Capacity Interactive

Boot Camp is where arts leaders connect with the best minds—and the best tools—in digital marketing. Our sponsors are at the forefront of what’s next in audience engagement. WordFly is the email and marketing automation platform built just for arts and culture. With seamless Tessitura integration and ongoing feature innovation, WordFly helps organizations deepen relationships and deliver personalized communications that inspire. Plank builds exceptional websites that tell your organization’s story and boost ticket sales. Known for their artistry and technical excellence, Plank creates digital experiences powered by WordPress and Laravel that connect audiences and drive action. 🎟️ Play networking bingo at Boot Camp! Stop by sponsor tables, get your stickers, and you could score a free subscription to the AI Toolkit for Smart Arts Marketers.

Boot Camp 2025 is bringing together leaders who are shaping the future of digital engagement in the arts—and our sponsors are key players in that transformation. Substrakt crafts beautiful, high-performing websites for cultural organizations around the world. Whether your backend is Tessitura, Spektrix, or beyond, Substrakt creates digital experiences that elevate your brand and make buying a ticket effortless. JCA turns your data into actionable insights that fuel strategy and drive success. Their team brings industry knowledge and data-driven expertise to optimize pricing, subscriptions, and audience engagement and help arts organizations thrive. 🎟️ Play networking bingo at Boot Camp! Connect with these sponsors and you could win a free subscription to the AI Toolkit for Smart Arts Marketers: https://bit.ly/4nSJIHS.

Today’s audiences are showing us where culture is headed. It’s time to follow their lead. On the newest episode of CI to Eye with Monica Holt, opera singer and hip hopera artist Babatunde Akinboboye shares how classical music has always evolved alongside popular culture—and why our programming decisions should do the same. 🎧 Listen → http://bit.ly/42MnAXn

Boot Camp 2025 is almost here! As you gear up for two days of learning and connection, don’t miss the chance to meet the sponsors who make innovation in the arts possible. Our sponsors aren’t just vendors—they’re trusted partners helping cultural organizations grow smarter and stronger. Adage Technologies delivers web and AI solutions that advance the arts, engage audiences, and drive revenue. They build mobile-first digital experiences that match the caliber of the cultural institutions they serve, with expert integration, strategic design, and ecommerce innovation. Tessitura powers the global arts community with its all-in-one CRM, ticketing, fundraising, and marketing platform. Joining Tessitura means joining a network of peers who believe in collaboration, insight, and continuous evolution. 🎟️ Play networking bingo at Boot Camp! Chat with sponsors to collect stickers and enter to win a free subscription to CI's AI Toolkit for Smart Arts Marketers: https://bit.ly/4nSJIHS.

With more than 2 billion monthly users, YouTube is shaping global culture and redefining how audiences engage with content. At Boot Camp 2025, Madeline Buxton, YouTube’s Culture & Trends Manager for the U.S. and Canada, will share key insights into viewing behaviors, emerging trends, and what drives attention on the world’s largest storytelling platform. You’ll gain:    ✅ Audience insights and trend data directly from YouTube   ✅ Strategies to create culturally relevant, emotionally resonant content   ✅ Ideas to grow engagement and expand your reach Save Your Seat → https://bit.ly/41Jw3d4

We all want our brands to feel more rooted in community—but it takes more than messaging to make that real. On CI to Eye with Monica Holt, Tom Gabbard shares how Blumenthal Arts uses immersive experiences to demonstrate that commitment in action. Tune in to hear how Tom and his team are programming with community needs in mind and redefining what arts participation can look like. 🎧 Listen now → https://bit.ly/3VXwtcM 

How do you bring audiences along as you expand their definition of an art form? On the latest episode of CI to Eye with Monica Holt, Jane (Rabinovitz) Raleigh—former Director of Dance Programming at the Kennedy Center—shares her approach for stretching audiences’ comfort zones without losing their engagement.  🎧 Headphones on → https://bit.ly/3Kzb3A8

How do we invite audiences into deeper, more meaningful connections with our art? This month on CI to Eye with Monica Holt, you’ll hear from creatives and leaders who are building spaces for innovation, breaking down barriers to attendance, and shaping tomorrow’s cultural landscape. Subscribe → https://bit.ly/46u20t6 Featuring: ⭐ Jane (Rabinovitz) Raleigh ⭐ Tom Gabbard at Blumenthal Arts ⭐ Babatunde Akinboboye ⭐ Rachel Moore at The Music Center ⭐ Shanta Thake at Lincoln Center for the Performing Arts

If you're at a ballet company, the start of October doesn't mean Halloween season. It means full blown Nutcracker season. How do you keep a holiday classic fresh year after year? Last year, Boston Ballet turned to a multi-channel digital strategy that engaged audiences at every step of their journey — and the results were record-breaking. From Google and Meta to TikTok, Spotify, and beyond, this campaign proved the power of meeting audiences where they are. Their 2024 Nutcracker became one of their most successful yet, with ROI surging across every platform. Read the full case study here: http://bit.ly/4mjxdUd

Leading through disruption is never easy—but it’s essential for the future of arts and culture. At Boot Camp 2025, Deborah Rutter, former President of the Kennedy Center and current Vice Provost for the Arts at Duke University, will join a live recording of CI to Eye with Monica Holt, Senior Advisor at CI. Deborah will share lessons from her five decades of leadership on navigating transformational growth, sustaining creativity, and building resilient teams and organizations. You’ll gain: ✅ Leadership strategies for guiding teams through uncertainty ✅ Insights on sustaining operational and financial resilience ✅ Practical takeaways for driving institutional impact Get Your Ticket: https://bit.ly/41Jw3d4