Captiv8

Still buzzing from an incredible night in London! Our very own Katie Bohm, Director of Partnerships, EMEA, and Bailey Chatwin, Director of Global Accounts, represented Captiv8 at the Global Performance Marketing Awards, where we celebrated six incredible wins across creativity, innovation, and performance. 🏆 From AI innovation to influencer storytelling and brand partnerships, these awards honor the collaboration and talent that fuel every Captiv8 campaign. Huge thank you to our partners and to everyone across Team Captiv8 who made these moments possible. Check out the highlights from the night and read our blog to learn more about each award win: https://lnkd.in/ggUn_X9k #TeamCaptiv8 #GPMA2025 #GlobalPerformanceMarketingAwards #CreatorMarketing #InfluencerMarketing

We're proud to announce that we took home six out of six award wins across multiple categories at the Global Performance Marketing Awards! 🏆 🏅 Gold: • Best Brand Awareness Campaign • Best Use of AI in Performance Marketing 🥈 Silver: • Best Influencer Marketing Campaign 🥉 Bronze: • Best Brand Performance Campaign • Best Integrated Performance Marketing Campaign • Partnership of the Year Huge thank you to our incredible partners at AT&T, Intuit TurboTax, Mattel, Inc., and Ultimate Fighting Championship, and to every Captiv8 team member who continues to push creative and performance marketing forward! #gpma2025 #globalperformancemarketingawards #influencermarketing #creatoreconomy #teamcaptiv8

That’s a wrap on the Samba Summit! Over the past two days, the Summit proved that the future of advertising isn’t arriving someday. It’s being built right now. From the launch of AdCP, where Samba joined leading partners to establish the foundation for agentic advertising, to deep conversations on AI-driven creativity, privacy, and data intelligence, this year’s Summit was a showcase of innovation and momentum. Our final day today built on that energy with sessions that turned vision into action. We explored how smarter data and representation can help brands better reach diverse audiences. We saw how conversational AI is transforming audience building into a simple, intelligent dialogue with data. And we debated what it means to hand over the keys to AI, and how trust, transparency, and creativity must evolve together. As CEO Ashwin Navin shared in his closing remarks, the path forward isn’t just about automation. It’s about building systems of intelligence and accountability that strengthen the entire advertising ecosystem. A huge thank you to our partners, customers, and sponsors for being part of this incredible week. Your collaboration and vision are driving the industry forward. The conversations at Samba Summit didn’t just imagine the future of advertising. They helped create it. Here’s to building a smarter, more actionable, and more intelligent industry together. #SambaTV #SambaSummit #AdTech #AI #CTV #Advertising #Innovation #AgenticAI #AgenticAds #AgenticAdvertising

Honored to join the panel for the Samba TV Creator Economy Summit in Sonoma! Joined by Alvir Navin, and Chris Pearson, and my sister Grace Ann, alongside leaders from TikTok , Snap Inc. , and YouTube who are redefining what “creator-led” really means. We talked about how the creator economy keeps evolving. It’s not just about content anymore, it’s about collaboration. The next generation of brands will be built by creators, not just around them. And as more companies lean into multi-hyphenate partnerships, where entrepreneurship, storytelling, and brand identity overlap, audiences are responding with real trust. I also got to share a bit about my public build of Mary & Pip , and how we’re exploring that intersection between creativity, culture, and financial empowerment for a new generation of earners. The creator era isn’t just about followers, it’s about ownership, autonomy, and access. Excited to keep building in this space and thanks to everyone who made this happen !

Yesterday at the Samba Summit, Captiv8’s SVP of Creator Partnerships, Chris Pearson joined Grace Ann Nader and Mary Holland Nader on the panel “Know Your Audience, Build Your Business: Inside the New Creator Economy," to discuss how creators can better understand their audiences, what to look for in brand partnerships, and how influencer and celebrity marketing will continue to evolve over the next few years. Key takeaway: data is redefining influence. Love Thy Nader’s audience skews toward affluent, young parents (21% with household incomes over $150K), showing how brands can use audience composition to find more meaningful, high-value connections. When paired with Influential powered by Captiv8, these insights help brands bridge the gap between linear and digital to measure true impact. Key insights from the discussion: • Audience quality beats audience size. Engagement and alignment drive ROI. • Data reveals intent. Understanding why people connect matters as much as who they are. • The next evolution of influencer marketing will merge celebrity, creator, and community storytelling, all powered by measurable insights. A big thank you to our partners at Samba TV and to the Nader sisters for sharing their journey and perspective on how authenticity and analytics together are shaping the new creator economy. Read more on our blog: https://lnkd.in/eXegeVKC #CreatorEconomy #InfluencerMarketing #BrandPartnerships #CreatorMarketing

The Samba Summit is in full swing, with today’s day-one sessions spotlighting how data, AI, and precision marketing are rewriting the playbook for the next era of advertising. From the AdCP consortium announcement advancing the future of agentic advertising to Ashwin Navin’s keynote on AI-driven innovation and deep dives into privacy, media intelligence, sports marketing, and the creator economy, the day has been both visionary and actionable. This is where culture, data, and entertainment meet. Stay tuned for some behind the scenes shots. #SambaTV #SambaSummit #AgenticAI #AgenticAds #Marketing #Advertising #AudienceInsights #AI #CTV

The creator economy is reshaping how audiences connect with brands, culture, and content, and understanding that connection is key to building your business. When Samba Summit kicks off tomorrow, Samba TV COO Alvir Navin, Publicis Groupe SVP Chris Pearson, and the Love Thy Nader stars, Mary Holland Nader and Grace Ann Nader will take the stage for "Know Your Audience, Build Your Business: Inside the New Creator Economy." They’ll unpack how creators are influencing what audiences watch, buy, and believe, and share strategies for leveraging these insights to drive meaningful engagement. Learn more about this exclusive event just hours away: https://sam.ba/summit2025 #SambaTV #SambaSummit #CreatorEconomy #InfluencerStrategy #CTV

A huge congratulations to our 2025 Engage Awards Finalists for: 🎉Best Implementation of AI in Customer Engagement 🎉 This category recognises innovative strategies that effectively integrate AI technologies to enhance customer engagement and service. We proudly introduce to you our finalists in this category: 🌟 Acorn Compliance powered by Soprano Design 🌟 Capita 🌟 Captiv8 🌟 KPMG 🌟 Lenovo 🌟 Notify AI 🌟 Vodafone Please meet our 2025 Finalists > https://hubs.ly/Q03Nr-6G0