic answers. Thank you so much to UCLA’s Chief Data & AI Officer Chris Mattmann, for moderating and to fellow panelists @Hari Sankar and Marion Hargett for exploring how AI is reshaping the media landscape — from unifying fragmented data to enabling faster, smarter decisions.
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Missed Advertising Week New York but still want to hear how agencies are using AI to drive client outcomes? There's a video for that... https://lnkd.in/ezUXr-d7 Thank you to Ali Manning, Tylynn Pettrey, Stephanie Landrum, and Greg Johns for the great conversation!
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Canvas Worldwide reposted this
This week I had the privilege of helping to launch Zillow Elevate (a new full suite of media options both on AND off the platform) — and as a part of that launch, guiding a thought leadership session at Advertising Week New York with a group of brilliant collaborators: Zillow, Marvel Entertainment, and Google Big thanks to: 🏡 Brent Rosso — for showing how Zillow supports dreamers at every step 🦸♀️ Patrick Morris — for bringing storytelling front and center in building authentic connections 🔍 Kara (Duffy) Fassrainer — for illuminating how intent signals can become pivotal brand moments Our conversation centered on one big idea… there are two intertwined journeys: 1. The Consumer Journey (Dream → Plan → Act) 2. And the Brand Journey (Signal → Story → Scale). To meet people meaningfully in these moments, we leaned into what I like to call the 3 Cs of Marketing Nirvana: 👉 Context – showing up in the right moment, not just the right channel 👉 Content – making stories that feel native, not like ads 👉 Contact – using the most powerful signals to reach people when mindset and message align We explored how brands can connect emotionally and effectively from the first spark of a dream to the final move… all using signals, stories, and scale to bridge inspiration with action. And the messy middle is where it all happens. So, we have to find it. Shape it. And show up in it! Grateful to share the conversation with this crew and excited to see where these ideas lead next, especially with the momentum behind Zillow Elevate! Congratulations to Ravi Kandikonda, Shannon Jiang, Leslie Hart, Chanda Martin, Rico Farmer, Vanessa Bohlscheid, Madison Donahue, Ed Wild, Beverly Jackson and Brent Rosso!
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Canvas Worldwide reposted this
AAF Los Angeles is excited to present the Ethics in Advertising Summit 2025, presented by Canvas Worldwide! This one-day summit brings together industry leaders to explore how brands, agencies, and creators can navigate trust, transparency, and responsibility in today’s rapidly evolving media landscape. Through thoughtful panels and candid discussions, we will dive into self-regulation, made-for-kids advertising, influencer ethics, and how to raise ethical issues with senior leadership. Speakers include representatives from: Canvas Worldwide, American Advertising Federation, BBB National Programs, WildBrain Media Solutions, Giant Group 巨大集團, RPA, and more to be announced! Get your tickets at ➡️ https://luma.com/xyoikpsp 📅 When: Oct. 23 from 11am to 3pm 📍 Where: Canvas Worldwide - LA Office 🎟️ Tickets: $30 per person (members, reach out for your 50% off coupon code) *Tickets include a light breakfast (pastries & coffee) and lunch, presented by Canvas! #AAFLA #LAConnected #Ethics #EthicsInAdvertising
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Canvas Worldwide reposted this
I am so excited that Canvas Worldwide will be sponsoring the AAF Los Angeles' "Ethics in Advertising Summit" this month! Because in a world where the pace is fast and the headlines are loud... we also need the space to ask hard questions and the dedicated time to form some answers. If you're in LA, please join us: https://luma.com/xyoikpsp
AAF Los Angeles is excited to present the Ethics in Advertising Summit 2025, presented by Canvas Worldwide! This one-day summit brings together industry leaders to explore how brands, agencies, and creators can navigate trust, transparency, and responsibility in today’s rapidly evolving media landscape. Through thoughtful panels and candid discussions, we will dive into self-regulation, made-for-kids advertising, influencer ethics, and how to raise ethical issues with senior leadership. Speakers include representatives from: Canvas Worldwide, American Advertising Federation, BBB National Programs, WildBrain Media Solutions, Giant Group 巨大集團, RPA, and more to be announced! Get your tickets at ➡️ https://luma.com/xyoikpsp 📅 When: Oct. 23 from 11am to 3pm 📍 Where: Canvas Worldwide - LA Office 🎟️ Tickets: $30 per person (members, reach out for your 50% off coupon code) *Tickets include a light breakfast (pastries & coffee) and lunch, presented by Canvas! #AAFLA #LAConnected #Ethics #EthicsInAdvertising
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