Bertone

At the Salone Auto Torino, ten extraordinary Bertone prototypes, presented by Automotoclub Storico Italiano, celebrated the spirit that defined an era of automotive innovation. Each one-off tells a story of bold experimentation, futuristic vision, and the relentless pursuit of new forms. Under Nuccio Bertone’s vision, radical concepts became icons, shaping generations of design and leaving ideas that still resonate in today’s automotive world. That legacy lives on today, continuing to inspire the future as profoundly as it defined the past.

Arancio Zero - a new colour with a story. Arancio Zero revives a mood born in the Centro Stile of Caprie - the vivid orange Nuccio Bertone favoured, even on the ceilings. Dressing the GB110 in this tone is not just a finish, but a declaration: a line of continuity drawn from heritage into the present. A muse - beauty without apology. In the 1970s, fashion, architecture and automotive design spoke the same language: strong silhouettes, confident posture, clear geometry. From this world we drew inspiration. Confident women, bold wedge shapes and elegant Italian style set against dramatic architecture - images that celebrate the timeless balance of daring design and refined beauty: the very soul of Bertone. Discover the series and the story behind the colour: https://lnkd.in/eyjGfe9c #ArancioZero #Bertone #GB110 #ItalianDesign #DesignHeritage #TimelessDesign

On September 12th, we had the privilege of gathering at Latem Luxury Performance for an intimate and exclusive showcase. We were proud to unveil the GB110 for Belgium — a true emblem of innovation and passion. The evening also paid tribute to Bertone’s rich heritage, with legendary vehicles on display that embody timeless creativity and continue to inspire the road ahead. A sincere thank you to everyone who joined us in celebrating the past, present, and future of Bertone.

The Bertone Runabout starts as raw materials - steel, aluminum, fine leather, and vision. Piece by piece, it takes shape. Stitch by stitch, curve by curve, until every surface catches the light just right. A symphony of Italian design. https://lnkd.in/eF4GrqKT

The next great chapter in Bertone’s story is quietly taking shape. Every element is treated with care, every gesture guided by craftsmanship. This is the beginning of a new creation - the first masterpiece in the Bertone Classic Line.

Behind every curve of the GB110 is a story waiting to be told - a story of confidence, vision, and unstoppable drive. It’s a journey through time and style, crafted to leave an impression wherever you go.

The Bertone GB110 was on display at the Dreamcars Festival hosted by GRIDX in Luxembourg. An opportunity to share Bertone’s vision of performance and design with an audience of automotive enthusiasts in an inspiring setting.

The sun cuts across the asphalt, the horizon curves ahead - and the GB110 answers with elegance and force.

The Bertone Runabout in Verde Smeraldo - a rich, deep green with enduring presence - complemented by a cognac leather interior. A composition that quietly speaks of Italian elegance. Design distilled to its purest form.

A great moment for the Bertone GB110 at Prestige Auto Beaune 2025, where it earned 2nd place in the Favorite Car Trophy - scoring 262 out of 300 points, just a few behind the top spot. The ranking was based on exterior and interior design, the unique story behind each model, and the quality of presentation - all elements we care deeply about. We’re proud to see the GB110 resonate with such a knowledgeable jury. Many thanks to the organizers of PRESTIGE AUTO BEAUNE for hosting an inspiring event.