ChurnZero reposted this
In the conversations I’m having with CEOs and CROs, one pattern is no longer debatable: growth now happens after the sale. This year’s ChurnZero Customer Revenue Leadership study found that most companies now get the majority of their revenue from existing customers, not new logos. 74% of participants report that most of their revenue comes from existing customers, meaning that post-sale execution is a topline priority. That shift changes the operating agenda. Retention, adoption, and expansion are not “post-sale support.” They are the revenue engine. When revenue is customer-led, weak onboarding, loose adoption, and unstructured renewals are no longer operational nuisances — they are revenue leaks. If you don’t have the conviction that your post-sale motion can forecast, protect, and expand revenue on purpose, then that’s the area to work on. If you want help tightening that motion for 2026 planning, that’s exactly what I do at Customer Success Architects. Let’s grow GRR and NRR. https://lnkd.in/gkKjBgSx